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Chitale Bandhu's Master Blaster Move: Mini Bakarwadi Takes on the Snack Market #PUNEPANDA #AAJKUCHTOOFANIFOODI A Game-Changer in the ₹20 Snack Segment Chitale Bandhu Mithaiwale has made a significant move in the snack market with the launch of their Mini Bakarwadi pack, priced at just ₹20. This strategic move, endorsed by the Master Blaster himself, Sachin Tendulkar, is poised to disrupt the existing landscape of the ₹20 snack segment. A Direct Challenge to Established Brands This Mini Bakarwadi pack directly challenges established snack brands like Haldiram's, Balaji Wafers, Bhikaji, and other local and national players. While Haldiram's already offers a mini Bakarwadi pack, this new offering from Chitale Bandhu, with the added star power of Sachin Tendulkar, presents a strong competitor. Balaji Wafers, primarily known for potato chips, does not currently have a similar offering. Product Details Product Chitale Bandhu Mini Bakarwadi Price ₹20 Weight 50 grams Manufactured by Chitale Bandhu Mithaiwale, Post Ranje, Taluka Bhor, District Pune City Packing Material Manufactured by Veedee Enterprises, Umbergaon, Valsad, Gujarat The Bakarwadi Advantage Chitale Bandhu's Mini Bakarwadi offers a unique advantage: it's a well-established and beloved traditional Indian snack. This gives it a distinct edge over typical potato chips and other namkeen snacks. The ₹20 price point makes it an incredibly attractive option for consumers looking for a quick and tasty snack. Will Bakarwadi Masala Chips Be Next? With Balaji Wafers and Lay's dominating the potato chip market, the question arises: will they respond by introducing their own Bakarwadi-flavored potato chips? This could be a significant development in the snack market, blending traditional and modern flavors. A Winning Combo: Taste and Value The Mini Bakarwadi pack is not just about affordability; it's about delivering a quality snack at a great price. It's the perfect accompaniment for tea or coffee, satisfying those mid-meal cravings. This Business Post by BIGOBASKET University of Sales SALESACHIN #ChitaleBakarwadi #SachinTendulkar #MasterBlaster #MiniBakarwadi #20RupeesSnack #Namkeen #IndianSnacks #FMCG #Haldirams #BalajiWafers #Bhikaji #SnackMarket #BIGOBASKET UNIVERSITY SALES #SALESACHIN #BakarwadiMasalaChips ? Chitale Bandhu Mini Bakarwadi: Taste the tradition, at an unbeatable price Sachin's Choice, Everyone's Delight: Chitale Bandhu Mini Bakarwadi ₹20 Mein Full Paisa Vasool: Chitale Bandhu Mini Bakarwadi Video released https://lnkd.in/dxxKVxnK

Chitale Bandhu's Master Blaster Move: Mini Bakarwadi Takes on the Snack Market #PUNEPANDA #AAJKUCHTOOFANIFOODI A Game-Changer in the ₹20 Snack Segment Chitale Bandhu Mithaiwale has made a significant move in the snack market with the launch of their Mini Bakarwadi pack, priced at just ₹20. This strategic move, endorsed by the Master Blaster himself, Sachin Tendulkar, is poised to disrupt the existing landscape of the ₹20 snack segment. A Direct Challenge to Established Brands This Mini Bakarwadi pack directly challenges established snack brands like Haldiram's, Balaji Wafers, Bhikaji, and other local and national players. While Haldiram's already offers a mini Bakarwadi pack, this new offering from Chitale Bandhu, with the added star power of Sachin Tendulkar, presents a strong competitor. Balaji Wafers, primarily known for potato chips, does not currently have a similar offering. Product Details Product Chitale Bandhu Mini Bakarwadi Price ₹20 Weight 50 grams Manufactured by Chitale Bandhu Mithaiwale, Post Ranje, Taluka Bhor, District Pune City Packing Material Manufactured by Veedee Enterprises, Umbergaon, Valsad, Gujarat The Bakarwadi Advantage Chitale Bandhu's Mini Bakarwadi offers a unique advantage: it's a well-established and beloved traditional Indian snack. This gives it a distinct edge over typical potato chips and other namkeen snacks. The ₹20 price point makes it an incredibly attractive option for consumers looking for a quick and tasty snack. Will Bakarwadi Masala Chips Be Next? With Balaji Wafers and Lay's dominating the potato chip market, the question arises: will they respond by introducing their own Bakarwadi-flavored potato chips? This could be a significant development in the snack market, blending traditional and modern flavors. A Winning Combo: Taste and Value The Mini Bakarwadi pack is not just about affordability; it's about delivering a quality snack at a great price. It's the perfect accompaniment for tea or coffee, satisfying those mid-meal cravings. This Business Post by BIGOBASKET University of Sales SALESACHIN #ChitaleBakarwadi #SachinTendulkar #MasterBlaster #MiniBakarwadi #20RupeesSnack #Namkeen #IndianSnacks #FMCG #Haldirams #BalajiWafers #Bhikaji #SnackMarket #BIGOBASKET UNIVERSITY SALES #SALESACHIN #BakarwadiMasalaChips ? Chitale Bandhu Mini Bakarwadi: Taste the tradition, at an unbeatable price Sachin's Choice, Everyone's Delight: Chitale Bandhu Mini Bakarwadi ₹20 Mein Full Paisa Vasool: Chitale Bandhu Mini Bakarwadi Video released https://lnkd.in/dxxKVxnK

