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Another great example of our PRIZM+ advertising research solution with FUTURE PROOF INSIGHTS | Consumer Neuro in action, show aggregated eye tracking and brain scanning data this time for an advertisement by the LEGO Group: https://lnkd.in/eDdJgHRu

What insights can be gleaned with a Time Series of Neural activity and eyetracking in response to your advertisement? A Time Series of aggregated neural activity and eyetracking, as shown in this video, can provide useful insights into what aspects of your creative are engaging your audience and which are not. This is the Aggregated Neural and Eyetracking activity for the the LEGO Group ad “Play is Your Superpower” , made with agency Droga5 Dublin. This analysis is one of many conducted in partnership with Amárach Research as part of PRIZM+. Learn more by clicking on the link below bit.ly/PRIZM-plus

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