Alizee Carli’s Post

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Senior Advisor @B2C2 | ex-McKinsey

The distinction between industry leaders and laggards is often defined by how effectively a company harnesses technology for innovation. 💡 McKinsey & Company's recent global survey reveals the crucial role of an innovation-oriented culture in maximizing the benefits of technology investments. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐦𝐚𝐢𝐧 𝐟𝐢𝐧𝐝𝐢𝐧𝐠𝐬 𝐚𝐧𝐝 𝐢𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐢𝐭: ➥ Organizations with a culture deeply embedded in innovation are twice as likely to effectively scale their digital transformations compared to those with less emphasis on innovation, as demonstrated by companies with strong innovation cultures reporting a 45% success rate without stalling, compared to just 34% and 21% for those with average and weak innovation cultures respectively. ➥Companies frequently encounter cultural challenges like risk aversion and resistance to technology, which can hinder the adoption of new tools and slow down digital initiatives. ➥ Innovative firms invest significantly more in R&D and deploy their technology budgets strategically to enhance competitive differentiation and establish sustainable business models. The data reveals that 62% of respondents report their innovative products lead the industry, 50% develop products faster, 58% consistently achieve market targets, 69% see significant growth through R&D investments, 63% actively discover new market segments, and 59% scale faster than the industry standard. ➥ Companies with strong innovation cultures lead in adopting new technologies like artificial intelligence to streamline operations and improve product offerings. For instance, in healthcare, AI is used to enhance medical diagnostics, while in the consumer sector, it's employed to develop new product flavors. ➥ The report concludes that companies focused on innovation and technology are not just keeping pace but are significantly outperforming their competitors in terms of revenue growth and profitability. For the full insights, check out the report below 👇 Source: https://lnkd.in/gDhZYJ5p

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