Amárach Research’s Post

One of the key strengths of our PRIZM+ ad testing service with FUTURE PROOF INSIGHTS | Consumer Neuro is that we can benchmark performance by individual metrics, target demographics, and even change over time. https://lnkd.in/epAGDpbq

Dettol, Band-Aid, and Cadbury have been revealed as Australia’s most trusted brands by Reader’s Digest Australia’s annual Australia’s Most Trusted Brands survey. In Australia, we’re notorious for calling items by their brand names (take Band-Aid, Alfoil, Glad Wrap, Panadol, Nurofen and Esky for example), giving those that earn our trust a special place in our daily lives and language. Beyond cementing their catchy slogans and distinctive colours in our minds, these household names have continued to build trust through: - Delivering on promises: consistent performance and quality over time - Staying honest about their operations, sourcing, and business practices: transparency is crucial, especially as the cost of living crisis has consumers being more diligent with their spending - Local appeal: Aussies tend to trust brands that have a strong local presence or connection. Despite some of the brands belonging to other countries, their integration into our local culture has allowed them to stick around and succeed Want to know how we can help you build trust for your brand? Get in touch hello@zephyrpr.com.au 📩 #trustedbrands #australia

"Spurred on by the hype and excitement caused by ‘Gorilla’, Cadbury immediately ordered a follow-up campaign. You'd think that nothing could be simpler, yet despite a similar strategy, the same brief, same agency director, same campaign objective and media budget, the sequel did not meet client expectations at all." Sometimes, even with the same ingredients, the recipe doesn't yield the same delicious results. This section from the book I'm reading over the summer highlights Cadbury's attempt to replicate the success of their iconic 'Gorilla' ad, only to fall short despite using the same creative team and strategy. It’s a stark reminder that in marketing, as in life, there's no guaranteed formula for success. This conundrum reminds me of the famous Harvard business case study on New Coke. Despite extensive market research and a similar strategy to revamp the brand, Coca-Cola's decision to replace its classic formula with New Coke in the 1980s backfired spectacularly. What are your thoughts on replicating success? Have you faced similar challenges in your work? Share your experiences below! #Marketing #BrandManagement #BusinessInsights #ReadingJourney #SummerReads

This sale is a lesson in culture. Ever since Unilever first purchased Ben & Jerry’s ice cream, they’ve struggled to integrate it with their other brands. While hoping to maintain Ben & Jerry’s unique culture after the acquisition, their other companies and lines of business felt B&J received preferential treatment which created issues between employees and management. Their ideologies often clashed too. Political statements have always been a core part of B&J’s brand identity which was not consistent with any of Unilever’s other brands. In the end, marginal ice cream sales growth isn’t worth the risk of damaging Unilever’s other profitable lines of business. #culture #employeeexperience

The poor Firecracker. Every day is a school day. She’s sitting doing some schoolwork and scoffing Ferrero Rocher which a very lovely house guest gave us last weekend. So I say, bite into it carefully … Ferrero places a significant emphasis on R&D to maintain its edge in the competitive confectionery market. As a privately owned family business, it allows itself longer investment payback than its corporate peers. The company invests in R&D to innovate its products, improve quality, create new manufacturing processes that ensures its sweets are yummy and distinctive. … a notable example of Ferrero's investment in R&D and innovation is its patents for the Ferrero Rocher. The chocolate is unique for its multi-layered structure - a whole hazelnut encased in a thin wafer spherical shell filled with hazelnut chocolate, coated in milk chocolate and chopped hazelnuts. The production process and the shell itself are both patented. Those of you that were in the UK in the 90s (I was only just born obvs) will remember the triumph of kitsch that was the 'Ambassador's Party' Ferrero Rocher ad as a glamorous guest declares: “Ah, Monsieur, with these Ferrero Rocher you're really spoiling us”. I’ve just explained to The Firecracker that this is what adverts used to be like: https://lnkd.in/eUvbjJ8N. You see, if you think I can be a Consumer Products and Retail bore at work … just imagine living me with 😂 #FMCG #ConsumerGoods #Retail #RethinkRetail #RethinkRetailTopExpert RETHINK Retail

Everyone is cutting back. Watching the £ & p. If you want people to keep some spare change for your brand, give them something of emotional value. Nothing makes people feel like a story. Pull on their heart strings to pull on their purse strings. #story #brand #narrative #positioning #emotion #cadbury #vccp

I have been asked alot of the simple question, "Why Breaktime Media?". These are two of my Why's: * Create memorable content experiences that are performance-based and drive action. * Provide best-in-industry customer service to our clients. This is an example of both. When Launching new items at retail, Education + Discovery are crucial, but only when they are attached to action/commerce. If you are launching new items in 2024, let's grab 30 mins in the new year and talk through ways to win that launch.

3 years!!! It took Nestle's R&D team 3 years to launch a paper-based compostable Nespresso capsule. This is the strength and the downfall of large CPG brands. The strength is they have massive capital and teams of people to develop whatever products are on their roadmaps. But, the weakness is, it takes them FOREVER to do it. And every big CPG company works the same way. It's going to be 12-18 months at the earliest for any of them to launch a new product. If you've got the next great product idea, get moving!! The sooner you get to MVP status and just go, the sooner you're going to find out if the idea has legs or not. I like stage gates and R&D timelines... to a point. Sometimes you've just gotta get the product out the door and MOVE!

When building a proposition for any innovation that taps into an emerging trend, the unmet needs of your consumers must come first. When developing and launching a ready-to-drink cold-brew range for U.S. consumers, Lavazza trusted our award-winning Qual at Quant scale approach to unlock elevated insights. Find out how we made innovation success predictable for Lavazza's ready-to-drink segment, now growing nearly 39% faster than the overall packaged coffee market. Click the link in the comments below ☕👇 #ConsumerInsights #ProductDevelopment #ColdBrewCoffee #BrandStrategy #FMCG #CPG #Innovation #MarketingStrategy #SuccessStory #UnmetNeeds #NewProductLaunch #CaseStudy #Consultancy

There are measurable forces that define the overarching zeitgeist of consumer decision-making. Learn more: https://lnkd.in/ehjXP8Gu #ConsumerDecisionMaking #Zeitgeist #MarketingTrends #ConsumerBehavior #DigitalMarketing #MarketResearch #TrendsAndInsights #ConsumerInsights #MarketingStrategy #BusinessTrends Nestlé HEINEKEN Beverages Unilever Starbucks