All About Cookies’ Post

This week’s segment of the SimpMe Says newsletter is now live! Tom Hoff discusses the current situation surrounding Big Tech companies like Google and Local Media companies. Check it out at the link below! https://lnkd.in/eXZ2vJM4 Making Complex Simple - SimpMe

"🍪 Navigating Digital Privacy: In my latest blog post, I dive into how TechCrunch and Yahoo-owned brands use cookies for more than just site functionality. Discover the impact of accepting vs. rejecting cookies on your web experience, from personalized ads to product improvements. Plus, learn how to tailor your settings for optimal privacy. It's your data, take control! Read more to stay informed and empowered ➡️ #DigitalPrivacy #Cookies #UserExperience #TechCrunch #PersonalData"

Transparency Matters: Users deserve to know how their data is being collected, used, and shared. Companies must prioritize transparency in their operations. #GoogleCookiesViolation #DataPrivacy #EthicalTech #TechIndustry

Check out my op-ed from this morning in Real Clear Policy (RealClear Media Group) 👇 👇 👇 "In these policy debates, and those that are sure to come, it is critical that small and medium-sized #tech companies have a seat at the table. Once the dust settles from this historic election, Internet Works and our members will be ready to collaborate with lawmakers and participate in nuanced discussions about these important issues." Read the full op-ed here: https://lnkd.in/guUfberN

We asked some searching questions of the leading networks at our recent event 'User Consent - we need to talk', and tackled by Lizzy Mackay of CJ, James Bennie of impact.com - and Paul Stewart of Awin Global. This was reported on by Hello Partner in an excellent article. Hear how Paul addressed the question "Do you have a solution that doesn't actually require a cookie and therefore doesn't require consent?" Read more in the Moonpull blog: https://lnkd.in/egA9SVqe

The ad tech sector, known for innovation, has seen transformations from programmatic advertising to prioritizing privacy. Balancing personalization and data privacy is crucial, and as the industry faces this challenge, opportunities for innovative data usage arise. With the impending cookieless future, the time is ripe for more innovation, testing, and learning. Ogury shares some expert opinions on the future of data as we dive into 2024. Data is not just information; it's the fuel powering the engine of progress in the digital age. #AdTech #DataPrivacy #Innovation

Google leaks confirm what we already knew: tracking user behavior is essential for performance on Google. While the content of the leaks is still under discussion and analysis, Similarweb has already provided fresh, up-to-date data identifying the search winners of this trending topic.

With the FTC's recent reminder that hashing ≠ anonymous data, it can be difficult for organizations to keep track of internal practices. We've made it easy to see what your tracking practices are from the inside. Check us out at webxray.ai

Great to share about our new paper in Internet Policy Review with Croakey Health Media on 'tuned advertising' - the dynamic process where ads continuously algorithmically optimise to people in real time and what this means for tuned advertising for harmful products like alcohol and gambling. Tuned advertising captures the real-time experimentation that digital platforms conduct on us, using the extensive data they collect and generate about us to target us with advertising we will be most susceptible to. This is deeply invasive and creates new harms when it comes to online marketing. Consider harms tuned advertising can have when a person is identified, in a moment they are feeling the most vulnerable, as the perfect target for ads for harmful products like alcohol and gambling. The Australian Government is currently looking to implement privacy reforms through amending the Privacy Act, which determines what data companies can collect and use about us - this underpins the tuned, hyper-targeted, advertising model. While the Privacy Act has been under review for years, momentum is lagging. As a quick action you can take now, the fab team Digital Rights Watch has created an easy online form you can use to prompt the government to act now rather than delaying important privacy reforms until after the Federal election: https://lnkd.in/guXd4EJH A big thanks and well done to the amazing research team for the paper: Lauren Hayden Nicholas Carah Daniel Angus Amy Dobson Brady Robards Xue Ying Tan (Jane) and a big thanks to Croakey Health Media for sharing. Full paper available online here: https://lnkd.in/gvTc8tHx

An interesting dilemma, should we allow the 12 years in Presidential Record Act be used in this instant? As the internet ages, by the 2060s, there may be more deceased users than living ones on platforms like Facebook, raising critical questions about the future of user data. Current tech giants, such as Elon Musk and Mark Zuckerberg, will control vast amounts of historical data, impacting how future generations access and interpret the past. With the increasing mortality of internet users, the fate of their digital remains poses significant privacy and ethical challenges. Currently, decisions regarding this data are largely driven by market interests rather than thoughtful stewardship. We perhaps must recognize our role as “archeopolitans,” responsible for managing the digital legacy of those who have passed while protecting the privacy of the living. This requires a political and philosophical approach to creating a framework for how digital data can be handled, allowing for dignity in death and preventing exploitation. It’s imperative for governments to initiate this process before it’s too late, ensuring that our digital past is preserved responsibly for future generations.