Alcohol Change Australia’s Post

New polling released by FARE today shows an overwhelming number of Australians are concerned by the commercial TV industry's plans to extend alcohol advertising by an additional 800 hours every year. Diving into the polling: 👉 90% of Australians are concerned by this proposal from Free TV, the commercial free-to-air television lobby group 👉 4 in 5 Australians are concerned by the amount of alcohol ads during televised sports When most Australians, community, health and children's organisations - and reportedly the alcohol industry itself - oppose these plans, it's difficult to find anyone who supports them beyond profit-driven television companies. But when these networks are in charge of writing the Free TV Code, it begs the question: Why is ACMA, Australia's independent media regulator, or another Federal agency not responsible for drafting the rules that they must follow? We've worked to shine a light on the murky Free TV Code consultation process by publishing a raft of submissions that were previously hidden here: https://lnkd.in/g7KzD9v9 #CommercialTV #FreeToAir #Alcohol #Advertising #TVAdvertising Alcohol Change Australia Alcohol Change Vic Alcohol and Drug Foundation Australian Medical Association ARACY Alcohol Tobacco and Other Drug Association ACT (ATODA) Cancer Council Australia Centre for Alcohol Policy Research Children and Media Australia Consumer Policy Research Centre Dalgarno Institute NOFASD Australia Public Health Association of Australia Uniting Church in Australia - Synod of Victoria and Tasmania WRAD Health

A new survey by Foundation for Alcohol Research and Education (FARE) has revealed 90 per cent of Australians are concerned about this proposal to allow additional alcohol advertisements on TV. Alcohol marketing, including broadcast advertising, has the power to influence people's preferences and use of alcohol products. This has a detrimental impact on community health, safety and wellbeing. The AMA stands with FARE and the Australian community in rejecting this proposal for more alcohol ads on TV. Read the AMA's submission: https://lnkd.in/gNpCYcgs #auspol

Alcohol Companies Expose More Than Half of U.S. Adolescents to Alcohol Marketing https://lnkd.in/dhNB6E5K What the alcohol industry is doing is incredibly harmful! 🚨 Alcohol use is responsible for about 4,000 deaths annually among youth below the age of 21 years in the U.S. This study examined self-reported exposure to alcohol marketing among adolescents in the U.S. The study also assessed youth alcohol marketing exposure by media type, including the internet, and by adolescents’ characteristics. 🚨 More than half of the adolescents reported alcohol marketing exposure while watching TV, streaming videos, or going to the movies. This corroborates other research, such as on the magnitude of alcohol marketing exposure on cable TV. #AlcoholHarms #BigAlcoholExposed #AlcPolPrio #HealthForAll #AlcoholIssues

You can see alcohol advertisements everywhere these days...and so can kids. Whether it's on TV, on social media, in grocery stores, at sporting events, or in between songs, alcohol companies are targeting youth more and more. The RAND Corporation found that children between the ages of 11-14 see an average of three alcohol ads per day, which totals more than 1,000 ads every year! #AlcoholAwarenessMonth #RethinkYourDrink #ThinkBeforeYouDrink #AlcoholPrevention #AlcoholFree #AlcoholFacts #Deinfluencing #MontgomeryCountyAllianceForPrevention #MontCoPA #PreventionHappensHere #Prevention #PAprevention #MontCoPrevention #MAPtoPrevention

Big companies are at it again, trying to water down the little protections our community have against alcohol advertising to line their pockets with more money at the expense of the health and wellbeing of our kids and wider community. In brief: The commercial TV industry is currently proposing changes to their Commercial Television Industry Code of Practice around alcohol marketing on TV, which would see more than 800 additional hours open up across the year to alcohol advertising. This is in addition to the existing loophole where restrictions on alcohol advertising do not apply during the broadcast of sports programs on public holidays and weekends - meaning that there is a lot of alcohol advertising during much of the sport televised to our families. The commercial TV industry is proposing these changes despite the evidence that kids exposure to alcohol ads increases the likelihood that they drink alcohol earlier and go on to drink at high-risk levels later in level. Despite the significant community concern around alcohol advertising during sports – with the Governments Rapid Review of Prevention Approaches for family and domestic violence recommending that alcohol advertising be restricted during sporting events. Alcohol ads should be reduced, not increased. If you agree, take a few mins today to let commercial TV know how you feel about their proposal to allow more alcohol ads on TV when kids are watching & for allowing alcohol ads to saturate sports on our TVs: https://lnkd.in/geE4hfcB (closes 11 Nov)

