Alison Brod Marketing and Communications’ Post

#hiring Partner, Influencer and Social Media Practice Lead, Chicago, United States, $213K, fulltime #jobs #jobseekers #careers $213K #Chicagojobs #Illinoisjobs #AdvertMediaEntertainment Apply: https://lnkd.in/dgBjp56N We seek a Partner, Influencer and Social Media Practice Lead for the recently announced divestiture of the ICF Next commercial marketing business which is being sold to a private equity company. This is a tremendous learning opportunity and time to join our organization as we separate from ICF. This role is based in Chicago or Minneapolis but may be open to other locations for the right candidate.The integrated agency is named Phaedon, we combine the creativity of an agency with the industry expertise of a consultancy. Our global team of award-winning communicators, mission-driven creatives, strategists, and technologists to challenge the status quo and create internet-shattering campaigns for large consumer brands like this, this and this, or real-time responses like this and this.This person will play a critical, senior strategic role across the agency, serving existing and new clients by executing influencer marketing and social media programs that drive cultural relevance and build brand purpose for national food & beverage, CPG, and financial services brands. Phaedon has won six PR Agency of the Year awards from PRWeek and PRovoke Media over the last decade, but we are not just another PR agency. We're a new breed, combining the creativity of an agency with the industry expertise of a consultancy. We are fearless in finding new ways to solve clients' problems, relentless in making sure they pay off, and committed to making positive change in the world.We are a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference.As Partner, Influencer and Social Media Practice Lead, you will:Serve as the leader for the Influencer and Social Media team, providing leadership and strategic guidance to a team of high-performing influencer marketing and social media professionalsManage staffing and account allocation for members of the social media & influencer teamOversee the team's development of influencer and social media marketing strategies rooted in cultural storytelling and backed by data and analytics, connecting to broader integrated creative and digital marketing plans for clientsEstablish and grow strong, trusted relationships with senior marketing, communications and C-Suite clients across Phaedon by providing POVs and strategic counsel grounded in an understanding of their business challenges and opportunitiesUse your knowledge and expertise to guide new and existing clients on influencer, social and d

A social media manager is a professional responsible for planning, implementing, and managing an organization's social media marketing and advertising efforts. Their primary goal is to increase the organization's online presence, engage with the target audience, and ultimately drive business growth through various social media platforms. Key responsibilities of a social media manager typically include: Strategy Development: Creating and implementing a social media marketing strategy that aligns with the organization's goals and target audience. Content Creation: Generating and curating content for social media posts, including text, images, videos, and other multimedia elements. Scheduling and Posting: Planning and scheduling posts on various social media platforms, taking into account optimal posting times and frequency. Audience Engagement: Monitoring and responding to comments, messages, and mentions on social media to build and maintain a strong online community. Analytics and Reporting: Using analytics tools to track and measure the performance of social media campaigns and making data-driven decisions to optimize strategies. Paid Advertising: Managing paid social media advertising campaigns, including budget allocation, ad creation, and targeting. Social Media Trends: Staying updated on the latest social media trends and algorithm changes to adapt strategies accordingly. Community Building: Creating and nurturing a loyal and engaged online community around the brand or organization. Crisis Management: Handling negative comments or PR crises on social media in a professional and timely manner. Collaboration: Collaborating with other marketing and creative teams to ensure a cohesive brand message and identity across all platforms. Competitor Analysis: Keeping an eye on the activities of competitors on social media and using this information to refine strategies. Legal and Ethical Considerations: Ensuring that all social media activities adhere to relevant laws and ethical guidelines. Influencer Partnerships: Identifying and partnering with social media influencers and brand advocates to extend the reach of the organization. To be effective in this role, a social media manager should have a good understanding of the various social media platforms, excellent communication skills, creativity, analytical abilities, and the capacity to adapt to changing trends and technology. Additionally, staying organized and managing time efficiently is crucial in handling the multiple tasks associated with social media management. #socialmediamarketing #socialmediamanager #socialmediausa #socialmedia

