Alliance for Audited Media’s Post

How has thinking on the buyer-side (agencies, marketers) changed in recent years? Buyer-seller relationships are becoming more disconnected, especially on the digital front. Buyers are working in self-serve environments, planning, executing, and evaluating campaigns with limited-to-no-interaction with publishers. Media planning and media buying have evolved and so have AAM's solutions. In the "old days" publishers would distribute their AAM reports to buyers. That still happens, but more often AAM accredited publisher data flows directly into the agency databases and buying tools via API, informing media decisions in the planning, execution, and evaluation phases. Alliance for Audited Media - Transact with Trust!

🚀 Unlocking Advertising Success: Strategic Insights for SMB Owners If you're a small to medium business owner who buys radio, TV, digital, or print media from a local rep, check out this article on negotiation tactics, budget optimization strategies, and the art of win-win collaborations. It offers insights on negotiating with local media companies and making the most out of your advertising purchases. Read the full article here: https://lnkd.in/gB_i7h4u #Advertising #NegotiationTactics #BudgetOptimization #SMB #WinWinCollaborations

Great insights from our co-founder Charlie Makin in this morning's The Media Leader UK. Charlie shares his thoughts on the challenges facing the advertising industry, from shifts in consumer behaviour to outdated agency models. A must-read for anyone in the field! #advertising #addressablemedia #addressablemarketing #consumerbehaviour #agencylife #businessstrategy #industrytrends #thoughtleadership

Advertising No Longer the #UK’s Least Trusted Industry for the First Time in a Decade https://lnkd.in/eBBVHJPW The ‘Value of Trust’ report shows trust in advertising is now the 2nd most crucial driver of brand success. Younger people show higher trust (50%) compared to over 55s (22%). TV ads are the most trusted medium at 41%. #Marketing #ConsumerTrust #LionHerald

CMO’s, ask your chief media officer or head of global media if your agency takes a principal role in any of the media that is purchased on your behalf and if so, what percentage of your total media investments it represents. If they don’t readily know the answers to these questions you need to initiate an audit process. As my first boss in media taught me MANY years ago: “Don’t expect what you don’t inspect!” “Client-side members bear some of that responsibility because they keep squeezing compensation. They ask for extended payment terms. And they ask their agencies to buy cheaper. That trifecta of factors has contributed to the rise in principal media.” Bill Duggan, group executive vice president at the Association of National Advertisers And, to be clear, there are certain use cases where agency as principal makes sense, particularly for smaller advertisers who need to achieve their growth goals within a constrained budget. I personally don’t think agency as principal is appropriate for marketers who invest $100MM and up in advertising, however. #transparency #accountability #fiduciary Patience Haggin The Wall Street Journal

For every brilliantly executed ad campaign, there’s an equal and opposite facepalm-worthy failure. Whether it’s a tone-deaf slogan, a poorly timed tweet, or a business management fail of epic proportions, the annals of advertising history are filled with cautionary tales of what happens when things go very wrong. Remember, always think twice before hitting that “publish” button—your brand’s reputation depends on it. https://lnkd.in/gFZJ3WEF

I see no evidence of advertising holdcos addressing the commercial challenge issue Michael Farmer. In a mature market, it's a regular diet of more downsizing, juniorisation, cost-cutting, mergers, long hours / low pay burnout and underinvestment. The only exceptions here are a few indies prepared to take on a higher risk / higher reward model. https://lnkd.in/eVdsvy2a

The latest results of the Advertising Standards Authority's annual awareness campaign show that those who saw or heard of the ASA’s ads were more than twice as likely to trust the ad industry, and twice as likely to trust most ads than those who didn’t. This is supported by research from Credos - Advertising's think tank, which has shown that when people are aware advertising is regulated, they are more likely to trust and have favourable views towards the industry generally. Read more about the results here: https://bit.ly/43tEHw2

Use billboard displays, television promotions, or vehicle wrap advertising ideas to build your ad campaign. You name it, we wrote about it here: https://lnkd.in/g_NpnZ7A #CoSchedule #MarketingIdeas #Advertising

When I started my ad agency roughly 12 years ago, I remember working with the smallest clients and taking on any campaign. Now, with spending over $30M in ads throughout the last 12+ years, making millions of dollars in results for our clients, we know exactly what works. And to think, we started with just $1/day. We’ve focused on taking clients who are positioned correctly to succeed and who understand how to work with the right media buyers. These are clients ready to move forward and crush it. They understand the big numbers, and are ready to get them. Advertising is about delivering real results and impacting the bottom line. It’s about picking the right clients, creating value, and building trust. The image represents a client, with the help of YouTube ads, crushing over 100k subscribers very quickly. (The plaque came in this week :) )