Algofy reposted this
I see a lot of misconceptions about creative strategy, especially when it comes to ad design. Sure, you could repeat what works over and over again, but if you're tired of it, your customers are too. Here are 3 misconceptions you should avoid, and if you're falling for them, it's not too late to change your ways. ❌ Creative strategy is just for select industries ✅ Whether you're an outdoor brand, design agency, brick-and-mortar retailer, or any other kind of business, your visual identity and concept creation is just as vital in your marketing strategy as any other element. ❌ Creative strategy is just inspiration and mood boards ✅ Sure, mood boards are cool but they should absolutely not be the crux of your creative strategy. The key is proper performance analysis (data-backed insights), research, and a healthy mix of inspiration and innovation. ❌ You can "set it and forget it" ✅ Your creative strategy needs to be adaptive. Who is your audience? Are you in your on- or off-season? What is the point of your ad or creative asset? Don't forget the role copy plays in your creatives and the fine-tuning/constant strategizing this process requires. If you're only creating ads or content every couple of months, it's time to step it up. Say goodbye to templates and ad fatigue, and start giving your creative processes the attention they deserve. #BusinessStrategy #CreativeStrategy #LinkedInCommunity
Market researcher / content writer
9moIt’s funny that in the business of branding and advertising you still find yourself essentially educating your audience on the importance of said branding and advertising. :) I’ve been in market research for years and it’s the same thing. I am always amazed at myself and others educating the audience on the importance of research. Being deep in it it’s easy to forget that what’s obvious to you isn’t always obvious from the periphery. It’s a very useful post!