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Streaming now accounts for 38.5% of viewing! Impressive, right? Here are some interesting observations on the streaming industry: - Did you know that Tubi is almost equal to Disney+ in terms of viewership? - Surprisingly, YouTube has more viewers than Netflix! - Prime Video lags behind Hulu in viewership. - MAX exceeds Paramount+ (really?) - With these insights, can you see a giant opportunity for a new streaming platform? The streaming industry is constantly evolving, and these observations show just how competitive it can be. Which platform do you prefer? Let me know in the comments below! (Link to article in comments.)

Streaming now accounts for 38.5% of viewing! Impressive, right? Here are some interesting observations on the streaming industry: - Did you know that Tubi is almost equal to Disney+ in terms of viewership? - Surprisingly, YouTube has more viewers than Netflix! - Prime Video lags behind Hulu in viewership. - MAX exceeds Paramount+ (really?) - With these insights, can you see a giant opportunity for a new streaming platform? The streaming industry is constantly evolving, and these observations show just how competitive it can be. Which platform do you prefer? Let me know in the comments below!

FAST (free ad-supported streaming television) offers a lean-back streaming experience for viewers. It’s a streaming experience which typically hosts a much more familiar interface — and has an increasingly more prominent place on consumers’ TV screens. Here are three reasons why viewers are flocking to FAST: 📺 Love for the linear-like experience: FAST often features a traditional TV guide of channels, times, and program schedules. 💸 Reallocating their resources: Consumers are reassessing their spending habits because cord cutting and aggregating subscriptions to streaming services has resulted in little to no savings. 💡 Discovery of niche content: FAST offers viewers programming that’s suited for their interests in customizable categories and channels. Viewers scroll through channels to discover “what’s on,” rather than “what can I find that I might want to watch.” Learn more from Effectv 👇 #EffectvEmp #FAST #ott #ctv #digitalvideo #localadvertising #effectvinsights

EthOS Hot Takes: Streaming Service Showdown! In our Hot Takes Series we use EthOS's video survey tool to ask real consumers their opinions on today's hottest topics. In this video, we posed a fun yet challenging question: "You're stuck on a desert island, and you have a TV that can access only one streaming service. Which one do you choose and why?" Watch as consumers share their top streaming service picks and explain their choices. Will it be Netflix, Hulu, Disney+, or another contender? Tune in to find out!

Welcome to EthOS Hot Takes! In this series, we leverage EthOS's video survey tool to gather real consumer opinions on today's trending topics. In this episode, we asked a fun yet challenging question: "You're stranded on a desert island with a TV that can access only one streaming service. Which one do you choose and why?" Watch as consumers reveal their top streaming service picks and explain their reasons. Will it be Netflix, Hulu, Disney+, or another favorite? Tune in below to find out! #EthOSapp #VideoSurveys #HotTakes #StreamingService #ConsumerInsights #DesertIsland #HumanInsights

Interesting analysis from Parrot Analytics that examines the content catalogs of various streaming networks during Q1 2024. Some incredibly popular TV shows like The Office, Friends and Grey's Anatomy help streaming platforms attract and retain subscribers. But is it a solid long-term strategy. The chart below shows that during Q1 2024, over half of the Netflix catalog was its own original content. While they still license originally released, legacy content, they are clearly betting on their own original content. #streaming #streamingvideo #netflix #contentcatalog #TVshows #television #lineartv #streamingcontent #paramountplus #appletvplus #max #hulu #disney #originalcontent #primevideo #peacock

FAST (free ad-supported streaming television) offers a lean-back streaming experience for viewers. It’s a streaming experience which typically hosts a much more familiar interface — and has an increasingly more prominent place on consumers’ TV screens. Here are three reasons why viewers are flocking to FAST: 📺 Love for the linear-like experience: FAST often features a traditional TV guide of channels, times, and program schedules. 💸 Reallocating their resources: Consumers are reassessing their spending habits because cord cutting and aggregating subscriptions to streaming services has resulted in little to no savings. 💡 Discovery of niche content: FAST offers viewers programming that’s suited for their interests in customizable categories and channels. Viewers scroll through channels to discover “what’s on,” rather than “what can I find that I might want to watch.” Learn more from Effectv 👇 #EffectvEmp

FAST (free ad-supported streaming television) offers a lean-back streaming experience for viewers. It’s a streaming experience which typically hosts a much more familiar interface — and has an increasingly more prominent place on consumers’ TV screens. Here are three reasons why viewers are flocking to FAST: 📺 Love for the linear-like experience: FAST often features a traditional TV guide of channels, times, and program schedules. 💸 Reallocating their resources: Consumers are reassessing their spending habits because cord cutting and aggregating subscriptions to streaming services has resulted in little to no savings. 💡 Discovery of niche content: FAST offers viewers programming that’s suited for their interests in customizable categories and channels. Viewers scroll through channels to discover “what’s on,” rather than “what can I find that I might want to watch.” Learn more from Effectv 👇 #EffectvEmp

FAST (free ad-supported streaming television) offers a lean-back streaming experience for viewers. It’s a streaming experience which typically hosts a much more familiar interface — and has an increasingly more prominent place on consumers’ TV screens. Here are three reasons why viewers are flocking to FAST: 📺 Love for the linear-like experience: FAST often features a traditional TV guide of channels, times, and program schedules. 💸 Reallocating their resources: Consumers are reassessing their spending habits because cord cutting and aggregating subscriptions to streaming services has resulted in little to no savings. 💡 Discovery of niche content: FAST offers viewers programming that’s suited for their interests in customizable categories and channels. Viewers scroll through channels to discover “what’s on,” rather than “what can I find that I might want to watch.” Learn more from Effectv 👇 #EffectvEmp

According to FTI Delta's survey among U.S. consumers, streaming bundle preferences reveal a compelling story: Netflix and Prime Video stand out as essential anchors for a successful streaming bundle, leading the pack with their extensive reach and popularity. Close on their heels are Hulu, Paramount+ and Max, which add essential variety and depth to the streaming ecosystem. Dive into the full implications and opportunities of these findings: 🔗https://lnkd.in/dRsjYf9Q Key experts: Phil Schuman, Daniel Punt, Francesco Di Ianni, Antonio Guastafierro, Justin Eisenband, Samantha Friedman, Shane Rahmani, Sebastian Blum #streaming #streamingbundle #netflix #primevideo