Discover effective strategies and uncover key insights on how to boost your revenue in the streaming industry. Learn how to collaborate with programmatic demand partners, scale monetization, and drive ad format innovations. Your journey towards amplifying streaming revenue! 🚀 Learn more here: https://lnkd.in/gbyamJDb
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Vikrant Mathur, co-founder of Future Today, shares insights on why free, ad-supported platforms like Fawesome and HappyKids are flourishing as streaming costs rise. Read more about the future of streaming below! #streaming #ctv #media
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Xumo and PubMatic team up to offer programmatic access to Xumo’s premium inventory, delivering targeted, data-driven insights for advertisers in the fast-growing CTV space. Read the Latest full News - https://lnkd.in/dRx4gSt4 #MarTech #MarTechedge #CTVAdvertising #ProgrammaticAdvertising #Xumo #PubMatic #DigitalAdvertising #SPO #ConnectedTV #Streaming #ProgrammaticCTV #AdvertisingInnovation #BrandAwareness #MediaOptimization #AdTech #SupplyChain #AudienceTargeting
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Consumers want flexible streaming options including the ability to subscribe only to content they want to watch. That's why we're launching standalone subscription services on Fubo - no base channel plan necessary. Now, consumers can enjoy an array of flexible content packages, from skinny to fat, at different price points, all within the Fubo ecosystem. This is what streaming should be. https://lnkd.in/deR_sTAc
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Streaming providers are grappling with challenges like rising costs and shifting consumer behaviors. In this Q&A, Geir R. Skaaden of Xperi Inc. shares his insights on how bundling, ad-supported models and better user experiences can shape the future of streaming. Read more: https://nca.st/0xzod #StreamingMedia #BroadcastTechnology #AdSupportedStreaming #ContentDiscovery #UserExperience #Broadcasting #StreamingTrends #MediaIndustry #TiVo #OTT #FASTChannels #Streaming #MediaDistribution
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CES 2025 is the place where streaming TV publishers 🎥 and video currency vendors 💰 collide to showcase new ad products 🚀 and battle for advertiser dollars 💸. With Disney, NBCUniversal, and Roku leading the charge, it’s clear: the streaming wars are heating up 🔥. Measurement remains a key focus, with VideoAmp, Comscore, and iSpot all vying to replace Nielsen 📊. Will CES be the tipping point for streaming and measurement innovation in 2025? Read more here: https://lnkd.in/e99m4Atd
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Head of Political Demand at Magnite | Frm Head of Political at Microsoft Advertising's Xandr | AdTech Expert | 2019 Campaigns & Elections Technology Leader of the Year
Important and cool announcement, worth the 3 min read! Dive into some of the ways Magnite helps Roku establish a more direct path to advertisers and empowers them with audience and identity solutions fit for streaming. Leadership in the supply space is a lot more than just being pipes!
Excited to continue and enhance our partnership with Roku to power the programmatic enablement of their Roku Exchange! Read more here in Adexchanger: https://lnkd.in/giaaaa5a Since our partnership began in 2017, we have built an advanced integration and solution enabling Roku Media to be available across the programmatic ecosystem. Together with their team, we've now further evolved our partner to invest in bringing more advertisers into programmatic TV streaming with Magnite's demand facilitation efforts. You can read more here about the evolution of our partnership with their team. Miles Fisher Youssef Ben-Youssef Charles Goodman Adam Royle Louqman Parampath https://lnkd.in/gmMpjXgj
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Partner, Media and Entertainment at Vivaldi Group | Media Executive | Strategic Partner | Board Member
Warner Bros. Discovery is taking steps to scale up its ad load on Max as part of its strategy to boost streaming profitability. While they’re maintaining a more premium experience with lighter ad interruptions, expect to see more innovative ad formats and growth in their ad-supported tier. As the streaming landscape evolves, finding the right balance between revenue and user experience will be key. #Streaming #AdTech #Max
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What’s next for streaming in 2025? 👉 Ads that are smarter and more interactive 👉 FAST channels on the rise 👉 More seamless, engaging ad breaks 👉 CTV delivering full-funnel results Our team spoke with Ad Age about how each of these trends will play out and what advertisers should know to take advantage of them: https://lnkd.in/gpu_qvuU #Streaming #CTV #AdAge #FASTChannels
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With the rise of streaming, SSPs are becoming essential for publishers to unlock the full potential of programmatic ad buying. Discover how we help publishers scale and monetize their inventory in the surging streaming market here: https://lnkd.in/eWC-gQVU
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Account Executive | Catalyzing Growth in Streaming Media, OTT, & SaaS | Leveraging Expertise in Consultative Selling, Complex Sales, & Account Management to Drive Business Dev and Manage High-Value Accounts
This Adweek article dives into how the biggest players are stacking up as we head into 2025...who’s leading, and who’s lagging? But let’s not forget that scaling a streaming platform isn’t just about great content. It’s also about delivering it seamlessly, and your infrastructure matters! In an industry where experience is everything, optimizing your delivery network could be the key to staying competitive. Curious how Bunny.net can help? Let’s chat. 🐇 #StreamingWars #OTT #VideoDelivery #ContentDelivery
