Sit down with our SVP of Strategy David Randolph to learn more about our new strategy practice and the ways it will guide the future of our #clientservice. Read the Q&A: https://lnkd.in/eQMUhBuA
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One of my favorite things about writing for the Association for Accounting Marketing (AAM)'s Growth Strategy publication is connecting with and interviewing super talented people. In the most recent publication, I had the pleasure of co-writing the article with Heather Tice and spending time with Timothy Keith, Suzanne R. and Danny Estrada to get their insights on the importance of account-based marketing for nurturing client relationships and driving long-term growth, and how to leverage technology to support these efforts. Read the article here! https://lnkd.in/grfUmXMx #AAM, #accountingmarketing
Focus Article- Heather Tice and Stacy Dreher - Issuu
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If you promise something and deliver on it, you create trust and the expectation that you can deliver on the next promise. Read more: https://hubs.li/Q02GxMkD0 Post written by Ellie Victor, Forbes Councils Member.
Council Post: The Inner Game Of Marketing: Aligning Your Brand Promise With Delivery
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Do you have a client-centric approach? What would it take for your firm to implement one? Sometimes, improving means changing the way you approach things and taking a different direction. #Clients #Improvements #Structure
So... How was it for you? | The BD Consultancy
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Content Strategist | Copywriter | Sensei | I Engage Your Audience with Powerful Copywriting and Storytelling Mastery To Boost Your Brand’s Voice, Growth and Impact.
🔐💼 Want to land Fortune 500 clients as a consultant? Learn the secrets to success and unlock endless opportunities for your consultancy. 💪🌟 Discover the proven strategies and storytelling techniques that will captivate big brands and transform them into loyal customers. 📈✨ Crack the code to securing top-tier clients and take your consultancy to new heights! 💼🚀 Read our latest blog article: #ConsultingStrategies #ClientAcquisition #Fortune500Clients #SuccessTips
How to Attract Big Brand Clients as a Consultant
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Human connection drives business forward. Our Managing Partner, Dan Bowling, explains the value of meeting stakeholders face-to-face in this article featured on Fast Company. Read now: https://bit.ly/46QN6LS #fastcompanyexecutiveboard #fastcompany #businesstips
17 steps to align biz marketing strategies with company core values
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CEO|Founder|Strategist. Helping companies who do good in the world boost their businesses through collaborative marketing and branding.
Businesses are evolving at breakneck speed and as an agency, we need to keep up. One way we do it is by helping business use their past successes to position themselves as visionaries going forward. This article has lots of other great ideas from my peers.
Council Post: Why Agencies Need To Understand How Their Clients Have Evolved
forbes.com
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EMBA | PwC Malta | Business Development | Sales and Marketing | Brand Ambassador | DEI Advocate | Salesforce Trailblazer | Change is the only constant in life
How do you know if your content strategy is working? Read more on this Short Read. "Simply generating content for the sake of maintaining an online presence is not enough. [...] it is imperative to craft a content strategy that stands out in the crowd." https://lnkd.in/dQqaN7ex #pwc #pwcmalta #marketing #advertising #contentstrategy
Establishing yourself as a thought leader in today’s business landscape
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Great webinar on a topic that agencies need to understand!
If you're like most agency leaders, you're at a crossroads: evolve your agency model to drive growth or accept the status quo, selling time. You see the competitive landscape, commoditization, declining fees, the relentless advance of AI, and the obsolescence of the billable hour. You know your capacity to adapt is limited by your firm's underlying labor-based business model where: • Sales conversations focus on hours, but clients expect more for the dollar. ↳ So, teams make concessions, which diminish margins. ↳ The firm loses the ability to offer competitive salaries to hire experienced talent. ↳ Staff experience burnout from work new hires should be doing. ↳ Creativity and innovation suffer. How can you grow when your business model is working against you? The cycle continues. You know something needs to change but don’t know the right path. You learn about different revenue model concepts, but you’re searching for someone to provide an actionable, proven framework and hands-on support to help you make those concepts real. Time goes by. A pressing worry: "We’re lagging when we should be leading this change for the industry.” Here’s your path forward: shifting from time-based services to productized value. Productizing your firm's value means packaging its intellectual capital as repeatable solutions to high-value problems your firm is uniquely qualified to solve. I advocate for this model because it offers strategic and operational benefits that align with what clients want from agencies. Here’s my actionable framework: 1) A sharpened positioning based on your core strengths to differentiate your firm and maximize your pricing power 2) A solution/market-fit strategy as your platform for designing repeatable high-value/high-margin offerings and sticky client relationships 3) A go-to-market strategy that quickly transforms your internal structure and operations for repeatable success The result: ↳ You’ll get paid for the value of your intellectual capital so you can scale your revenue without hiring new staff. ↳ You’ll simplify operations. ↳ And you’ll gain the margins to invest back into your agency and talent. If you’re done accepting the status quo and ready to lead the industry, sign up for my May 30th webinar: "Transitioning from Time-Based Revenue by Productizing Your Firm's Value." Register here: https://lnkd.in/eUwWAWF3
Transitioning From Time-based Revenue: Productizing your agency’s value
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Content Marketing Maestro & Budget-Savvy Scout: I craft words that wow & find deals that save, fueling your brand's success.
Cringey Marketing or a Sign of Expertise? Lately, I've noticed a trend among some agencies – self-promo videos where founders boast about turning clients away, essentially saying, "You're lucky if we choose to work with you." Honestly, this approach rubs me the wrong way. It feels disrespectful, even arrogant. Sure, it might be a short-term attention grab, but I doubt it builds long-term trust. My perspective: Clients are partners, not supplicants. Successful relationships are built on mutual respect and understanding each other's needs. Dismissing potential clients with faux-exclusivity strikes me as a recipe for poor communication and ultimately, unsustainable business practices. What are YOUR thoughts? Have you seen this trend? Does it resonate, or does it make you run the other way? Let's discuss in the comments 👇 #marketing #branding #clientrelationships #respectmatters #partnerships
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“As a trained accountant I was a little derisory about marketing – viewed it as an expenditure and questioned the returns – I was fixated on the ROI. What’s this guff about brand, promotion, consistent communication…. What we learned is that it takes time for the marketing and brand to build – increment by increment – but then it comes to fruition and really pays off.” A deep pause and then a moment’s silence. “Can I quote you on that?” “Of course you can!” #marketing #marketingstrategy #brand #persuasivecommunication
Confessions of a client | delivering Results
deliveringresults.com.au
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