#Unwrapped: 4 Brands from Assam that is giving or will be giving headaches to the competitors 1. Xaj Ultra Strong: Beer Lovers, Meet Your New Crush Forget wine-snobbery — Assam’s very own heritage rice wine has gone fizzy! Brain child of Akash Jyoti Gogoi, Xaj Ultra Strong is tapping into market’s beer craze with a bold move: positioning a traditional rice wine as a beer alternative. The result? A fizzy, refreshing drink that’s already turning heads among beer enthusiasts. 2. Piggman: From Farm to Fork , world class. What started as Slice of Gahori is now Piggman, Assam’s fastest-growing pork brand and a fruit of intense dedication by the founder Manoj Kumar Basumatary Known for its tender, hygienic cuts, Piggman is revolutionizing how people consume pork. Their new café-cum-store in Guwahati is a one-stop shop for pork lovers — offering everything from juicy cold cuts to ready-to-eat meals. It’s a meat-lover’s dream come true! 3. Bahuboli Eggs: The Eggs People Refuse to Replace In Assam, if it’s not Bahuboli Eggs, it’s not good enough. Founded by Akash Jyoti Gogoi, this brand has cracked the code to becoming a household staple. With demand outstripping supply, Bahuboli Eggs are the preferred choice — so much so that customers wait patiently for their restock. 4. Iced Tea by The Chayi® Soft Drinks, Move Over Looking for a healthier, tastier alternative to sugary sodas? Introducing The Chayi® Iced Tea, a low-sugar, antioxidant-packed beverage that’s winning hearts in Guwahati. With unique flavors like Peach and Blue Tea, this launch is making waves during its pilot phase. Expect to see it in more stores soon! It is founded by Nayan J Kalita and his friends. …..,. God surely knows that everyone from team Pencil Design Studio is a foodie and that’s why he got us such delicious clients☺️

The Underdog Story of How a Small Indian Snack Company Became a $10 Billion Empire A small, family-owned snack shop in Bikaner, Rajasthan that started in 1937 is now valued at over INR 80000 CRORE - more than Domino's Pizza and Burger King combined! 🤯 The entry of McDonald's in the 1990s was seen as a threat to traditional Indian snack vendors. Despite foreign brands' vast budgets and global recognition, Haldiram's not only survived but they flourished. They remained true to their roots and innovated, enhancing their traditional Indian flavors and quality while modernizing packaging and marketing. ⭐️Key Factors Contributing to Success 1. Expansion from one Bikaner shop to over 5000+ outlets worldwide 2. Diverse product range, from traditional bhujia to Western snacks 3. Operates the world's LARGEST fully-automated plant with a capacity of 8000 metric tonnes monthly [equals the weight of about 2000 elephants! ] 4. Annual revenue surpasses INR 150 Crores with a 25% CAGR in the last 5 years 5. Dominates the Indian snack market with a 25% share 6. Products are exported to over 80 countries, including the UK, USA, and Australia 7. QSR Segment: The wide presence of Haldiram Restaurants contribute 15% to it’s revenue . Not bad for a business built on bhujia and rasgullas! What I love about Haldiram's success is how Haldiram's incredible growth demonstrates the massive opportunity in India's snack food sector, projected to reach INR 1800 Crores by 2025. The company balances tradition and innovation - keeping authentic Indian tastes while also experimenting with fusion flavors. This winning formula appeals both in India and abroad. Does Haldiram's $10 billion milestone surprise you? What has your experience been with their products? Share your thoughts below!

