CEO @ GEAUX Experiential | Engineering Experiences for Brands You Love | Mom of 4 | Sales Stickler for "Earn the Right to Advance" | Champion for #MoxieSquad Founders Building Businesses Boldly
Which came first: Entertainment or Engagement? Here's the formula powerhouse brands like Dude Perfect, Magnolia and The Walt Disney Company have all DOMINATED... 🥇 Entertain your audience 🥈 Merchandise your brand in iterations that bring said entertainment into the audience's everyday life (ideally available at a huge retailer) 🥉 Experiential-itize both of those elements for the audience to visit, attend and physically interact with a version of your brand that makes it tangible for them to feel as though they've been an intimate part of it Dude Perfect: Trick Shot Videos --> Trick Shot Games at Walmart --> Cruises, live shows and MASSIVE sponsorships Joanna Gaines/Magnolia: Fixer Upper --> Magnolia Home Products at Target --> Magnolia in Waco, TX, successfully hooking every interior designer on the importance of shiplap Disney...I reeeeaaallllly don't need to spell this one out. So, it begs the question...does entertainment trump engagement? Or at least beget it? If your content/brand proves to be more initially entertaining than beneficial, you capture the audience attention (re: engagement) that makes way for the benefit to result in sales. Selling the benefit cold may be harder. Not impossible, but not as much fun for the audience. Just like I tell my kids, it's not WHAT you say, but HOW you say it that matters. (And I'm painfully aware that this post was NOT entertaining, BTW.) #branding #engagement #entertainment #socialmedia #bebold
