Akshit Pareek’s Post

💔Have you ever been broken up with via pizza? Well, now you can be.💔   Pizza Hut is making headlines with its "Goodbye Pies" promotion this Valentine's Day, capitalizing on the surge in breakups before the holiday. Customers can send a free "Goodbye Pie" to a future ex in certain cities or  request a breakup text and gift card for those outside the participating areas. 🍕 🍕🍕   Pizza Hut's "Goodbye Pies" promotion is not just a quirky Valentine's Day offer; it's also a brilliant digital marketing campaign that leverages humor and consumer sentiment to drive engagement and brand awareness. 👀 Have you seen come across any other quirky Valentine's Day promotions?   #DigitalMarketing #Innovation #Marketing #Innovation #RetailWin #CaseStudy

Forgot the Halloween candy? No worries—here’s how to get last-minute treats today!  🍰 Bakeries or Local Shops – Some local bakeries, chocolatiers, or small shops may have Halloween-themed treats. They’re usually a bit pricier but can be a fun alternative. 📲 Social Media Alerts – Check local community groups on Facebook or neighborhood apps like Nextdoor. People often post when they find good spots that still have candy or even give away extras. 🚗 Online Ordering for Pickup – Some stores offer same-day pickup options through their apps, like Target’s Drive Up or Walmart’s Pickup. This way, you can check availability without wasting time. 🎁 Make Your Own Treat Bags – If candy is truly scarce, create treat bags with other fun items like stickers, small toys, or homemade goodies. It adds a personal touch and can be a fun last-minute solution. Do you have a go-to place or hot tip? Tag your fave local business in the comments and let us know! #HalloweenCandy #LastMinuteTreats #CandyDelivery

Easter is right around the corner! 🐰🐣💐 We surveyed shoppers on how they're celebrating Easter – from how early they start preparing to what they fill their Easter eggs with. Did you know that 43% of shoppers say they're including chocolate bunnies in their Easter baskets? As shoppers prepare to hop into their Easter festivities, it’s the perfect time to engage and educate your shoppers while driving sales. Here are just a few ways: 🍫 Help shoppers decide what treats to put in their Easter baskets by featuring your brand’s products in an Easter-themed list 🛒 Use our digital add-to-cart feature to encourage shoppers to place an order for everything they‘ll need to stuff their Easter eggs 🥞 Inspire purchase through festive Easter brunch recipes showcasing your brand’s products 📸 Create hoppy moments with your brand through a custom performance-based promotion themed around the holiday, like a contest that encourages UGC uploads Check out the survey results, and learn how you can make sure your brand is egg-stra special this Easter holiday: https://lnkd.in/djAFuAU3 #shopperinsights #shoppermarketing #shoppers #shopperexperience #shoppinghabits #shoppingdata #consumerinsights #consumerbehavior #marketresearch #infographic #campaignstrategy #optimization #optimizationstrategies #boostsales #sales #easter #easter2024 #eastertime #easterholiday #easterbaskets #eastercandy #easteregghunt #grocery #groceryretail #shoppertrends #shoppingtrends

Spooky season is almost here, and I couldn’t be more excited! 🎃 Halloween is one of my favourite times of the year for a few reasons. First, I love getting creative with costumes and figuring out who I’ll dress up as. But second, and maybe most importantly, it’s the return of the Pumpkin Spice Latte from Starbucks! 🤤 But beyond just loving the taste, I have to give Starbucks credit for nailing their seasonal marketing. Here’s why their Halloween drinks, like the PSL, are such a genius move, and why other brands could take note. ➡️ Urgency and FOMO: By making the PSL available for only a short time, Starbucks creates that all-important sense of urgency. We all know it won’t be around forever, which makes people rush to get it before it’s gone. ➡️ Nostalgia & Emotion: For many, the PSL is more than just a coffee. It symbolises the start of October. Personally, it brings back memories of this season with friends, and that emotional connection makes it something I look forward to every year. ➡️ User-Generated Content: And let’s not forget how much excitement this drink creates! With millions of social posts dedicated to the Pumpkin Spice Latte, Starbucks enjoys endless free marketing. People love showing off their seasonal drinks (like me, ahaha), which only amplifies their brand presence. What are your thoughts on seasonal marketing? 🎃☕️ #MarketingStrategy #BrandLoyalty #PumpkinSpice #HalloweenMarketing #SeasonalCampaigns

Need some holiday gifting inspo? Check out Homefield’s Inspired Catalogue. We’ve compiled a guide of 2024's most trending items for you to consider this holiday season. The idea behind this catalogue is to start the conversation about your holiday gifting needs and open the door to collaborating on a program together. Let’s chat!

