Little known. U.S. wine export prices have been soaring. While the export volume of U.S. bottled still wine has declined since 2000, the avg export price has more than quadrupled. In 2023, the avg U.S. bottled still wine export price was $8.75 per liter, more than French wine ($7.49 in 2022).
Reason behind this trend is very simple. Last twenty years generic wine brands such as Carlo Rossi and Franzia have been shifting from finished product export to bulk wine supply & local bottling, to save import duty.
The volume is dropping while the price soars…
One of the only things we can count on for U.S. wine advantage is the losses that domestic wine businesses are incurring right now…although the ‘tax equation’ doesn’t exactly make up for the losses(). Curious to see how it all shakes out but the ‘shaking out’ is apt to take more time than US domestic supplier side businesses can handle. (Probably a good time to be in the US domestic packaging business to supply the rise in imported product…..that’s my vote, for what it’s worth!) 🙃
Don’t worry- if we go back to using tariffs as weapons next year, these numbers will be subject to downward modification.
To what extent do subsidies affect the Cost of Goods Sold (GOGS) in the the price per liter between USA and France.
Why would anyone in Europe, NZ, AU drink wine from the US ?
Winemaker-U.S. Wine Market Strategist🍷 Beverage Brand Developer🍾 Expert Witness ⚖️ EBX Organic Oak Concentrates 🌳 Mavrik De-Alc/Smoke Taint Removal 👨🔬 Flexcube Patented Bbls USA 🛢️ Hand-Crafted French Bbls 🎥
6moNo mystery here. Large volume low priced shipping dominated the export market to China for many years when heavy supplies allowed for inventory balancing with many exporting nations. The trade conflict with the U.S., Covid, the Australian shut down after confronting China, then a ‘so called’ crack down on fraud and wine gifting in the hierarchical system of ‘paying up the ladder’ brought absolute fear into both the wine trade as well as a consumer lack of interest. High end wine purchasing didn’t slow nearly as much as those who could afford to purchase wine in the more elite sectors with continued purchases at higher pricing lower volumes.. The current lack of trust in making commitments in wine trade continues still quell many sellers…and the dilemma continues. The answer: open trade to businesses and allow free markets to balance and the consumers to enjoy the freedom of choice based on supply and demand. The result? The flood of wine would disappear into a black hole overnight.😉🌊🍷