Our London Partnerships team secured two partnerships in support of Columbia Pictures and Alcon Entertainment’s The Garfield Movie! The first was Drops, a language learning app, where we launched a new in-app feature that was Garfield themed. The in-app content was picked as a featured event on the US App Store, giving some fantastic additional exposure to the program. The second was Furbo, the leading pet camera brand, where we worked with influencer Penny the Ginger Cat on a collab, her video was used as the main asset for their paid social campaign. #GarfieldMovie #LanguageDrops #Furbo Sony Pictures Entertainment Drops - a Kahoot! company Tomofun | Furbo Pet Camera
Allied Global Marketing’s Post
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Head of Brand Marketing | The First Full Service Snapchat Marketing Agency To Prioritize Brands & Creators on Snapchat
If your paid media strategy only consists of Facebook ads it might be time to rethink... I opened Spotlight today and saw this Princess Polly ad! Let's talk about what they did right: • They found a piece of content that looked native to Spotlight (when I was scrolling I couldn't even tell it was an ad until I saw the disclosure). • Shop Now link allows for a low barrier and easy click through to the website. No link in bio. No extra steps. It's simple. • Targeting - if you know Princess Polly you know it's a very popular brand amongst the 16-25 year old age range which is why they decided to begin marketing on Snapchat. Don't know where to start? HG Media Group can help! #digitalmarketing #marketingagency #snapchat #advertisingagency
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Appreciate the mention and opportunity, Trade School & LBBonline - Little Black Book! This one is a hefty breakdown but hopefully helpful to those navigating what we're all seeing in the creator economy, especially with TikTok's impending ban. Would love to hear your thoughts as well!
Check out our latest thought leadership article from our Director of Influencer Marketing Strategy, Nicole Taic! In the piece, she shares insightful perspectives on preparing for a post-TikTok world and strategies brands can consider to stay ahead of the curve. https://lnkd.in/eAmsX9h5
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Are you still unsure about what the latest Royal Decree affecting influencers is all about? Diego Ramos and I explain it in this article 👀👇🏼 Stay tuned for all the details #influencers
On 7 December, the Ministry of Economy and Digital Transformation in Spain released a Draft Royal Decree outlining the requirements for classifying a user as being of "special relevance." These users – commonly known as "high profile" vloggers, influencers or content creators – have, for the first time, been recognized as audiovisual communication service providers for the purposes of compliance with certain obligations regulated in Law 13/2022 of 7 July on Audiovisual Communication. Read our update from Diego Ramos and Nuria López Manuel #influencermarketing #advertising #socialmedia
New Spanish Royal Decree regulating influencers – Spanish government releases first draft (via Passle)
mse.dlapiper.com
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Executive Director, Ad Product Marketing @ The New York Times | Ex Google and Meta (Facebook) | Trained coach
I shared some thoughts with Digiday on the rise of short form video and how advertisers are adapting to the format. You can read about Nationwide 's approach and check out my quote in this article:
In light of the short-form video boom ushered by TikTok, Nationwide is investing in its online video strategy, testing #TikTok competitor #YouTubeShorts and hiring #influencers to help keep up a steady stream of content. “That’s been our big shift [last] year,” said Kristi Daraban, assistant vice president of #socialmedia at the insurer. “[We’re] really honing in on how we can make more video content and have a lot more interactive experiences.” #shortformvideo In this piece by Kimeko McCoy, we speak to Valerio Poce of The New York Times.
How Nationwide is navigating the short-form video boom
digiday.com
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In this piece for Digiday, our executive director of ad product marketing, Valerio Poce, shares his thoughts on the rise of short-form video and how advertisers are adapting to the format. Read more: https://bit.ly/3vxmhxA
In light of the short-form video boom ushered by TikTok, Nationwide is investing in its online video strategy, testing #TikTok competitor #YouTubeShorts and hiring #influencers to help keep up a steady stream of content. “That’s been our big shift [last] year,” said Kristi Daraban, assistant vice president of #socialmedia at the insurer. “[We’re] really honing in on how we can make more video content and have a lot more interactive experiences.” #shortformvideo In this piece by Kimeko McCoy, we speak to Valerio Poce of The New York Times.
How Nationwide is navigating the short-form video boom
digiday.com
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Check out our latest thought leadership article from our Director of Influencer Marketing Strategy, Nicole Taic! In the piece, she shares insightful perspectives on preparing for a post-TikTok world and strategies brands can consider to stay ahead of the curve. https://lnkd.in/eAmsX9h5
Preparing for a Post-TikTok World | LBBOnline
lbbonline.com
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According to Sprout Social, TikTok is the fastest-growing platform, with a 100% user growth rate between 2020 and 2022. TikTok has become a valuable platform for marketers, so if you aren’t leveraging its audience both organically and through paid advertising, consider adding it to your marketing plan! #Advertising #TikTok #SocialMedia #Marketing
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If you work in influencer marketing, this pertains to you. Agency, brand, managers. Asking for a friend - are usage licenses limited to the platforms that you post on? For example: Brand utilizes an influencer's post in a TikTok Ad when it was originally posted on YouTube Shorts. The agreed upon, scoped deliverables are: - 1 YouTube Short Video - 30 Days paid media and whitelisting access - Organic usage Is this allowed? Or is the usage only for the platform that the post goes live on. I know what you may be thinking (i have the same POV): there should be more details in the agreement that call this out. HOWEVER, most times this is not even possible to add in (as a talent manager, my redlines for more clarity get shot down all the time agency legal teams). My question is more, do you always define usage as per platform per asset? Shouldn't this be communicated to the creators in the upfront? Am I overthinking this? (idts) Should brands be able to use this content across all paid channels (as long as it's within 30 days? Please tell me I'm wrong, share your thoughts, what am i missing? Or i'll accept positive feedback as well :) Have a lovely day #usagerights #Licensing #content #paidmedia #whitelisting
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I’ll teach you what to say in spots like this. Go Viral on TikTok (and everywhere else). Values-Led Marketing. Member of THE BOARD.
"The best ad campaigns come from a true understanding of the buying audience. What are they experiencing? What do they care about? That’s why authentic user-generated content is so successful. TikTok Shop has taken it a step further." Watch this 8-second ad with me and tell me what you think https://lnkd.in/exA_JDVr
1 example of why TikTok Shop is so successful — Sara McCord Communications
saramccord.com
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Exploring the dynamic world of YouTube in Russia reveals a rich tapestry of content and advertising possibilities. From the viral impact of Shorts to the storytelling prowess of vlogs, the platform serves as a vibrant arena for bloggers to engage with an audience exceeding 95,000 monthly users. How are brands navigating this digital landscape? How do authors create promotional content that resonates and drives engagement? Let's uncover the effective ad formats that are captivating Russian audiences and setting new benchmarks for digital storytelling. https://goo.su/HM4scP #InfluencerlMarketing #YouTubeRussia #BrandStrategy
Key Influencer YouTube Formats for Maximum Reach in Russia
russia-promo.com