🌟 IDLI DOSA Supremacy: The Recipe for Success Behind iD Fresh Food (India) Pvt. Ltd. As a half South Indian living away from home, the thought of missing my mom's delicious idlis and dosas was a constant pang. However, thanks to ID, recreating those flavors became a breeze, even in Bengaluru. But How ID has swooned away the market In 2006, ID emerged from humble beginnings in a small unit in Bengaluru. Recognizing the soaring demand for quality idli-dosa batter, the founders embarked on a mission to redefine the market. What set ID apart was its unwavering commitment to transparency and quality, eschewing preservatives and soda in favor of natural ingredients like dal, rice, and fenugreek. Innovating with Integrity: ID's Winning Strategies :- ID's journey to dominance has been fueled by a dedication to three core principles: 1) Consistent Quality: Ensuring a delightful taste experience year-round. 2) Accessibility: Making their products readily available to consumers. 3) Natural Ingredients: Pledging zero preservatives and stabilizers for purity. Elevating the Experience: ID's Innovations Beyond batter, ID has revolutionized the culinary landscape with ingenious creations like squeeze-and-fry vada batter creating holes by itself which was a pain point, ready-to-eat chutneys, butter glue stick to have better toasts. Their commitment to innovation extends even to packaging, with innovations like sealed triangles for parathas to avoid cutting of edges. Building Trust, One Bite at a Time: ID's Marketing Strategy Unlike conventional food brands, ID eschews celebrity endorsements in favor of heartwarming campaigns centered on familial bonds. Their print ads, like the "turn the page" initiative leading to live factory visit link, offer a glimpse into their ethos of trust and transparency. 💼 Setting New Standards: ID's Logistics and Social Initiatives ID's logistical prowess is unmatched, with pre-fermented batter ensuring freshness and flavor on arrival. Moreover, their "trust shops" in Mumbai and charitable endeavors during crises like COVID underscore their commitment to community and trust-building. In a world where authenticity and trust are scarce commodities, ID stands tall as a beacon of quality and innovation. I can write a lot, but now i feel the urge to have my plate of Idlis with Piping hot sambhar, courtsey ID... 😉 iD Fresh Food (India) Pvt. Ltd. #marketing #packaging #trust

Wondering how Samosa to be made at large scale like 50,000 samosas per day or even more. We help you to automate your traditional sweets and snacks business with least manpower and more hygiene and that too lowering cost of production and yes with the same traditional taste! India has lot many traditional products and recipes which can be launched globally. North Indian Stuffed Parathas, Rajasthan Famous Dal- Bati, Gujarat's Kachori, Maharashtra's - Vadapav, Bengals- Sweets and South's famous Idali-Vada all possible with frozen ready to eat technology. Build and grow your QSR by process automation. We will help you to build process standardization and automation. With our 15+ years of experience the segment worked with Indian brand who scaled up their traditional recipes. Samosa Singh, a Bengaluru based venture which aims for the "rebirth of the samosa," raised $2.7 million in funding in 2020, while another start-up Samosa Party, also raised $2 million in its preliminary funding in 2021. In its financial submissions, Samosa Party estimated that 60 million samosas are sold and eaten in India every day, which means a market opportunity of around $3.65 billion. Internationally, samosas are an established business. In 2021 Edmonton, Canada-based Aliya's Foods was estimated to have annual revenues of $50 million, from selling over 100 million samosas, along with other Indian foods, to retailers in Canada and the USA, like Walmart and Trader Joe's. In the UK, SamosaCo, a small company based in Wales, was estimated earlier this year to have revenues of 700,000-750,000 pounds from sales of samosas in the UK and Europe. They are planning to open a second factory now, which hopes to start supplying samosas to the UAE. If yoga can be extolled as a great example of Indian soft power, it seems like samosas should be close behind. (Source: https://lnkd.in/dygdanBh) Our team contributes with turnkey project setup, builds and establishes more than 100 novel products in the shortest possible time, and promotes more than 10+ new brands into the Indian market, benefiting more than 200+ satisfied enterprises in the agriculture and food industries. In addition, we offer all the financial products and services, such as product identification, business preparation, machinery selection product formulation, regulatory support, food licensing, plant layout designing. Project management etc. needed to set up a business in the industry. For more details contact us 🤳7218024999 or by email ✉ at foodcognics@gmail.com for more information please visit our website at www.foodcognics.com #frozensamosa #frozenrte #QSR #foodtechnology #foodtech #foodconsultant #foodfactory #processdevelopment #plantbased #plantsetup #foodstartup #foodandbeverageindustry

