Ambassadors’ Post

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://brnw.ch/21wJXpY

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://brnw.ch/21wJXpX

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://brnw.ch/21wJXpT

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://brnw.ch/21wJXpX

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://brnw.ch/21wJXpS

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://brnw.ch/21wJXpU

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://lnkd.in/gj5cHdxk

Here’s a shocking example. Why Uber is worth 25x more than Lyft… We already know tech tends to be winner take all in each category. Google in search, Meta in social, Spotify in music etc But ride sharing? Uber’s revenue is about 9 times Lyft, but we are just getting started Look at market caps… when Uber gets to amoritize their R&D and marketing across that larger rev base, they’re more profitable Uber $166 billion Lyft $6 billion With far more access to cash to invest and superior scale and economics, they grow faster, innovate, expand and you just get a runaway train Example - Uber Eats revenue alone is nearly 3x all of Lyft What are some other less intuitive winner take all sectors out there?

Uber is redefining its brand with a new campaign centered around the tagline "On Our Way." The 90-second spot, filled with heartwarming moments, perfectly encapsulates the essence of the brand: reliability, connection, and being there for its users. The campaign's success lies in its simplicity and emotional resonance. By tapping into universal human experiences, Uber has crafted a narrative that resonates deeply with audiences. The choice of iconic songs adds another layer of nostalgia and emotion to the ad. Beyond the slogan, Uber's introduction of a new sonic identity is a strategic move to strengthen brand recognition and consistency across all platforms. What are your thoughts on Uber's new campaign? Do you think the slogan effectively captures the brand's essence? Share your insights in the comments below. https://lnkd.in/d-TMRPT4 #16x9VideoContentAgency #Uber

I love when an established brand like Uber still makes an effort to push out marketing and positioning that: 1. Catches my attention 2. Makes me go "Damn, that's good" 3. Reminds me I'm due to treat myself to a little delivery Taking off my consumer hat and putting on my #productmarketing one, here's why this ad works: 1. It's simple, yet catchy 2. It's displayed somewhere that my attention can be captured (the lobby by the elevator in my apartment building) 3. It tells you clearly what Uber Eats can be used for What do you think? –––––––– #PMM #brandmarketing