Alison Brod Marketing and Communications’ Post

Beauty and fashion brands, when is the right time to begin thinking about your Q4 PR strategy? Oh...now 😅 While we just hit Q3 and many of us are soaking up the lazy days of summer, it will be full speed ahead before you know it with back-to-school campaigns, Fall fashion and beauty collection drops, and the ever-important holiday season. If you're considering bringing on PR support to help build awareness for your new collections and launches, NOW is the time to be vetting PR agencies who can help land powerful coverage in top-tier outlets. Even the most talented PR teams need time to learn about your products, understand and refine your brand messaging, and build out a strategy to ensure your brand is positioned optimally for media coverage. If you're looking for PR support to amplify your Q4 launches and news, now is the time! My beauty and fashion PR agency VLIV Communications is currently accepting a handful of clients for Q4. Feel free to email me at lindsey@vlivcommunications.com to set up time to chat to see if we're a fit, and to begin making some magic happen with impactful, national press coverage. #beautypr #fashionpr #beautymarketing #fashionmarketing

In a recent meeting, someone mentioned that a concern they have with hiring a social media manager is that the tone would be "off." Brand identity and authenticity are important, to put it mildly. That's why when you work with Crissy's Desk, we take the time to get to know you, your brand, your goals, and your voice *really* well. Being a chameleon is in the job description 😉

Beauty and fashion brands, what is one of the most important things to consider when hiring a PR agency? It's a big commitment to hire a #BeautyPR or #FashionPR agency - most contracts are at least six months to one year, and this #PRAgency will help dictate your brand's image in the press. It's not a decision to be taken lightly! When selecting a PR agency, what's the most important thing to ensure long-lasting success? You should feel comfortable with your main point(s) of contact. When you ask a question, or want to broach a new idea, you should feel like the PR agency has your back, and wants to do what's in the best interest of the brand. Without this trust, it's hard to develop a meaningful partnership that will move the needle for the brand's visibility and reputation (often the main goals for PR!). You should partner with an agency where you feel understood, and that your brand's success is one of the agency's main goals. I'd be remiss to say if this wasn't one of the biggest values at my PR agency VLIV Communications 😊 We strive to ensure our clients feel heard and acknowledged, while also providing our expertise to ensure we're making the biggest impact for them with our PR outreach. What's the most important thing to you in a business partnership? Let me know below! ✨✨✨ I'm Lindsey, the Founder and President of VLIV Communications, a NYC based PR agency that catapults beauty, fashion, wellness and CPG brands to new levels of business growth with impactful media coverage. Feel feel to DM me or email me if you have any PR questions!

Industrial Thespianage!   Celebrity culture has been a key element of external communication for many decades. Less talked about is its use in #internalcommunication. November’s Source of the Month blog post uncovers the early uses of celebrities dating back to 1882, with surprising tales of London socialite Lilly Langtry and Lever Brothers' Pears Soap.   https://lnkd.in/e26XRJ6i   Discover how Boots UK and Unilever embraced celebrities in their magazines and training videos, using famous personalities like Noel Edmonds and Robbie Coltrane to engage their internal audience. Learn how these tactics expanded #internalcomms beyond a flow of information into a powerful tool for fostering brand communities and #employeeengagement.

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The Daily Scoop: How Glossier’s comms failed to evolve Check out the latest news in Media Relations at PR Daily!

Calling All Fashion PR Gurus! (Dissertation Edition) I'm neck-deep in the data collection phase of my dissertation, and I'm on a quest to unlock the secrets of how PR fuels the success of luxury clothing and accessories brands. To quench my thirst for knowledge (and avoid a dissertation meltdown!), I'm hoping to chat with PR professionals currently working their magic in the fashion industry. These insightful interviews will involve 8-10 open-ended questions that delve into the world of crafting and executing PR campaigns that elevate luxury clothing brands. ✨ My burning questions?: How does PR influence brand perception? What tactics separate a fleeting fad from a fashion powerhouse? Basically, I want to understand how communication and public relations builds a brand's long-term strength. So, if you're a fashion PR professional who thrives on crafting captivating narratives for clothing and accessories brands, or even have similar experience in a related field, I'd love to hear from you! Please shoot me a message if you're interested in participating – your insights would be invaluable and highly helpful. A huge thanks to Professors Teela Clayton, Rudiger Theilmann and my Tim Duffy for their guidance and encouragement! #fashionPR #dissertationresearch #communicationstrategy #clothingbrands #luxurybrands #opendiscussion

A look back to when we landed 2 clients on the Today Show for their holiday kids fashion segment. In addition to airing nationwide, the segment, article and shopping links remain on their website for SEO-friendly continuous coverage! Interested in press for your brand as we head into prime holiday gift guide sourcing? Email adrienne@magnoliapr.com or direct message! #pr #publicrelations #earnedmedia #todayshow #mediacoverage #prconsulting #mediarelations 

Fashion PR Essentials: All You Need to Know in 2024 @amwgrp

Flipside PR dives into the importance of teaming up with a PR firm that can bring beauty journalists up close and personal with beauty treatments. 🌟 Authentic and trusted reviews are the name of the game! 💄✨ #FlipsidePR #BeautyInsiders #AuthenticReviews