Alliant - The Audience Company’s Post

Dive deep into the data with powerful insights, see how & which performs better on what platforms, benchmark with competitors & deploy strategies for effective communication. #PlanAdsBetter #mplanmedia #adagency #mediaanalytics #insights https://lnkd.in/gm7EJemf

Many of our clients and prospective audience have no idea how useful, convenient, and profitable data can be. With Daniela Cárdenas you can elevate your knowledge about data analysis in our ‘Datanalytics And Events’ panel. To learn more about how to measure and why to measure all the results of your event, all you have to do is register at the link in our bio to enjoy all the on-demand content from 032 insights #Vamos🔥 #wowanywhere #corporateevents #morehuman #sustainable #diverse #technology #data #dataanalytics #medible #techevents #marketingbusiness #marketinginevents #corporatemarketing

Let's talk about boosting your marketing using data! First, set clear goals. Then, clean up your data – like tidying your room. Understand your audience better by grouping them. Predict what's next using past info. Finally, keep checking and adjusting. Simple steps, big impact! #MarketingMagic #DataWins #SimplifySuccess #KnowYourAudience #PredictAndPrevail #StayFlexible

It’s critical for performance-based buys to be powered by accurate, near-real-time data insights throughout the duration of a campaign. Here’s how AudienceXpress ensures that at every step: #FreeWheelEmp https://bit.ly/4dvDZm3

It’s critical for performance-based buys to be powered by accurate, near-real-time data insights throughout the duration of a campaign. Here’s how AudienceXpress ensures that at every step: #EffectvEmp

In our current environment the #affordability crisis is increasingly top of mind. #Equifax has the premier data asset and solution to understand the FULL wallet of a consumer. Lillian Fox's perspective on how marketers can leverage unique #ixi data that addresses affordability is brilliant! Don't miss the opportunity to meet with Leigh at NADA to learn how your organization can best target, convert and retain customers.

Big data isn't just for marketers. See how it's crafting personalized experiences at events, making every attendee feel uniquely valued. #BigData #PersonalizedEvents

In an  increasingly complex environment marketers need a competitive advantage. One that allows them to effectively navigate marketing data strategies to activate their tech stacks, CDPs or create digital audiences in an advanced way.  Equifax helps partners tackle this with our IXI Data network, through which we're able to take $28 trillion dollars of US personal assets and model it down to create unique products like Spending Power, Affluence Index, and our Proprietary Economic Cohort segments. If you'd like to know more, DM me here and or let's make plans to connect at NADA. #affordability #marketing #datainsights #nada #automotiveindustry

In 2024, a new, cookie-less era has begun for marketers. Strategies everywhere are changing, because the way we connect with our audience is changing. First-party data has become more important than ever in marketing today, and marketers everywhere are rushing to come up with new strategies that don't include third-party cookies. We know, it's different -- but it IS doable! That's why we filmed our recent intent data webinar. It's packed with insights and strategies to help you tailor your approach with the data you need! In 2024, it is absolutely time to start learning all about first-party data, intent data, and identity resolution. This is how marketers will connect with their audience in a cookieless era! Watch the full video here: https://lnkd.in/dhrr8g9e #b2bmarketingstrategy #datainsights #dataquality #intentdata #marketingdata #maximizeroi #datastrategy #machintel #cookielessfuture #cookieless #thirdparty

💡Time for your tip of the month! Mastering first-party data can be your secret to learning more about your audience and beating your competition. Take a look at what our Senior Vice President, Sara Lennon, has to say about the importance of collecting first-party data. If you’re curious about how you can leverage first-party for your success, read our #blog post: https://lnkd.in/ghHUBF2v. #AdvertisingAgency #DigitalMarketing #Digital