Our community wants less alcohol advertising on television. But we know that commercial TV networks have been exploiting loopholes to show more alcohol ads on sports broadcasts. We know if children are exposed to alcohol ads early, the more likely they are to drink earlier in life. The Federal Government’s expert panel on gender-based and family violence also called for restrictions on alcohol ads around televised sports, as rates of violence increase around major events. However, the commercial television regulator, ACMA, admitted to ACT Senator David Pocock that it has not researched the impact of its decision almost a decade ago to provide exemptions for more alcohol ads during sporting events. Right now, commercial TV networks are considering extending the time alcohol ads can be shown by more than 800 hours a year - including on weekends, public holidays and school holidays. This is why it’s never been more important for you to send a strong message to the commercial TV industry that families expect fewer alcohol ads on their screens. So join the chorus of voices having their say. If you have 5 minutes to spare, let commercial TV networks know that they must do more to safeguard our children’s health - and help prevent violence. Email codereview@freetv.com.au with your thoughts on these proposed changes today. #Television #Advertising #LiveSports #AlcoholHarms #auspol

It’s hard to find anyone who supports the proposal by commercial TV stations to extend alcohol advertising by up to 800 hours each year. 👉🏽 90% of Australians are concerned with the proposal to extend alcohol advertising. 👉🏽 Community, health and children’s organisations oppose the proposal. The Australian reported today that even the big alcohol producer’s own lobby group is saying they oppose the changes. A massive 82% of Australians are also concerned with the amount of alcohol being advertised during televised sport. There should be fewer ads on TV - not more. This is something that was recommended by the Rapid Review of Prevention Approaches to End Gender-Based Violence. The TV Code in Australia is developed by Free TV Australia - a body made up of the commercial TV stations themselves. They have developed the proposed new code and they are currently ‘consulting’ on the code. This process is opaque with no timeframes and no requirement to make submissions public. We’ve developed this web page to shine a light on this process - with a copy of some of the submissions that we are aware of. This important for accountability and transparency in decision making processes. There is also a bigger question at play here - why are the commercial TV stations left to write these rules and not ACMA or another government agency? #commercialdeterminants #alcoholharm #prevention

Can advertisements really influence kids? Yes! The RAND Corporation found that after seeing an ad for alcohol, youth reported more favorable beliefs about people their age drinking, and they kept those positive thoughts for two days after seeing the ad. And, CAMY found that kids who saw TV programs, in-store displays, or magazines with alcohol ads were more likely to drink alcohol than young people who weren't exposed to advertisements. #AlcoholAwarenessMonth #RethinkYourDrink #ThinkBeforeYouDrink #AlcoholPrevention #AlcoholFree #AlcoholFacts #Deinfluencing #MontgomeryCountyAllianceForPrevention #MontCoPA #PreventionHappensHere #Prevention #PAprevention #MontCoPrevention #MAPtoPrevention

Help stop 800+ hours of alcohol ads from flooding our TV screens #alcoholawareness Community, health and children’s organisations including the Dalgarno Institute are warning of the disastrous impact of proposed changes to the Commercial TV Industry Code that could allow 800 hours of additional alcohol ads on television each year.  The Commercial Television Industry Code of Practice is overseen by the commercial television stations under the banner of “Free TV” and the Australian Communications and Media Authority (ACMA).   Free TV is proposing to change the Code to extend alcohol advertising on weekends, public holidays and during school holidays – plus continue to advertise alcohol during sports, when children are more likely to be watching. Community organisations and advocates have submitted objections to the proposed changes citing concerns about the increased risk of harm to women and children.  https://lnkd.in/gDwAdDPQ

We used the negative byproducts of vaping to land links for our vape client.... And we might sound crazy, but it worked! 🎯 Vaping is a notoriously difficult topic to land coverage in - with bad connotations, journalists can be hesitant to cover stories 🚭 But, we see a challenging topic purely as a sign that we need to be extra creative in our approach Last month, we thought outside the box and planned a campaign that, yes, acknowledges a negative byproduct of vaping but creates a newsworthy story and highlights Vape Superstore’s expertise in the process With a close eye on the press, we identified vaping raids as a huge topic of conversation. Illegal vapes are on the rise and councils are trying to crack down on this. So, for our campaign we: ▶ Submitted FOI requests to a number of local councils to identify how many illegal vapes had been seized over time ▶Found the UK cities with the highest and lowest number of seized illegal vapes to identify which city is the worst ▶Created an infographic showcasing the UK’s vape raid hotspots because we know this is a  great asset for journalists. ▶Outreached tailored releases to each region of the UK, highlighting how many raids are happening in their communities. And the result? Over a hundred high-quality relevant links in a competitive vertical, building trust for the brand: ->Talking Retail: https://lnkd.in/efyz5Rf9 -> Lancashire Evening Post: https://lnkd.in/eBdKxxrw ->The Sun: https://lnkd.in/erBDAqBf As ever, this was a key reminder that it IS possible to get links in any niche, no matter how challenging it may initially look. What matters is combining engaging, fresh content with a good public interest angle 🔗