Reveal

If you couldn’t attend our webinar on the future vision and roadmap of Crossbeam‎ and Reveal, here are the top three takeaways: 1.  Driving sales with ecosystem data: Upcoming features and improvements aim to help you discover and accelerate deals using ecosystem data. These include improvements to Copilot functionality and a better view of prospects and opportunities. 2.  Deep dive into measurements: We will have ready-to-use reports and dashboards for you to understand your ecosystem's impact on their businesses. 3.  Crossbeam's future integrations: We have plans for future improvements in this area, so stay tuned.  Watch the entire product roadmap webinar here: https://lnkd.in/gpqjbRGM

Imagine having a treasure trove of unique insights about your prospects and customers that goes far beyond anything you'd find in a quick online search.  By leveraging data shared from key partners in your ecosystem — whether they’re technology partners, systems integrators, or vendors with overlapping customer bases — you can personalize outreach, refine solutions, and accelerate deal closures.  Ready to dive in? Here’s a step-by-step guide to make the most of your ecosystem’s intel.  The link to the article is in the comments. 

B2B sales tip: Today’s buyers don’t want endless discovery calls. They want control, but they also want meaningful insights. Walnut’s CRO Catie Ivey hits the nail on the head: The new era of buyer-led sales is all about making every interaction count. Let’s face it — buyers often prefer self-serve, and a great rep is invaluable when it’s time to step in with tailored expertise. In one of Walnut's most famous ads, they ask, “What if buying software happened in real life?” The answer: We'd all be frustrated! Avoiding that frustration starts by empowering buyers with the information they need and removing roadblocks. Catch the full article for strategies on enhancing the buyer experience while still adding a personal touch: https://lnkd.in/gH7mSnuH

Meet Wole Abraham, our incredible colleague and Mid-Market AE at Crossbeam. Watch as he shares his insights on what it takes to thrive in sales and what makes our team so unique. 🤝 Plus a few fun facts about him you don’t want to miss! P.S. Are you in the Bay Area and interested in joining the Crossbeam sales team? Check out our job opening here: https://lnkd.in/e5PgqHkv

The ability to gather intel from your partner ecosystem is essential for driving growth. Account mapping is a game-changer that enables you to visualize connections and discover insights that would otherwise remain hidden. By effectively mapping accounts with partners, you can: 👉 Identify key opportunities: Understand which partners have overlapping customers and where you can strategically position your offerings. 👉 Leverage partner insights: Gain intel on customer needs, pain points, and preferences directly from your partners, enhancing your sales strategy. 👉 Influence revenue: Access warm introductions and feedback loops that accelerate your sales process, turning prospects into customers faster. Tomorrow at 10:30a PT (1:30p ET | 7:30p CEST) join Justin Zimmerman, Elizabeth Whalen,‎ and Kristen Kelly at the Tech Stack Summit ‘24 as they explore 3 innovative ways of leveraging account mapping and Ecosystem Intelligence. Save your spot here: https://lnkd.in/eC_24zDd P.S. The full event with many other expert speakers starts at 9a PT, and registration will give you access to all sessions!

The secret to accelerating sales and driving marketing success isn’t just about collecting more data — it’s about collecting the right data. By leveraging Ecosystem Intelligence, companies like Kolleno and Fivetran are using partner insights to:  ✨ Personalize outreach  ✨ Shorten sales cycles  ✨ Craft hyper-targeted marketing campaigns Why fish through outdated info on Google or LinkedIn when your partners already have the golden nuggets you need? Ecosystem data gives you actionable, timely insights that can be game-changers.  Read about the 5 ways to leverage ecosystem data and see how companies like Kolleno‎, Fivetran‎, Fullstory‎, Clari‎, and Gainsight‎ are doing it.  Link below! 

