Ally A.’s Post

Survey Reveals Memorial Day Spending Trends  Nearly three in five U.S. consumers (57%) plan to celebrate Memorial Day weekend, with 95% making purchases, primarily food and alcohol. According to a recent survey of over 5,500 consumers: 🔹 44% plan to purchase alcoholic beverages  🔹 Popular activities include family gatherings (57%), barbecues (52%), and home cooking (29%)  🔹 Spending is expected to rise slightly, with 23% planning to spend more than last year  🔹 Beer remains the top alcoholic choice, with 76% of purchasers favoring it  🔹 Grocery stores are the preferred shopping locations for 65% of consumers What is your brand doing to boost sales on Memorial Day weekend? #MemorialDay #CraftSpirits #Marketing #CelebrateResponsibly #MemorialDay2024 #CraftSpiritsMarketing

Hosting a Friendsgiving or the traditional meal for Thanksgiving is no easy feat! To show their appreciation, consumers plan to purchase food/beverage or liquor/wine gifts for their hosts. 🎁 🥂 Learn more about the purchasing trends and behaviors fueling the upcoming holiday: https://bit.ly/4fDDMxS #CompleteFoodAndBeverage #MarketResearch #ThanksgivingInsights #HolidaySales

"Seasonal promotions are a fantastic way to reach more customers and boost engagement! 🎃🍁 From festive flavours to limited-time offers, learn how to make the most of seasonal cake promotions in my latest blog post!" #SeasonalMarketing #CustomerEngagement #BakeryBusiness #ComfortCrumbsCakes

Tip #1: Get organized. Finalize your plans—including gatherings, shopping days, family pictures and baking days—and put them on the calendar. If you haven't already, get started on compiling wish lists and shopping lists. #reduceholidaystress

𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗣𝗿𝗶𝗰𝗲 𝗕𝗮𝘁𝘁𝗹𝗲𝘀 - 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗢𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗠𝗲𝗮𝗹 𝗗𝗲𝗮𝗹𝘀 𝗳𝗼𝗿 $5 𝗼𝗿 𝗟𝗲𝘀𝘀 𝗣𝗲𝗿 𝗣𝗲𝗿𝘀𝗼𝗻 𝗞𝗲𝘆 𝗣𝗼𝗶𝗻𝘁𝘀: • Meijer offers Thanksgiving meals for four to six people for around $37, with frozen turkeys priced at $0.49/lb or less. • Lidl US provides a meal for 10 people at $4.50 per person, including turkey, stuffing, rolls, and more. • ALDI USA touts its cheapest Thanksgiving basket in five years at under $47 for a meal for 10, featuring a Butterball turkey and multiple sides. • Tops Markets introduces a “Free Thanksgiving” promotion, allowing customers to redeem a $10 coupon for turkey or other dinner items, reducing the meal cost to $21.80. • Grocery Outlet offers a 14-16 lb. Jennie-O turkey for $3.99 when shoppers spend $35. • Hy-Vee, Inc. adds a gluten-free Thanksgiving package at $50, alongside meals starting at $30 for six people. • Circana research shows Thanksgiving as the second largest food holiday, with 34% of consumers expecting to pay more but buying the same amount this year. 𝗪𝗵𝗮𝘁 𝗶𝘁 𝗠𝗲𝗮𝗻𝘀: ✅ Retailers are competing fiercely on Thanksgiving prices, signaling their commitment to affordability during inflationary times. ✅ Promotions like Meijer’s low-cost meals and Tops’ coupon initiative aim to attract cost-conscious shoppers while fostering brand loyalty. ✅ ALDI and Lidl continue to solidify their positions in value offerings with competitive price points and robust meal options. ✅ Specialty options like Hy-Vee’s gluten-free meal reflect evolving consumer needs, ensuring inclusivity in holiday celebrations. ✅ Inflation’s lingering effects on consumer behavior underline the importance of these value-driven campaigns in retaining shopper trust. Progressive Grocer | https://lnkd.in/gEEFDV8Z #retail #supermarkets #Thanksgiving #holidaymeals #inflation #groceryshopping

Gobble, gobble! 🦃 🍽️ 🍷Path to Purchase Institute recently highlighted our infographic that surveyed shoppers on how they’re preparing for Thanksgiving – from how many people they’re feeding to where they shop for their Thanksgiving essentials. Did you know that 21% of shoppers say quality is the most important factor when purchasing items for Thanksgiving? For the full insights, check out the article! #thanksgiving #shopperinsights #commercemarketing #shoppermarketing #cpg #cpgs #retailmarketing #retail #shoppers #shoppingtrends #infographic #shoppingdata #shoppinghabits #shopperpreferences

From fall festivities to year-end celebrations, October, November, and December are prime time for brand awareness!🍂🥂🎉 Here’s a look at why these months are crucial for making lasting impressions. 🎉 Holiday Season: These months are filled with celebrations, from Halloween and Thanksgiving to Christmas and New Year's Eve. People are more likely to impulse purchase for parties and gatherings, making it a prime time for tastings to introduce them to new brands or products. 🎉 Seasonal & Festive Appeal: Many brands release special, limited-edition flavors or products during the holiday season. Promotional tastings help consumers discover these unique offerings, tapping into the festive spirit. 🎉 Increased Consumer Spending: During the holiday months, consumers typically have a higher disposable income due to bonuses, gifts, and holiday shopping. This makes them more willing to explore new products, especially after a positive tasting experience. 🎉 Gift-Giving: Alcohol is a popular gift during the holiday season. Tastings can encourage consumers to buy bottles of liquor, wine, or specialty spirits as presents, leading to an increase in sales for adult beverage brands.

The art of gifting during the festive season goes beyond just the bottle. Research shows that consumers are 3x more likely to choose gift packs with premium accessories and convenient packaging options over standard bottles. What drives your purchase decision when selecting beverage gift sets? Share your thoughts and let's explore what makes the perfect festive offering. #BeverageIndustry #GiftPacks #RetailStrategy #ConsumerBehavior

With grocery prices still high, how are Thanksgiving traditions staying strong this year? Circana's latest report reveals that nearly 80% of Thanksgiving meals are homemade, while the AFBF survey offers surprising news on holiday dinner costs. 🍂🦃 Are you planning ahead or waiting for last-minute deals? https://lnkd.in/exmdc_n9 #Thanksgiving2024 #HolidayTraditions #ConsumerInsights #GroceryTrends

Is your promotion strategy ready for the Independence Day rush? 🎆 Last year, US shoppers spent a staggering $15.8 Billion shopping for July 4th, focusing on food, beverages and seasonal items 🛒 Learn how to implement a promotional strategy that captures a bigger slice of this festive spending spree, and optimize your promotions to align with the 4th of July shoppers' needs and meet their expectations 🚀 Make the most out of this occasion with personalized promotions that convert 🎯 #Retailinnovation #4thofJuly #RetailPromotions #PromoAI #Promotionoptimization