Albertsons Media Collective’s Post

In IAB's recent webinar, Grocery TV's CEO, Marlow Nickell, sat down with leaders from Mars United Commerce and Walmart alongside Andy Murray to dig in on why this media channel is growing and how retailers and brands should be thinking about it tactically. Their conversation covered: 📺 The value of the store as a reach medium, especially against the backdrop of linear TV declining 📍 How retailers and brands should be thinking about the roles of different store areas (or zones) to create a better CX 💲 Where the spend comes from for in-store retail media and how brands are measuring the effectiveness of campaigns Catch the entire webinar on demand: https://lnkd.in/gcyrWX-C #retailmedia

The CPG Guys' Host Bryan hits the nail on the head here... When it comes to retail media planning, it's time to broaden our thinking. Check out Bryan Gildenberg's #RetailMediaThursdays episode for more insights: https://okt.to/43VtFh #RetailMedia #PaidMedia #DigitalMarketing

As consumers across the nation prepare for Sunday's Super Bowl, #RetailMedia networks are taking center stage. Brian Gleason breaks down why in Barron's: https://lnkd.in/dayin8-e In his interview with Sabrina Escobar, Brian discusses how retail media strategies have evolved from in-store coupons to mature advertising platforms that better connect brands with shoppers both in-store and online. And with the Big Game just days away, retail media is proving to be more valuable than ever. 🏈

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.

In-Store Retail Media Monthly Newsletter ⬇ It is time for Doohlabs in-store retail media monthly newsletter for May 2024. We’ve seen fast-growing media coverage in retail media and in-store in particular in the last couple of months. Discover why in-store retail media is being hailed as the "new TV" for brands, delivering mass reach, high attentiveness, and younger audiences. With digital screens transforming the retail environment, retailers like Morrisons and The Warehouse Group are leading the way. Learn how in-store media is evolving beyond traditional point-of-sale, integrating new technologies, and offering compelling creative opportunities. Dive into the latest insights and understand the challenges and potential of this burgeoning channel. Click the link to explore the full article by Paul Skeldon and stay ahead in the evolving landscape of retail media!https://lnkd.in/dnadrJcV If you want to stay up-to-date with us, follow our Page. #digitalsignage #targettedmarketing #advertising #technology #sustainability #advertisingandmarketing #business #retailmedia #retail

Are you witnessing the influence of retail media on your business? 📈 EMARKETER forecasts a 21.8% surge in global retail media ad spending in 2024, outpacing growth rates in nearly all other forms of ad spending. Amidst this growth, there’s a call for improved sales attribution accuracy in retail media solutions. We recommend ranking each retail media network based on scale, capabilities, clarity of measurement, and ease of platform use. That way, you can lean into collaborating with the highest performers. #CPGConfidential #RetailMedia

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.