#hiringalert #influencer #managers #faridabad #rockingdeals #socialmediainfluencer VACANCY FOR Social Media & Influencer Marketing Manager Job purpose As the Social Media & Influencer Marketing Manager, you’ll manage the creation of social media strategies, and the planning and execution of successful social media and influencer campaigns. Ultimately, you should be able to increase brand awareness and audience engagement across a range of social platforms, and be able to report on the effectiveness of your activity. You should have excellent multitasking skills, a creative way of thinking, brand understanding, and be comfortable presenting ideas and results to both clients and internal teams. You’ll have previous experience in social media and influencer marketing and be comfortable leading your own projects. You’ll need to be happy addressing current clients and prospects, and using social listening and analytics tools. You’ll work closely with the Creative, Content & Digital PR, Paid Media,etc. Role & responsibility ●     Audience: Work to identify and build an understanding of our clients’/prospects’ target audiences and trends ●     Set clear objectives: Agree objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, leads or sales as a starting point ●     Social strategy: Work alongside the client’s internal team, agency, or/and our Content & Digital PR team to define and manage the Social strategy. This may also include working alongside the Paid Media team when amplifying social campaigns. ●     Campaign Analysis: Analyse the end of campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement ●     Influencer marketing: Work with clients to define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place ●     Project management skills: Effectively manage client campaigns, ensuring they’re delivered on time, to a high standard; communicating with social influencers and platform partners will be necessary, as well as internal communications, i.e. with the Creative, Content & Digital PR, and Paid Media teams ●     New Business: Build responses to prospects’ briefs, identifying areas for improvement and ideas for new activity and be able to present these in a compelling way to senior stakeholders ●     Presentation and people skills: Strong presentation and speaking skills; ability to build and maintain relationships easily; ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships; organised (you’ll work on multiple projects at once), with high attention to detail; a proactive, can-do attitude Interested candidates can contact on 8810609530 or drop the CVs at (recruitment.rockingdeals@gmail.com) Job location: Sarai, Faridabad

Hire the perfect agency for your Influencer marketing campaign. ✅500+ Verified agencies. ✅Submit campaign briefs. ✅Receive proposals from multiple agencies. ✅Compare, shortlist and negotiate, all at one place. Briefsea | Agency Hiring and Deal Making #agencyhiring #marketing #influencermarketing #appdevelopment #webdevelopment #PR #videoagency

Are you a hiring manager keeping an eye on the latest trends in #PaidMedia? Recent guidelines by the National Advertising Division stress the need for clear disclosures in influencer advertising. With major brands like L'Oréal under scrutiny, this undeniably signals the importance of total transparency in your advertising campaigns. Do you feel uncertain about adjusting your #PaidSocial strategies to comply with these changing rules? Or perhaps you are not even sure if your current practices are already subject to these guidelines? With advertising landscapes changing rapidly, these are valid questions that require expert solutions. As a hiring manager, have you considered the benefits of hiring a Paid Social Specialist? These professionals are equipped to navigate the complex compliance issues and safeguard your brand against potential pitfalls. They act as your brand's eyes and ears, giving you peace of mind while keeping your campaigns on track. Investing in a Paid Social Specialist could be the strategic move that gives your brand a competitive edge. Reflect on your current strategies - if you see room for improvement, a specialist could be just what you need. #Strategy #Ecommerce

Let's talk roles in Influencer Marketing. Specifically what should be expected at each level and what your role should entail. First up - what are the levels, i've seen a variety of job titles etc, so lets keep it simple in your route to the top. This is more an agency career flow, but can also be applied to brand side. Influencer Marketing Executive (0-1 years experience) Senior Influencer Marketing Executive (1-2 years experience) Influencer Marketing Manager (2-3 years experience) Senior Influencer Marketing Manager (3-4 years experience) Influencer Marketing Director (4-5 Years Experience) Head of Influencer Marketing (5+ Years Experience) Director of Influencer Marketing (7-10 Years Experience) The years experience here is rough averages - and in some cases it can be more about what you've done, than how long you've done it for. I've seen many people in my career with 5 years+ experience who've essentially had 1 years experience they've repeated 5 times. So let's talk Influencer Marketing Executive Roles. Salary Expectations: £25-30k (higher end London) What your job entails: At this point in time you should be very new to Influencer Marketing, this part of your career journey involves sourcing the right influencers for campaigns and conducting influencer outreach. What makes a good influencer executive? Your ability to follow a brief is absolutely paramount. Find your team the right influencers. This is the fundamental necessity of your job. After this, its about spotting trends, building rapport, collating evidence for reporting. Looks like this: Please can you source influencers on TikTok within the fashion niche who have a following of 50,000+ with an average view count of 5,000 views+ (Priority 1) We'd be happy to take a look at influencers who do not meet the criteria for followers, if they are consistently exceeding the criteria for views (Priority 2) Please create a list of 50 creators who match the above criteria, and create content such as "get ready with me" "top weekly outfits" "shopping hauls etc" - we want a diverse set of creators with at least 25% of suggested influencers meeting DEI requirements. At this stage - you want to be preparing this list and doing it within an allotted time frame - usually 1-3 days. You'll then be working with your team to outreach to those influencers to see if they are interested in working with your brand / client - and starting to negotiate rates that have likely been prescribed to you. For example, this creator in our mind is worth £400. You are free to negotiate to this rate - but do not go above it without prior approval. Once all creators have been booked - you'll be sending briefs to those creators to follow, approving content alongside your team and watching this go live. You'll then be collating that content for reporting, asking creators for stats etc. In a nutshell, this is your day to day job at executive level. #influencermarketing