From Homemade Recipe to ₹1000 Cr Dream: The Inspiring Rise of Lahori Zeera in India's Beverage Market! Lahori Zeera is a remarkable success story in India's beverage industry, exemplifying how a traditional kitchen recipe can transform into a thriving business. Founded in 2017 by cousins Saurabh Munjal, Nikhil Doda, and Saurabh Bhutna, the inspiration for Lahori Zeera originated from a homemade cumin-based drink crafted by Nikhil. Recognizing a market gap for natural, non-alcoholic beverages, the trio established Archian Foods, the parent company of Lahori Zeera.  NAVBHARAT TIMES The brand's unique flavor quickly gained popularity, offering a refreshing alternative to traditional beverages like tea, coffee, and colas. Initially available in Punjab, Haryana, Delhi, and Uttar Pradesh, Lahori Zeera expanded to eight additional states by 2022, supported by a robust network of over 500 distributors. The company diversified its product range to include flavors such as lemon, raw mango, shikanji, and tamarind. By 2022, the company was producing over 2 million bottles daily.  NAVBHARAT TIMES Financially, Lahori Zeera demonstrated impressive growth, achieving revenues of ₹80 crore in 2021, which surged to ₹250 crore in 2022. The company set an ambitious target to reach ₹1,000 crore in revenue.  NAVBHARAT TIMES  In April 2024 alone, the brand recorded ₹60 crore in net revenue, aiming for ₹600 crore in net revenue and ₹800 crore in gross revenue for the year. This growth was supported by an expanded distributor base, increasing from 1,000 to over 1,600, and the establishment of a new manufacturing plant in Vapi to serve western and eastern markets.  SNACKFAX Lahori Zeera's success underscores the potential of blending traditional flavors with modern business strategies, effectively catering to the evolving preferences of Indian consumers. #facts #lahori

From Bikaner To Blackstone 🥣 This Indian snacks company has came a long way !!🇮🇳 The name Haldiram's is well-known for its delicious Indian snacks that people of all ages have enjoyed for years. But this famous brand had very humble beginnings in the desert town of Bikaner, where a simple bhujia (crunchy snack) recipe started an amazing business story. In the early 1900s, Ganga Bhishin Agarwal, a skilled sweet maker, created a unique blend of spices and started making crispy, spiral-shaped bhujia. He probably didn't imagine that this simple snack would become the start of a huge snack empire that would capture the hearts (and taste buds) of the nation and eventually catch the attention of big global investment companies. Over many decades, the Agarwal family's hard work in maintaining high quality and creating new products turned Haldiram's from a local favorite into a household name across India. Today, Haldiram's is a business worth billions of dollars, with many manufacturing plants and a presence in over 100 countries. Its amazing growth has attracted interest from prestigious investment firms like Blackstone, Bain Capital, and General Atlantic, who want to invest in this tasty success story. ➡️Blackstone and its partners are keen to buy 74-76% of the company, valuing the business at $8-8.5 billion (Rs 66,400-70,500 crore).🤝 ➡️According to people familiar with Haldiram's operations, the company's combined snacks business is expected to generate revenue of Rs 14,500 crore with an EBITDA of Rs 2,300-2,500 crore in the financial year 2024. The business has seen impressive revenue growth of 18% annually over the past five years. While the average EBITDA margin is 14-15%, it improved to 17-18% last year due to lower commodity prices and price hikes implemented in FY23. ➡️What makes Haldiram's special is its ability to offer new flavors that modern customers want, while still preserving the authentic taste of its age-old recipes. From launching innovative snack varieties to using modern packaging and distribution methods, the brand has skillfully combined tradition with fresh thinking to satisfy the changing tastes of customers worldwide. And Haldiram's is not marching alone in this delectable global conquest. Fellow Indian food brands like Bikaji and other desi snack giants are giving the multinational fast-food titans like McDonald's, Pizza Hut, and Domino's a tough fight. What are yours thoughts about Indian brands making its place globally??

