Alan Armstrong’s Post

150 DAYS TO GO.... Can you believe an estimated 13million pints of beer were sold during the mens final of Euro2020 alone? You know.... the football tournament that was actually held in 2021 (due to C word) and England sadly lost to Italy on penalties. Well in 150 days time, it's back and presents a massive opportunity for hospitality venues to "score" much-needed additional footfall and incremental sales. So I thought today was a good day to reach out and check in with all my pub co and drink supplier friends to ask... ARE YOU EURO'24 READY? If not, I can help you... Like a transfer deadline day signing or a 90th minute super-sub, I can come into your business on a day-rate basis (with my 25 years of hospitality and marketing experience) and perform a full audit on your current sports marketing activities, then I will align with your business goals to build a compelling acquisition strategy and plan of action (with KPI's of course) before working with your internal teams to deliver everything we agreed! sounds easy right? If you're interested, drop me a DM and let's "kick off" (last football pun I promise) our conversations to make sure your venues are no.1 choice for Euro 2024. #marketing #openforwork #freelance #euro2024 #sportsmarketing

⚽ The Oranje Wave 🧡 : How a Viral Song Took Euro 2024 by Storm 🇳🇱 If you've been following Euro 2024, you've probably seen videos of Dutch fans jumping side to side, singing "Links Rechts" by Snollebollekes. But this isn't just a catchy tune – it's a brilliant example of how trends can amplify fan loyalty and engagement. Here's why it's interesting for brands: 🤟⚽ Emotional Connection: The song isn't about football, but its simple dance and repetitive lyrics create a shared experience that unites fans. This emotional connection deepens their loyalty to the team. 👯 Viral Power: The song's popularity on social media quickly spread beyond the stadium, creating a global community of fans. This organic reach is something brands dream of! 🔥 Unplanned Authenticity: The song's popularity was unexpected, making it feel genuine and authentic. Brands can learn from this by embracing spontaneous moments and letting go of excessive control. 💗 Community Building: The song and dance foster a sense of belonging among fans, both online and offline. Brands can tap into this by creating spaces for their customers to connect and share their passion. 👋 The Oranje wave reminds us that trends can be powerful tools for building brand loyalty, but only if they resonate with your audience on an emotional level. As marketers, we need to be agile and ready to ride the wave when the right opportunity arises. #Euro2024 #Netherlands #FanEngagement #MarketingTrends #CommunityBuilding https://lnkd.in/gmknyUA8 The Sun: DUTCH COURAGE How viral Netherlands ‘Left Right’ song took Euro 2024 by storm https://lnkd.in/gxJVCnXQ

🌟 One Month to Go Until EURO 2024! 🌟 As we countdown to one of the most anticipated events in the sports calendar, the opportunity for brands to shine has never been greater. At Elevate Global, we believe in the power of memorable event activations to not only capture attention but to forge lasting connections between brands and audiences. 🔗 We’ve shared our insights and strategies in our latest blog post: "Make UEFA EURO 2024 an unforgettable event with event staff from Elevate." Dive into the essence of impactful activations, strategic do’s and don’ts, and discover how your brand can stand out in a crowded field. Read the blog here : https://lnkd.in/eUB2tVBg ✨ If you’re looking to elevate your brand’s presence, now is the time to make your move. Let’s make EURO 2024 not just a moment, but a milestone for your brand. Rebecca Martin Sana Julie Célian Lucy-Marie Antonio Luciana Annabelle Kuba Rafaella #EURO2024 #BrandActivation #EventStaffing 

Heartbreak for the Three Lions as they fall short in the UEFA EURO 2024 final 🏴󠁧󠁢󠁥󠁮󠁧󠁿 After an exhilarating #EURO2024 final, it’s clear that the power of experiential marketing in sports is unmatched. England’s journey to the final has been incredible, and the role of brand activations has never been more prominent. ⚽ In fact, when asked what fans want to see from brands during Euro 2024, phrases such as ‘relatable’, ‘educational’ and ‘interesting’ appeared, but the dominant demand was ‘entertaining content’, with 86 per cent of fans placing it on top. [sportspromedia] This year’s tournament may have wrapped up, but the innovative brand activations seen throughout the tournament provide a wealth of knowledge for marketers. After all, we all want to be scoring on *and* off the pitch… 🙌 Read SportsPro’s take on how brands turn their best moments into memorable goals and set new standards for future sporting events HERE: https://lnkd.in/ehF3FCGj Source: sportspromedia & Stu Forster/Getty Images #Euros #Euros2024 #ThreeLions #BrandExperience #ImmersiveDesign #Storytelling #MarketingInnovation #Emotion #MandM #ExperientialMarketing #Creatives

Unlocking Success in #Sport Clubs: Are you missing out on these key strategies? 🗝️ The sports club industry is evolving rapidly and staying ahead means knowing the latest marketing strategies. But are you aware of the techniques that could transform your club's appeal and membership engagement? Today we want to share with you 6 tips to increase reach and attract new customers as well as retain existing ones Let us know your thoughts! 👉 Swipe to discover our sport club marketing tips #SportsMarketing #SportClubs

The second half of 2024 is full of special days and shopping seasons. I know my marketer friends are already gearing up for a hot summer with the Olympics and EuroCup, which will be followed by Back to School,  Black Friday and the Holiday Season in the blink of an eye. I’m not here to add more stress. I just want to tell you that there might be an easier way to communicate your special-day campaigns. Let’s see! 👇 #StressFreeMarketing #HolidayMarketing #Olympics2024 #eCommerceMarketing

Heartbreak for the Three Lions as they fall short in the UEFA EURO 2024 final 🏴󠁧󠁢󠁥󠁮󠁧󠁿 After an exhilarating #EURO2024 final, it’s clear that the power of experiential marketing in sports is unmatched. England’s journey to the final has been incredible, and the role of brand activations has never been more prominent. ⚽ In fact, when asked what fans want to see from brands during Euro 2024, phrases such as ‘relatable’, ‘educational’ and ‘interesting’ appeared, but the dominant demand was ‘entertaining content’, with 86 per cent of fans placing it on top. [sportspromedia] This year’s tournament may have wrapped up, but the innovative brand activations seen throughout the tournament provide a wealth of knowledge for marketers. After all, we all want to be scoring on *and* off the pitch… 🙌 Read SportsPro’s take on how brands turn their best moments into memorable goals and set new standards for future sporting events HERE: https://lnkd.in/efFGrjzj Source: sportspromedia & Stu Forster/Getty Images We Are Collider x #Euros #Euros2024 #ThreeLions #BrandExperience #ImmersiveDesign #Storytelling #MarketingInnovation #Emotion #MandM #ExperientialMarketing #Creatives

Know about Padel? In this episode of #TrendswithBenefits I speak with Bill Ullman about this fast growing sport. I also get his take on how technology is shaking up the financial services industry. https://lnkd.in/e6imirpZ

From record-breaking sponsorship deals to innovative digital engagement, EURO 2024 has redefined what success looks like in sports branding and marketing. Dive into the data-driven insights and financial metrics that made this tournament a historic event. Follow us for more creative works. #EURO2024 #BrandingSuccess #MarketingMasterclass #sportsmarketing #entreprenuership #branding #marketing #Bangladesh #brandnews #marketanalysis #businessanalysis #marketingnews #BusinessInsights

What’s your strategy to outplay the main challenges at your sports venue? Discover practical solutions and expert insights in our latest blog! Check it out now: https://bit.ly/3xC7dQU #StadiumManagement #VenueChallenges #EventSolutions #VenueManagement #SportsEvents