Albertsons Media Collective’s Post

Lack of uniformity to slow retail media’s growth? My latest story for MarkLives’ MEDIA reveals the lack of standardisation and transparency in retail media ecosystems. In this story: * Retail Media Networks are surging * But there’s no uniformity of metrics * Not all networks are transparent * How brands and media buyers want this to change Advertisers and media experts want uniform metrics to ensure greater trust and participation in Retail Media Networks. Read the full story: https://lnkd.in/dN9CTEYr #retailmedia #retailmedianetworks #retail

A few of my thoughts on standardisation in the context of retail media.

#Retail media was not to be forgotten at #AdvertisingWeek. It was refreshing to hear RMNs speak candidly about the power shift, a dynamic we’ve witnessed. RMNs represent a significant and necessary revenue stream for retailers, and suppliers' demand for better products, performance, and greater transparency is being heard. To capitalize, RMNs must deliver what we as marketers need. #kwg #communicationsagency #measurablydeeperconnections

The CES #CSpace Studio featured interviews with industry visionaries—including our very own Kristi Argyilan—on the trends disrupting marketing and rapidly changing its future. Kristi Argyilan joined Consumer Technology Association’s James Kotecki for an insightful conversation on the evolving retail media landscape and the exciting developments at Albertsons Media Collective. 💡 “One of our core tenants of our brand is to come to the marketplace where the market is actually transacting and placing media buys. You’ll see us do more and more of what I call co-op garden ways of operating. Instead of creating a garden where you can check in but you can’t check out, we operate more from an open platform — where is the market already operating and how do we integrate into what they do. Criteo is one of those key partners that a lot of the industry already transacts off of, and now they have access to our inventory on our website and our app. Criteo is scaled and we’re seeing immediate great results in terms of more buyers being able to buy more of our advertising assets.” - Kristi Argyilan 🎦 Watch the full interview: https://lnkd.in/dQw9nfRQ #RetailMedia #CES2024 #CES

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.

As consumers across the nation prepare for Sunday's Super Bowl, #RetailMedia networks are taking center stage. Brian Gleason breaks down why in Barron's: https://lnkd.in/dayin8-e In his interview with Sabrina Escobar, Brian discusses how retail media strategies have evolved from in-store coupons to mature advertising platforms that better connect brands with shoppers both in-store and online. And with the Big Game just days away, retail media is proving to be more valuable than ever. 🏈

FYI: Confessions of an agency CEO on kickbacks in retail media (DIGIDAY): By Kimeko McCoy, editor. For all the retail media growth, standardization and transparency remain a pain point yet to be resolved. According to one agency CEO, the lack of transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which retailers promise in-store shelf space in exchange for brands […] #DOOH #digitalbillboards #digitalsignage

FYI: Confessions of an agency CEO on kickbacks in retail media (DIGIDAY): By Kimeko McCoy, editor. For all the retail media growth, standardization and transparency remain a pain point yet to be resolved. According to one agency CEO, the lack of transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which retailers promise in-store shelf space in exchange for brands […] #DOOH #digitalbillboards #digitalsignage

As the Retail Media space continues to rapidly mature and grow, retailers are being increasingly challenged by #cpgbrands to prove the impact of the advertising and media opportunities that they offer. And retailers who offer in-store media absolutely need a measurement strategy to earn trust and continued spend from their #cpg partners. Enter, Intelligent Questions (IQs) from TruRating, explored in this blog post: 💥  https://hubs.li/Q02njZS60 _ #RetailMedia #IntelligentQuestions