Wardah has established itself as a trusted brand in the beauty industry, particularly in the realm of sunscreen products. Recent Muniyo Quick Polling data indicates that 31% of people prefer Wardah's over-the-counter sunscreens, making it a favorite choice. This popularity can be attributed to Wardah's dedication to providing high-quality, effective sun protection suitable for various skin types.
The survey results reflect a significant consumer trust in Wardah's formulations, which are designed to be lightweight and non-greasy, addressing common issues such as white cast and skin irritation. The brand's commitment to using halal and dermatologically tested ingredients further enhances its appeal, particularly among consumers who prioritize safety and ethical considerations in their skincare choices. It’s sunscreen product, particularly the UV Shield series, includes the Airy Smooth and Essential Gel Sunscreen Serum. These products are formulated to cater to various skin types and concerns, offering broad-spectrum protection against UVA and UVB rays, which are essential for preventing sun damage and skin aging (wardahbeauty.com).
Wardah established in 1995 under PT Paragon Technology and Innovation (PTI), was founded by Nurhayati Subakat. The brand has consistently prioritized quality to empower women to express their beauty in alignment with their character. PTI is committed to benefiting the community, as reflected in its vision to develop its employees, create value for customers, promote continuous improvement, support education and health, and foster environmental stewardship. This commitment is embodied in the Wardah Inspiring Movement (WIM), an initiative that encourages individuals and organizations to contribute to Indonesia's development in education, health, women's empowerment, and environmental issues (https://lnkd.in/gUSCZUSf).
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