One of the key strengths of our PRIZM+ ad testing service with FUTURE PROOF INSIGHTS | Consumer Neuro is that we can benchmark performance by individual metrics, target demographics, and even change over time.
Which brain processes is your advertisement trying to activate? “Daymaker” by Cadbury (Mondelēz International), made in partnership with The Public House, demonstrates strength in its ability to influence consumer behaviour as shown within the COM-B, despite perhaps not being high performers in terms of Recall or Relevance. For more information on this or any of the other advertisements we’ve explored as part of PRIZM+ with Amárach Research visit bit.ly/PRIZM-plus