The Brady's Family Ham's ad is one of the highest scoring on our COM-B behavioural measure developed with FUTURE PROOF INSIGHTS | Consumer Neuro, highest especially among over 45s and people in Leinster outside Dublin. It shows the power of great advertising to drive behavioural change: https://lnkd.in/egtZ2Wt9
How much attention does your brand, product or other key visual receive? Are your scenes constructed in a way that makes it easy to consume a brand related anchor? This Heatmap of Brady's Family Ham‘s, “It’s Your Only Ham” advertisement, made with creative agency Bloom , showcases a great example of how you can insert your product/brand into the overall construct of the narrative. We have extensive evidence of this approach makes the brand more ‘sticky’ for the viewer If you’d like more details on PRIZM+ visit bit.ly/PRIZM-plus
