Alliant - The Audience Company’s Post

🏆 Engage your audience through live event advertising on linear TV! Linear TV's low latency means your message reaches a large, engaged audience in real-time. ▶️ https://buff.ly/42uTQNd #ctvadvertising #lineartv #lineartvadvertising #digitalmarketing #programmaticadvertising

Did you know that the typical American spends more than three hours each day to watching TV? 📺 That's a vast audience ripe for advertisers to connect with! Let us guide you on creating compelling campaigns that leave a lasting impact! 📈✨ #TVAds #MarketingStrategy #MediaCulture

Creating the perfect TV ad is no simple task, but with the right elements in place, brands can make an impression on their audience. Read this article and get essential tips on where to start. #tvmarketing #SME #DigitalMedia https://lnkd.in/eRJVpsxa

🌟 Local Celebrities in TV Ads: A Global Perspective 📺 Leveraging local celebrities can make TV ads more relatable and impactful. This ClickInsights blog explores case studies from around the world, showing how brands successfully use local stars to engage audiences and build trust. Discover the power of local influence in advertising! 🔗 https://lnkd.in/g7MqDSkN #TVAdvertising #CelebrityEndorsements #LocalMarketing #BrandStrategy #ClickInsights #AdvertisingTrends

Creating the perfect TV ad is no simple task, but with the right elements in place, brands can make an impression on their audience. Read this article and get essential tips on where to start. #tvmarketing #SME #DigitalMedia https://lnkd.in/eRJVpsxa

What a game! What was your favorite commercial? Did you know that 🏈 Super Bowl LVIII officially reached the largest average TV audience? At Nielsen we are proud to capture the full breadth of audience engagement for TV’s biggest moments, empowering media buyers to know where, how, and what their audiences are watching. Read the full note. https://bit.ly/3SGDJaK  

What happens when you cut funding from a TV ad and rather invest in a vertical entertainment led short-form video approach? You get customers for life. Emilie Jirsch, CMO at Dabble, joined us on our first ever #MarketingForTheNow in APAC to share how her team prioritized meeting the audience, Gen Z, where they were already at: in social media. Want to watch the full episode? Head to our YouTube channel through the link in the comments. #brandmarketing #attention #relevance #socialfirst VaynerMedia APAC

By 2025, social media users will outnumber linear TV viewers in the US for the first time ever. It's no longer a debate—social media is the place to be for businesses looking to connect with their audience. But what does this shift really mean for us? Here are a few insights:  🔎 Attention: People are spending more time on their favourite social platforms (emmm... even when watching TV!) This is a golden opportunity for brands to engage with them where they actually are.  👨👩👧👦 Audience fragmentation: Reaching mass audiences is becoming harder and harder with people moving away from mass viewing on linear TV to fragmented viewership on a range of channels, including social and connected TV!  💡 Pro tip: Invest in understanding your audience's preferences on social media and their preferred channels. What content do they want to engage with and how can you stand out from your competition? How are you shifting your marketing efforts in this social-first world? Sources: https://lnkd.in/dXVBEJtn https://lnkd.in/dsn3GiJ3 https://lnkd.in/dqnWsdU6 #SocialMedia #MediaTrends #WithPassion

Creating a great TV ad is no simple task, but with the correct elements in place, brands can make an impression on their audience. Read this blog and get essential tips on where to begin. #tvadproduction #smallbusiness #videoandweb https://lnkd.in/eRJVpsxa

My conversation with Rick Howe has posted today. We talk about viewers' usage of FAST channels, and their reaction to advertising in video streaming. Check it out! :-)