Leadership Social Media Manager @ WHO | Social Media Strategy | Digital Diplomacy
How many emojis are too many emojis? 🤔 I don't know. And nobody teaches this. But here are a few thoughts to consider on how to use them wisely: 1. What is the tone of your message? If you are communicating serious or sensitive information, or reporting on an emergency or crisis, it is probably not appropriate to decorate your #SocialMedia posts with emojis. Even if you are announcing good news, such as the end of a crisis that caused human suffering, a colorful tone may not be the best option. 2. Nobody likes overkill. Think about your eyes when you are scrolling through social media feeds—too much color and too many elements in the post, including emojis, can make it hard for your brain to quickly spot the key message. We rarely stop to analyze every detail of a post unless we are social media managers trying to learn from our peers. 😉 However, there is an exception to every rule, so being creative with emojis can sometimes help your post stand out. 3. Be mindful of the accessibility aspect. For example, people with vision impairments may face challenges in interpreting your emoji-filled post via a 'text-to-speech' approach. The meaning of the message may be diluted or hard to understand. Check this example ⬇ 🎥 RNIB #WorldEmojiDay
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Thank you for spreading awareness. -Melinda