Alicorn’s Post

Two of the best in messaging, positioning, and differentiation are headlining Compete Week 2024. Emma Stratton, author of ‘Make It Punchy’ will be joining us IN-PERSON to share three tactics you can implement to get closer to your buyer and build clearer, differentiated messaging. 👊 one of my fave experts on the topic of messaging AND an absolute vibe. 😎 Anthony Pierri 🎸, founder @ FletchPMM, will kick off our virtual-only day with a competitive positioning masterclass - including what you need to do to stand out based on category maturity. btw I've seen Anthony present before and I will tell you honestly... it is NOT ONE TO MISS. Is it a comedy set or a keynote? It's hard to tell the difference. 😉 Check out the full lineup here with some incredible customers and leaders in the compete/product marketing space: https://hubs.la/Q02PpG4K0 P.S. We’re down to our last few in-person tickets (as in MAX 10 left since I last checked yesterday...) .... grab your spot while it's hawt. 🔥

Last week we had the pleasure of heading out to Dublin to meet the Roomex team IRL and take them through what Everysearch™ means for their digital growth journey. The B2B purchase journey is seeing a shake-up and a younger workforce means businesses have to be prepared to step out of traditional boxes when it comes to acquiring new customers. When is comes to B2B decision makers, did you know: ⭐ 64% are Millennials 😞 90% of younger buyers are dissatisfied with the buying process 📲 When it comes to social media usage, Facebook takes the lead with 80% of buyers using the platform in their purchasing journey We're seeing these shifts in how consumers are interacting with other businesses move faster than ever and it really has opened up some exciting opportunities to capture attention from new audiences.

GOING for GOLD! Having completed the industry consultation phase, we are delighted to announce that the TR GO for GOLD awards are officially open! Here are a few must knows: How to enter: Go to www.trgoforgoldawards.com There are four award categories: 1. Iconic TR products (launched no later than 2013) 2. TR product innovation. 3. Established TR products (launched no later than 2021) 3 levels, Sole country, Regional and Global 4. TR product launches. 3 levels, Sole country, Regional and Global There are no winners or losers. As these awards are linked to 'standards', your overall score is graded: 50-59% = Bronze 60-69% = Silver 70% and above = Gold 90% of the information required for your entry are image & document uploads. We will present your framed certificate to you at a pre appointed time, during the TFWA exhibition in Cannes. Not planning to go to Cannes? No problem. We can post your certificate to you. Cost: £299 plus vat @ 20% where applicable. Any questions? Please do not hesitate to get in touch. customerservice@trgoforgoldawards.com.

It never stops… Last week was “busy” I guess? ✈️ We travelled 3 countries in 72 hours. From the cobblestone streets of Italy to the vibrant cities of Denmark and Germany where we visited some of our current customers and held meetings with potential new collaborations. Believe in the power of face-to-face connections. 🌎 We attended EuroCIS - The Leading Trade Fair for Retail Technology to expand our TAM and continue to work on improving our product for retail and hospitality. 🖥️ I had the pleasure to join Jan Kammerath and Ricarda Kies (CEO & CTO) from LODGEA GmbH on a webinar that dove deeper into their integration with Duda. 🏡 Officially became a home owner! (Not sure how this is last on the list) In a world where everything moves so fast. It’s essential sorround yourself with people who match your pace and amplify your impact. We’re all working towards the same goal and set high standards for one an another. Wouldn’t change it for the world! Let’s Duda this! Renato Bottini Oded Ouaknine #teamwork #businessmindset #networking #facetoface

More revenue by doing less? Here’s my thought: ✅ Automate repetitive tasks ✅ Prioritize high-impact activities ✅ Leverage data to make informed decisions ✅ Delegate effectively and empower your team It’s not about doing more—it’s about doing the right things. How do you think? Can’t wait to see what Aydin Asli will bring to the table .

We are so happy to work with everyone on the team and are humbled by the growth of the last month. The bigger the team of ambassadors the more fun we are having. So let's keep working together Our mission: Customer Success does not get the awareness it deserves. Innovation comes from collaboration. With our events, we facilitate regional collaboration while learning from the whole of Europe. Coming together over breakfast in moderated discussions is the starting point to continue online and over coffee in between the events. Customer success is evolving faster than ever and customer success snack facilitates the growth. #communityledevents #customersuccessisyoursuccess

Hi Network, I hope everyone is well. I wanted to reach out and see if any of you will be attending the #MedalliaEXP event in Las Vegas from 5 to 7 February 2024. If so, let me know, and I can introduce you to my Engage Hub colleagues Ray Tierney Mark Sawyer and Luigi Loconte, who will also be attending. More details are in the post below. 👇 #CX #Networking #insights

20 Effie Awards Latin America shortlists! Huge shoutout to our teams for their creativity and dedication, and a special thanks to our clients—Gatorade, Xtra Flamin’ Hot, Amazon Operaciones Mexico, Rockstar, Doritos, Sabritas, and María Gamesa. Let’s keep pushing boundaries! 🚀 ____ About: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals.

Simplify your event planning with our 5-Step Venue Package Pricing! We prioritize transparency and efficiency for your next business gathering.  Step 1: Choose Your Ideal Date with inclusive offerings like venue rental and setup Step 2: Tailor Your Food Package  Step 3: Customize Your Bar Package to suit your corporate needs Step 4: Explore Additional Options to enhance your event experience  Step 5: Schedule Your Personalized Tour today Discover the perfect setting for your next event!

Different > Better I saw this truth in action last week. I had the privilege of being a speaker at the inaugural Laundry CEO Forum. It was hands down the best industry event I've ever attended. → speakers who addressed the audience's needs → armchairs and couches for the main sessions → food that was out of this world → attendees sharing their own resources and insights → people hungry to learn how to do their business better And that doesn't even touch on test-driving a Ferrari! Seriously. Marketing conferences are lame compared to this. The reason it was such a smashing success: It was different. That's what I heard from every attendee I talked to. Nothing like this event exists in their industry. And that's where the value lies. You see, being better means doing the same thing with... ...more time ...more money ...more people But being different? That means nothing in the market can touch you. Kudos to Waleed Cope 🏴☠️ and Jessica Johnson-Cope for such a different and amazing event. I'm already looking forward to next year... ...and that Ferrari Waleed promised me 😉 Want to stand out in your industry? Take a page out of Waleed and Jessica's book. Be different. And give out epic awards to your presenters. They may just make a LinkedIn post about it. ✌🏼 #shftyourbrand