As we approach the end of the year, GTM teams are deep into planning and budgeting for 2025. This isn’t just a task to check off — it’s one of the most crucial decision processes you’ll go through for the year ahead. Your budget shapes how you’ll drive growth, which tools and technologies you’ll invest in, and how you’ll allocate resources to fuel your sales, marketing, and partnership strategies. Whether it’s deciding on co-sell, integration, affiliate, or cloud partnerships tech stack, Justin Zimmerman’s Tech Stack Summit ’24 has you covered! 🗓️ Date: October 24th, 2024 ⏰ Starts: 9a PT | 12p ET | 6p CEST Join us for this free virtual event and hear from industry experts like:   Tai Rattigan,  Rachael Rogers, MBA,  Cody Sunkel, Kristen Kelly, Greg Portnoy,  Lizzie Chapman, Jason Yarborough 🐻,  and more They’ll share proven strategies for building a winning budget, leveraging AI tools, mapping accounts, and more. Why figure it out alone when dozens of leaders running programs just like yours will be in one place? Don’t miss out: https://lnkd.in/gDUh7nzj

First of all, let’s briefly define what ELG is… Ecosystem-Led Growth is a revolutionary new go-to-market motion that focuses on partner ecosystems as the primary way to attract, convert, and grow customer relationships. Understanding that your prospect is a customer of your partner can help you: 🔹 Break into the account faster with a warm intro and gain valuable context to shape a compelling sales conversation. 🔹 Focus your efforts on joint sales efforts and co-marketing that increase the chances of winning over the prospect. 🔹 Prioritize building an integration that meets the prospect's needs, driving upsells and expansions. 🔹 Highlight relevant integrations or partner case studies during onboarding to help the prospect quickly realize value in your product. Here are some examples of how companies like you are leveraging ELG to accelerate sales and enter into new markets: Reputation: Hired a Chief Ecosystem Officer to lead partnerships, driving growth through strategic alliances and ecosystem-led expansion. Skylark: Leveraged partnerships with Accenture and FX Digital UK to access Fortune 500 clients and the UK market, generating ecosystem-qualified leads without a sales team. Hawke Media: Embedded partnerships into its GTM strategy, with 40% of revenue now coming from partnerships through team education and alignment. Bynder: Improved internal alignment by redefining its integration strategy, expanding into a new product category via a key Salesforce partnership. RingCentral: Tailored vertical-specific integrations that scaled to broader markets, meeting both niche and wide customer needs through partnerships. Discover what ELG is, the key benefits of an ELG strategy, who's winning with it, how they're doing it, and how to measure its success. Read the full article here. 👇 https://lnkd.in/gt8dqxde

From the people who brought you PartnerHacker, Nearbound.com, and Crossbeam Insider… welcome to ELG Insider! While the name and branding have evolved, our mission remains the same. We’re still delivering the same high-quality, action-packed Daily and Weekly newsletters you know and love. ELG Insider is committed to: ✨ Making famous the GTM leaders who’ve unlocked success through Ecosystem-Led Growth (ELG) strategies. ✨ Sharing the principles, tactics, and insights these leaders use to achieve game-changing results. ✨ Empowering you with everything you need to master ELG. Join the movement and be part of the community driving the future of go-to-market strategies. ELG is the future of GTM: https://lnkd.in/g2_qcpp7 P.S. Shout out to Taiesha Turner, the mastermind behind this rebranding. 

In a reseller program, scaling means:  ✅ profiling partners easily ✅ automating opportunity matching  ✅ targeting connections with business in mind  ✅ enabling super fast resellers to generate revenue in no time.   Building a reselling program is a crawl-walk strategy.    Maybe at the beginning, you can handle your reseller partners in a spreadsheet, but as you connect and work with more partners, spreadsheets can’t be your first option anymore.    So, to help you start scaling your reselling network, follow this 4-step process from Juan Jose Castiblanques‎, former Microsoft‎ employee and now WeTransact‎ CRO: https://lnkd.in/dQx3y8uJ