Allied Global Marketing’s Post

Theatergoers have long known of the magazine Playbill. But President and CEO Philip Birsh is growing the company well beyond #Broadway. #theceomagazine #inspiringthebusinessworld #luxury #business #lifestyle #executiveprofiles #executiveinterview #businessleaders #inspiringleadership #thoughtleadership

A good performance is the result of good rehearsals and good rehearsals are the process in which we realise the scope and try to improve step by step. . . #amalasprogrammefortheatre #amalarai #amalaraispeaks #apt #rehearse #practice #performingarts #performer #performance #theatreclass #show #drama #dramastudent

🎭 Here are five tips on how to become a Broadway producer from Suffs producer Morgan Steward, FCLC ’19! 🔗: https://lnkd.in/e3iJFYuz

Every Broadway marketer wants to know: What motivators turn theatre appreciators into ticket buyers? In partnership with Broadway Direct, Situation surveyed hundreds of theatergoers on how, when, and why they come to the theater. Check out a few of our key takeaways here!

Be audacious. Be bold. Belive you will make it. You can make it. You never know what you could become. Your first top 40 charting record opportunity might be near. You might be able to land your dream job. The people sitting in c-suites, winning Oscar's and Grammies were once like us with a big dream but made it. Does it come with hard work, dedication and sacrifices? Absolutely. Nevertheless, I'd rather that than staying complacent on my aspirations. Do what you can the best way you can #musicians #musicbusiness #musicmarketing #filmmaking #contentcreator

Just posted on DCTA, my review of the outstanding Broadway revival of DOUBT:

We have been fortunate and honored to exclusively represent twenty years of Wicked! From its premiere on Broadway in 2003, Wicked has been a true game-changer, defying expectations and breaking records. It has become one of the longest-running shows on Broadway, enchanting theatergoers now entering its third decade on Broadway. The production has multiple road tours and has graced stages around the world. What sets Wicked apart is its ability to bring a fresh perspective to a beloved story, exploring the untold tale of the witches of Oz. With its thought-provoking themes inclusion, and most importantly, friendship, identity, and the power of standing up for what is right, Wicked has resonated with audiences of all ages and themes that resonate today. It is truly a multi-generational show! Beyond its artistic brilliance, Wicked has also achieved remarkable commercial success. It has garnered numerous awards, including multiple Tony Awards, and has grossed over $1 billion on Broadway alone. This incredible achievement not only highlights the show's popularity but also demonstrates the enduring power of storytelling and the immense appetite for quality entertainment experiences. As one of the main drivers for Broadway touring post-Covid, when Wicked comes to town, the hotels, restaurants, and overall tourism see spikes. With downtowns struggling to bring workers back to offices - Wicked is still a big driver for lighting up those downtowns. The economic impact is immeasurable. As professionals in the entertainment industry, it reminds us of the transformative potential of creativity, the importance of pushing boundaries, and the rewards that come with taking risks. The team behind the show is of the highest caliber, thanks to Marc Platt, David Stone and Universal Studios (Jimmy Horowitz and Chris Herzberger)and our friends at 321 (Nina & Marcia) - the production today still feels like it did twenty years ago. It is such a privilege to be a small part of the extended Wicked family. May it continue to inspire and captivate audiences for decades to come! Happy 20 Wicked! #Wicked #Broadway #Theater #SuccessStory #EntertainmentIndustry #Creativity #roadtours

Marian Lee Per the Culture memo, Netflix prioritizes strong internal culture, which is admirable; but as you are demonstrating with the “Netflix House” experiential strategy, Culture isn’t only relevant internally. Here’s a thought piece I authored on how Netflix can strengthen audience engagement beyond content consumption, leveraging Netflix’s cultural influence and integrating a Social-oriented strategy. https://lnkd.in/e68TwhxR Spencer Neumann Marc Randolph Reed Hastings Greg Peters Ted Sarandos

Post-pandemic, the Broadway industry is still rebounding from its effects, with producers looking for avenues to broaden their investor base. For those considering investing, read this article authored by Stefan Schick, co-chair of Loeb & Loeb’s Theater & Live Entertainment practice, to understand the basics of investing on Broadway — from key questions to ask, to its financial and nonfinancial benefits outlined in the link below. #theater #broadway #entertainment #investing #highnetworthindividuals

Here’s my review of Broadway in Tucson’s “Hairspray.”