Paid Social Strategist - £55k   Looking for a Paid Social Strategist to join this global influencer agency. Someone who develops and executes Paid Social Media strategies with a focus on influencers, ensuring effective campaigns that meet specific objectives. Core focus is -      Campaign Strategy and Planning: Develop comprehensive influencer marketing strategies based on brand objectives, target audience, and campaign goals. Identify key performance indicators (KPIs) and metrics to measure the success of influencer campaigns. -      Influencer Identification and Collaboration: Research and identify suitable influencers aligned with the brand's values and target audience. -      Negotiate and establish partnerships with influencers, outlining campaign expectations, deliverables, and compensation. -      Content Creation and Briefing: Work with influencers to create engaging and authentic content that aligns with the brand's messaging. Provide clear and detailed briefs to influencers, ensuring they understand the campaign objectives and guidelines. -      Budget Management: Manage the budget allocated for influencer marketing campaigns, ensuring cost-effectiveness and maximum ROI. Monitor and optimize spending throughout the campaign duration. -      Analytics and Reporting: Use analytics tools to track and analyse the performance of influencer campaigns. Prepare detailed reports outlining key insights, performance metrics, and areas for improvement. -      Stay Informed About Industry Trends: Stay updated on social media trends, algorithm changes, and industry best practices. Implement new strategies and tactics based on the evolving landscape of social media and influencer marketing. -      Legal and Compliance: Ensure compliance with advertising regulations and guidelines related to influencer marketing. Clearly communicate legal requirements and guidelines to influencers. -      Relationship Management: Build and maintain strong relationships with influencers for potential long-term partnerships. Address any issues or concerns promptly to maintain a positive working relationship. Having a background in social media marketing, influencer relations, and digital advertising would be beneficial for someone in this role. Additionally, good communication and negotiation skills are essential when dealing with influencers and managing campaign expectations.    Get in touch to find out more...

Let's continue our series on roles in Influencer Marketing. Specifically what should be expected at each level and what your role should entail alongside how you should be progressing.  Today we're talking Senior Influencer Marketing Executive recap on the levels: Influencer Marketing Executive (0-1 years experience)  Senior Influencer Marketing Executive (1-2 years experience)  Influencer Marketing Manager (2-3 years experience)  Senior Influencer Marketing Manager (3-4 years experience) Influencer Marketing Director (4-5 Years Experience)  Head of Influencer Marketing (5+ Years Experience) Director of Influencer Marketing (7-10 Years Experience) Senior Influencer Marketing Executive Roles   Salary Expectations: £28-34k (higher end London) What Your Job Entails: You should now have a bit of experience under your belt and should be competent in finding the right influencers you've been briefed on. Whereas the Influencer Exec role was set on sourcing the right influencers and outreaching within set parameters, you should now be adding your own suggestions to the brief - based on your experience, is the budget right? Would the typical influencer you work with negotiate at that price? Are you targeting the right platform based on the trends you are seeing? This would mean that although you are still given an overall budget to work with, you should be applying how you use it to get the best value. You'll also have a better understanding of what fair rates are, and working out what you'd be willing to pay without wider supervision. You also want to be analysing the data that comes back and making more suggestions on how to improve - what went right, what went wrong, what would we do different next time. Be analytical and be forthcoming with those suggestions to the team. Lastly you should now have exposure to contracts and have a working knowledge of the regular terms involved and make tweaks where appropriate based on the negotiations you're involved in. This allows you to be more reactive and autonomous and require less supervision from more senior members of the team. If you're at Influencer Exec level, ask your manager for a bit more control of how you're allocating budget, ask if you can oversee a contract negotiation and get involved in as many creative and analytical discussions as you can. Do these things and you'll be indicating at your next review that you're ready for the step up. Good luck :) #influencermarkeing #socialmediamarketing #influencermarketingroles

