New Post: Post Malone & Morgan Wallen’s ‘I Had Some Help’ Becomes Instant Smash, Boosts Both Artists’ Back Catalogs - https://lnkd.in/dUvkqM-K -
Welcome to Billboard Pro‘s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.
This week: Post Malone and Morgan Wallen see their whole catalogs lifted by their massive new collab, Tinashe gets involved with a hilarious TikTok trend around her new hit and an ’80s Johnny Cash single gets an unlikely second life soundtracking a viral pet trend.
‘Help’ Is on the Way: Post Malone & Morgan Wallen Earn Massive Streams Ahead of Hot 100 Debut
Considering how Morgan Wallen dominated the charts in 2023, and how Post Malone has been an in-demand collaborator for music’s biggest superstars in recent months, it should come as no surprise that their new team-up “I Had Some Help” is off to a fast start at streaming. Yet the country duet is exceeding even the loftiest expectations out of the gate — not only challenging for a No. 1 debut on next week’s Hot 100, but also for one of the biggest streaming weeks of 2024, while also lifting up Posty and Wallen’s respective back catalogs.
In its first four days of release (May 10-13), “Help” scored 44.8 million U.S. official audio streams, while also earning 59,000 in digital sales, according to Luminate. We’ll see where the single’s first-week streaming total finishes in a few days, but the number likely won’t be too far off from Taylor Swift and Post Malone’s “Fortnight,” which currently holds the 2024 one-week streaming belt with 76.2 million streams. Meanwhile, “Help” has boosted Post Malone’s streaming catalog outside of the new single by 10% — 34.4 million streams from May 10-13, up from 31.3 million from the previous Friday-to-Monday tracking period — and Wallen’s by a little under 7% (102.6 million streams, up from 96 million streams), as fans click from “Help” to both artists’ past hits on streaming platforms.
And don’t look now, but Wallen may have another hit spinning off from his 2023 blockbuster album, One Thing at a Time: “Cowgirls,” featuring ERNEST, has been steadily climbing in streams over the past six weeks, from 5.6 million streams during the chart week ending Apr. 4 to 9.6 million streams during the week ending May 10, while entering the top 20 on Country Airplay. “Cowgirls” also climbs to a new peak of No. 6 on Hot Country Songs this week, which means that Wallen could have a pair of collaborations, one old and one new, in the top 5 of next week’s tally. – JASON LIPSHUTZ
Tinashe Courts Summer Streaming Hit with Meme-Assisted “Nasty”
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