Meet the man from Karnataka who has made MTR Foods a "1000 Cr" snacks brand 🇮🇳 1. Sadananda Maiya took over his family's restaurant - Mavali Tiffin Rooms (MTR), started by his grandfather - Parampalli Yagnanarayana Maiya, in 1924. MTR was the centre point for lip-smacking Idlis and coffee in the coastal town of Mavalli, Karnataka. As it shifted to Bangalore, a problem came up. 👇 2. In 1975, the government introduced the Food Control Act under emergency. Idli came to 10 paise from 25 paise, while a cup of coffee came to 25 paise from Rs 1. MTR ran into losses of Rs 1 lakh in just 19 days. 3. He decided to move into instant premixes that customers had at their restaurant. He took a bold step and started a new company to write a fresh history. In 1976, MTR Foods was born.🚀 4. Sadnanada started by selling Rava idli and Khara Bath mixes from his restaurant premises in Lalbagh Fort Road, Bangalore. With early success, he expanded to sambar and rasam masala powders. By 1982, MTR had four products, but Sadananda realised a problem. 🤔 5. 0 Local distribution as he was selling from his restaurant premises only. By 1983, MTR partnered with ten shops in Bangalore and appeared on the shelves of popular shops like Nilgiri's and Vijaya Bakery. By 1984, MTR had twelve products and entered Tamil Nadu and Andhra Pradesh. 🙌 6. MTR launched India's first polyester poly-stand pack, allowing it to stand upright and get maximum visibility. By 1990, it had grown to an 80% market share in Bangalore and had beaten Hindustan Unilever and Nestle. But Indian packaged foods were not more than a 100 CR market. Sadananda had to do something more. 🤔 7. In 1992, he invested 1 CR and shifted to a new manufacturing facility in Bommasandra, Karnataka. MTR expanded to pickles, vermicelli, papads and ice cream softies. 💸 8. With the success of its softies, MTR launched 11 ready-to-eat meals in North India with retort pouches that kept the food fresh without any refrigeration. MTR expanded to 500 locations and became a Pan - India brand. It raised 19.2 CR from JP Morgan in 2002. 💰 9. With funds, MTR went global and exported to Japan, China and Hong Kong. It also became the first Indian company to get the HACCP certification in 2002 and entered the US and UK markets. By 2006, MTR Foods scaled to 135 CR in revenue with a profit of 17 CR, and the big moment came.👇 10. A 30,000 CR Norwegian-based packaged food group was interested in entering India. Sadananda knew this would make MTR the largest packaged food brand globally and took the offer. On 13th February 2007, Orkla Group bought MTR foods for 353 CR. 📉 ➡️Today, MTR Foods is a 1000 CR brand and has over 270 products. It is impossible to go on a trip without an MTR packet. #casestudy #MTR #realbharat #branding #growth #mindset #madeinindia #brandbluidling #heartwork #snacks 🇮🇳 Disclaimer : This case study post 3524 is only for educational purpose only

What is CONVENIENCE to your customers? The level of convenience and expectations vary for each person. Level 1: Just adding hot water in a packed food. Level 2: Providing spice mix and customer can cook in 15 min. Level 3: Customer can do onw preparation in 30 minutes to 1 hour. Many Indian brands have begun offering one product in different forms to satisfy the different needs and convenience levels of customers. 1. Bengaluru based MTR Foods offers ready-to-eat Gulab Jamuns that can be consumed immediately. They also have a ready-to-cook Gulab Jamun mix for those who want to make it at home. Customers can choose to buy based on their convenience preferences. 2. Coimbatore based Suguna foods has ready to eat chicken dishes and ready to cook marinated chicken dishes. 3. Erode based SKM foods is selling Packaged Egg White Cubes, Whole egg liquid, egg white liquid and they are one of the largest seller of "Eggs". 4. Coimbatore based Aathiyam foods is offering ready to eat millet based breakfast cereals and snacks along with a range of ready to cook food products. 5. Tamilnadu based Manna Foods offers ready to cook Upma, Kichadi, Pongal, rava dosa, etc. 6. Hyderabad based Priya Foods, well known for pickles is offering ready to heat and eat gravy products. 7. Mumbai based Gits Foods offers Ready to eat products like veg biryani, jeera rice, dal makhani, gulab jamun and ready to cook idli, dosa, basundi, kheer and gulab jamun mix. 8. ITC has Aashirvad range of ready to eat meals and Aashirvad instant mixes for ready to cook segment. The Indian ready-to-eat market is dominated by domestic companies like Hyderabad based The Taste Company, Kohinoor Xpress Eats, Haldiram, Tata Q and hundreds of regional brands. The following points are driving the growth of the Indian ready-to-eat and ready-to-cook industry. 1. Level of knowledge of cooking is coming down.  2. Level of convenience the customer seek is going up. 3. Lack of time for lengthy cooking processes due to work. 4. Changing lifestyle in the urbanized nation. 5. Increasing disposable income Do you know any regional brands that are performing well in this category? Please add more in the comments. . . . #FoodBusiness #FoodTrends #ConsumerBehavior #ConvenienceFood #ReadyToCook #ReadyToEat #IndianCuisine #FoodEntrepreneurship #UrbanLifestyle #HealthyEating #QuickMeals #ConvenienceCulture #FoodMarketing #MarketTrends #BusinessInsights #IndustryAnalysis #ConsumerDemands #BrandStrategy #MarketingStrategy #IndianFoodBrands #IndianBrands #MTRFoods #PriyaFoods #ITC #ITCaashirvad #SugunaDelfrez #MannaFoods #Aathiyam #Gitsfoods #SugunaFoods