All Points Public Relations’ Post

There's still time to nominate yourself or someone in the ad industry for the IPA (Institute of Practitioners in Advertising) List 2024. Find out why you should here... #ad #marketing #digitalmarketing #digital #brand #agency #creatives #creativity #marcomms #adland #communications #media #mediacompany #mediaowner #ipalist #diversity #inclusion #equality #creativeagency #brandagency #mediaagency #tech #techagency #advertising #adagency #advertisingagency #branding #marketingandadvertising #eventsagency #brandmarketing #DEI

The #adindustry's lag in #diversity risks losing #GenZ, known for valuing authenticity and workplace inclusivity, according to a number of key sources including the Association of National Advertisers. Join Ad Age’s Feb. 21 roundtable with Gen Z to discuss this gap. Follow the conversation on LinkedIn, Facebook, and X: https://lnkd.in/eSHVeEPi Mitra Creative MitraCreative.com

Reflect diversity in your marketing efforts. Diverse representation isn’t just a trend—it’s a necessity. Ensure your campaigns are inclusive, resonating with a broader audience and showcasing your brand’s commitment to diversity. #Diversity #InclusiveMarketing

Authentic representation in advertising relies on two essential elements: casting and culture. Rich Miles, founder of U.K. agency The Diversity Standards Collective, explains how brands often miss crucial cultural details — and the enormous benefits of getting it right → https://goo.gle/4dtHida #Diversity #Representation #Ads

Yesterday at the Advertising Association, ISBA and IPA (Institute of Practitioners in Advertising)’s LEAD event where industry leaders discuss key issues, trends, and innovations shaping the advertising landscape, our very own Verica Djurdjevic, Chief Revenue Office of Channel 4 Sales, delivered an impassioned call to action for the advertising industry.   Referring to The Channel 4 Diversity in Advertising Award which recognises and celebrates outstanding campaigns that promote #diversity and #inclusion within the advertising industry, she stated:   “I would like to offer a call to arms. In 2022, #disability was the theme of our Diversity In Advertising Award. It was in fact the first time we had revisited a theme in the initiative; we had run disability as the theme in 2016 when Maltesers were the winners. Things need to keep moving forward and we ask everyone in this room to be bold and to think about the fundamental commercial truth here. Great storytelling, with brilliant representation and portrayal drives great business results.”   The whole industry needs to step up and help drive representation for the underrepresented. Now more than ever. #representationmatters #LEAD2024

Campaign UK’s new article "The deprioritisation of DE&I in adland" highlights the need for long-term DE&I strategies with leadership buy-in. CAN’s advisory group co-chair Dino Myers-Lamptey offers insight into what drives successful DE&I efforts "In each example, there is a diverse leader there championing, pushing and tapping into networks. Places that tend to fail in their efforts often have no representation at the top." This concern is echoed by recent data from the IPA (Institute of Practitioners in Advertising) Agency Census which shows a slight decline in ethnic diversity at ad agencies. While the overall percentage of employees from non-white backgrounds dipped from 23.6% to 23.3%, the bigger concern might be the decrease in leadership roles (11% vs 11.2% C-suite). 🔗 Read the article in full: https://lnkd.in/etrAr_89 At CAN, we believe true inclusivity requires diverse representation at all levels. Check out our hashtag #diversity manifesto for best practices on creating inclusive advertising:https://lnkd.in/ei-_T9Yv Email hello@consciousadnetwork.org, and find out more about becoming a member today.

We're excited to announce that Collage Group's own Sophie Williams, our Cultural Strategy Analyst, will be taking part in Ad Age's latest roundtable, "Gen Z Voices: Inclusivity"! On February 21, Ad Age will host this event with other members of Gen Z to get their take on diversity, equity and inclusion efforts in marketing and advertising. Sophie and other panelists will explore representation and inclusion in ads, how the industry can attract younger talent, the potential bias that comes with working with AI and more. Learn more via Ad Age's release below. Good luck Sophie! #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

Diversity, equity, and inclusion (DEI) in advertising is not just a social responsibility, it's a smart business strategy. Research shows that DEI initiatives can have a significant impact on brand perception and sales.Want to learn more about creating inclusive and impactful advertising? Read 'Advertising for Better Representation' to discover How to measure the inclusivity of your creative content; The positive impact of DEI on sales and brand building, and examples of brands who are leading the way in DEI advertising. #dei #advertising #diversity #advertisingeffectiveness #advertisingresearch #ipsos Amanda Dudding Bart Langton Carin Hercock Aiden Regan Jonathan Dodd Lance Webb Kania Sugandi Cameron Robinson Jade Phillips Sara Beccari Trish Roberts https://lnkd.in/euDJKd4d

“Cultural conversations exist beyond the realms of 30 or 31 days so it doesn’t make sense to only create content or launch campaigns around those months when you can talk about these cultures year round. I think one thing [businesses] need to consider, especially as our society grows, is that a lot more brands are moving toward appealing to the Gen Z audience. And Gen Z is more multicultural than ever.” - Jayde I. Powell content creator, marketing strategist and host of #CreatorTeaTalk. This February, ensure your company efforts are genuine and sustainable by prioritizing diversity, equity and inclusion in all parts of your business operations. ✏️: Sprout Social, Inc. | Jamia Kenan

At EJP Marketing Co., we believe storytelling is more than just communication—it's a bridge to understanding. As we celebrate Hispanic Heritage Month, we encourage you to honor the vibrant histories and contributions of the Hispanic community. In today’s diverse world, fostering real connections is key, and at EJP, we understand how vital it is to engage authentically with underrepresented communities. Let your digital marketing and PR strategies reflect the multicultural landscape that defines our society. When you invest in understanding and elevating the voices of those who support your brand, your audience will notice. Empower your brand’s future by embracing multicultural communication and innovation. EJPMARKETINGCO.com #HispanicHeritageMonth #DigitalMarketing #PaidAdvertising #EJPMARKETINGCO #socialmediamarketing #PRfirm #digitalmarketing #WBE #EJP #PublicRelations