Social Media Marketing Manager - Tiktok and Instagram Expert We are seeking a highly skilled and creative Social Media Marketing Manager with expertise in Instagram and TikTok to join our dynamic team. The Social Media Marketing Manager is responsible for developing and executing effective social media strategies for clients within our marketing and video production agency. Requirements: 1. Proven experience as a Social Media Manager, preferably with a focus on Instagram and TikTok. 2. Exceptional creative skills with the ability to produce high-quality, shareable content. 3. Strong understanding of social media analytics and experience using insights to refine strategies. 4. Proficiency in social media management tools and advertising platforms. 5. Excellent written and verbal communication skills. 6. Strong project management and organizational abilities. 7. Ability to work independently, meet deadlines, and adapt to a fast-paced environment. 8. Passion for social media and a demonstrated track record of staying ahead of trends. 9. Prior experience with successful influencer partnerships is a plus. Responsibilities: 1. Content Creation and Management: - Create compelling, high-quality visual and written content for Instagram and TikTok that aligns with our brand identity and resonates with our target audience. - Manage a content calendar, ensuring consistent and timely postings while monitoring engagement and making necessary adjustments. 2. Audience Engagement: - Foster a strong online community by actively engaging with followers, responding to comments, messages, and fostering meaningful conversations. - Develop and implement strategies to grow our follower base organically, leveraging relevant hashtags, collaborations, and interactive content. 3. Performance Analytics: - Track and analyze the performance of our Instagram and TikTok accounts using relevant metrics and tools. - Generate regular reports, identifying key trends, opportunities, and areas for improvement. Adjust strategies based on data-driven insights. 4. Collaborations and Partnerships: - Identify potential influencers, brand partners, and collaboration opportunities on Instagram and TikTok to expand our reach and connect with our target audience. 5. Optimization: - Continuously optimize our social media campaigns, including A/B testing, to improve engagement, conversion rates, and overall ROI. - Experiment with new features and ad formats offered by these platforms to stay ahead of the competition. Fill-up this form to apply: https://lnkd.in/gYDmsX68 Join our team and be a driving force in our social media success! #socialemediamarketing #tiktokmarketing #tiktokads #instagrammarketing #SMM #hiringnow #hiring

We as a Social Media Manager is responsible for managing and growing a company's online presence across various social media platforms. our role involves a blend of creativity, strategy, and analytical skills. Key Responsibilities: 1. Content Creation and Curation: Developing engaging content, such as posts, images, and videos, that aligns with the brand's voice and target audience. 2. Social Media Strategy: Creating and implementing a comprehensive social media strategy to achieve specific goals, like increasing brand awareness, driving website traffic, or generating leads. 3. Community Management: Engaging with the audience by responding to comments, messages, and reviews, building relationships with followers, and fostering a positive brand image. Analytics and Reporting: Tracking social media performance metrics, analyzing data to identify trends, and providing insights to inform future strategies. Advertising and Paid Social Media: Managing paid social media campaigns, targeting the right audience, and optimizing ad performance. Staying Updated: Keeping up with the latest social media trends, platforms, and algorithms to stay ahead of the competition. Additional Tasks (Depending on the Company): Collaborating with other departments, such as marketing, sales, and customer service. Managing social media budgets and resources. Identifying and partnering with influencers. Crisis management on social media. In essence, a social media manager is the voice and face of a brand online. They work to build a strong and engaged community while achieving the company's social media objectives. Would you like to know more about a specific aspect of social media management, such as content creation or analytics? #brandawareness #customerengagement #socialmediaanalytics #paidsocialmedia #influencermarketing #socialmediacontent #socialmediatrends#socialmedia #digitalmarketing #contentmarketing #socialmediamanager #communitymanagement #socialmediastrategy #socialmediamarketing