This was an impactful hour with many take-aways. The one I keep returning to in my mind is the need for Marketing to partner with Sales and Product. When we are part of the conversation from the beginning, we can help build frameworks/campaigns/data structures that payoff in the long run!
Diving deep into exploring contemporary Marketing ROI and the true power of making and encouraging more data-driven decisions and strategies. Join me for this exclusive American Marketing Association members series event today. In conversation : Prof. dr. Koen Pauwels Professor of Marketing, Northeastern University zeynep aksehirli Associate Professor of Management and Organizational Development, Northeastern University Ellie Ahmadi Marketing Leader Lynn Teo Chief Marketing Officer, Northwestern Mutual Looking to become an AMA member? we’d love to have you join the community.❤️ Click here: https://lnkd.in/e22t4Hv