Aleksandra Spiric’s Post

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Growth Marketing Manager @ Voxie | Inbound Lead Generation, Digital Strategy

If a deal is closed and nobody is around to track it, did it really happen? 😳 💭 🙅♀️ In short, no. 🙅♀️ (Well... in long, in legal, in technical, no.) ((Basically, no.)) When it comes to tracking, we can go deep. We can track: 👉 Partner logins 👉 Deals registered 👉 Engagement rate 👉 Training completed 👉 Here's a list of 21 metrics if you're curious just how deep it can go: https://lnkd.in/gr29Ghpj But hey, that's not what today's post is about. It's about partnership metrics 101. Partnership success metrics for dummies if you will. (It's me. 👋 ) The questions I have for you all are: ⭐ How are you keeping track of partner-influenced and partner-sourced deals? ⭐ How would you define partner-influenced and sourced? ⭐ Is your c-suite paying attention to influenced? ⭐ Am I overlooking any core, high-level metrics? Looking forward to your insights! #partnermetrics #partnerecosystem #partnerops

Leeran (Lee·Ron) Schwartz

Director, Business Development; Strategic Partnerships & Alliances | iPaaS | CyberSecurity

9mo

Here's a curve ball. Inbound leads from Partner Marketplace listings. I embedded UTM links on listings so we can track CTA clicks and ultimately attribute leads back to specific listings on Partner Marketplaces, which were otherwise considered "inbound" leads. IMO these should be considered Partner Influenced as the partner can help you better understand what the customer is looking for.

Chris Murray

Partnerships at Influ2 - Creating contact level intent through named buyer ads

9mo

Greg Portnoy - You wanna geek out on some metrics?

Will Taylor 🤝

Make partnerships profitable with ops, data signals & tactical playbooks • Advisor • Tech stack recommendations • Stop selling on hard mode

9mo

This is a painful part for some! But if you have a system (like Reveal + Allbound) then it makes this process easier. As Cory Snyder says - protect your butt!!! Make sure the tracking systems and logic are in place!

James "Saywhatsales" Buckley

Host of The Daily Sales Show @ Sell Better

9mo

You know what they say "If it's not in the CRM, it never really happened." LOL!

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Nelson Wang

Head of Worldwide Partnerships, Airtable + Founder of Partner Principles

9mo

Thanks for the sharing the link Aleksandra Spiric - found it insightful

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