It’s July and that can mean only one thing - hang up your stockings, Christmas is coming. If you’re not already planning your Christmas strategy, I hope this serves as a timely reminder. Here’s a brief story about a dog. Last Christmas, I was surprised to receive a free Christmas turkey dinner in the post. This wasn’t part of a high productivity hack to keep me working over the Christmas break. It was a free gift, included in Cleo’s (dog) food delivery from Butternut Box | B Corp. Needless to say, Cleo was absolutely delighted… at least for the 15 seconds it took her to finish it. She later conveniently forgot she had eaten it in the first place. But 7 months on, and I still remember the feeling of excitement of giving her her food on Christmas day. It meant that Cleo could be part of our family tradition and enjoy her special meal with us. Now, Cleo’s typical box comes at £66.57, containing 14 days worth of food, at £4.76 per day. The free meal included in her box would have cost around £3.17, or the equivalent of just 5% off her normal box - far from a good discount for that time of year. What Butternut Box | B Corp had achieved was create an engaging and memorable customer experience, without having to discount their product offering. They went beyond the immediate needs of their customers (feed the dog) and showed a deeper understanding of why customers shop their products in the first place (the dog is part of the family).   Deals and promotions can be a great tool to attract new customers, but they do not connect on an emotional level. Creating unexpected, positive experiences in your customer journey is a much more effective tactic when it comes to delighting customers and can come as a significant boost to your retention and loyalty metrics. Experienced anything similar? Share in the comments. #christmasinjuly #customerexperience #customerloyalty #customerretention

Did you take part in Dry January? Our latest Consumer Spend report shows that bars and pubs saw less of an uplift than in December. Meanwhile, more of us are swapping nights out for nights in, with spending on takeaways and fast food up 5.5%, and digital content and subscriptions up 11.4%. Maybe you were caught up in The Traitors or Fool Me Once? We expect this trend to continue into Valentine’s Day – our report reveals that many couples are looking to save money by spending the evening at home instead of dining out. Other cost-saving swaps include buying flowers and chocolates from the supermarket instead of a specialist retailer, and dine-in-for-two meal deals. Maybe there is a tip in there for anyone who hasn’t yet made a plan for their partner? The Waitrose near our office in Canary Wharf is ready to help (see below)! To find out more, read our full report here: https://lnkd.in/eP_JQ7bA #BarclaysSpend

Forgot the Halloween candy? No worries—here’s how to get last-minute treats today! . 🍰 Bakeries or Local Shops –Some local bakeries, chocolatiers, or small shops may have Halloween-themed treats. They’re usually a bit pricier but can be a fun alternative. . 📲 Social Media Alerts –Check local community groups on Facebook or neighborhood apps like Nextdoor. People often post when they find good spots that still have candy or even give away extras. . 🚗 Online Ordering for Pickup –Some stores offer same-day pickup options through their apps, like Target’s Drive Up or Walmart’s Pickup. This way, you can check availability without wasting time. . 🎁 Make Your Own Treat Bags –If candy is truly scarce, create treat bags with other fun items like stickers, small toys, or homemade goodies. It adds a personal touch and can be a fun last-minute solution. . Do you have a go-to place or hot tip? Tag your fave local business in the comments and let us know! . Sonya Stauffer Your Southern Utah Realtor Call/Text: 858.210.9845 Homes@RealtorSonyaStauffer.com RealtorSonyaStauffer.com Fathom Realty Lic# 5485303 - SAOO #southernutahrealestate #southernutahrealtor #cedarcity #stgeorge #rightsizing #55pluscommunities

For us, Halloween is about sweets, spooks and the start of the holiday ad season. Brands always bring their best this time of year. Here are a few that are catching our eye. 👀 👻 🌯Chipotle's Boorito: Chipotle's Halloween Boorito is an example of how brands can leverage the holiday season to increase customer engagement. By encouraging customers to dress up in costumes to receive a discounted burrito, Chipotle adds a fun atmosphere to their dining experience. The brand amplifies their marketing strategy through the hashtag #Boorito. This content strategy effectively engages customers while boosting their brand visibility. 🧛 🍟McDonald's Vampire Fang Fries: McDonalds is serving up some Halloween fun with their Vampire Fang Fries campaign, amplifying a classic staple. Their eye-catching packaging and playful design makes this product stand out, inviting customers to indulge in their favorite fries. 🍫 ✨Kit-Kat's Endless Trick-or-Treat Bowl: KitKat created a Halloween candy bowl that refills itself, ensuring that you'll never have to settle for just one! Known for their marketing around sharing, this campaign perfectly embodies that spirit, inviting everyone to enjoy a Kit-Kat this holiday season. 🥤📖 Gatorade's Scary Stories Campaign: Gatorade is pouring creativity into their Halloween campaign by combining the thrill of spooky storytelling with hydration and endurance. Their message is all about being prepared for any scary situation, shown in the tagline "In horror stories, only those who run save themselves." What Halloween campaigns have been catching your eye? 🎃

🍁 Ah, September 1st! The unofficial start of fall, when we can finally indulge in all things pumpkin spice, cozy sweaters, and pretending to enjoy raking leaves. 🍂 But if you're a business owner, before you dive headfirst into those autumn vibes, hold up! While everyone else is sipping on their pumpkin spice lattes, you should already have your eyes on the prize – the holiday season. Let’s face it, you NEED to be preparing faster than the big chain store having Christmas decor out already. Why? Because nearly 20-40% of annual sales for small businesses happen in November and December. Plus, with 61% of shoppers starting their holiday shopping before Thanksgiving, you can’t afford to wait! So while fall may be in the air, it's time to think ahead. Plan now, so you can relax later (and maybe even enjoy that pumpkin spice latte after all! 🎃☕) #SmallBusiness #HolidayPrep #MarketingStrategy #FallVibes