AMA Lincoln’s Post

🎤 Gen Z places a high value on authenticity, especially when it comes to where brands are investing their dollars. Hear more from Michael Roca, Executive Director, ELEVATE at Omnicom Media Group, in our "Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing" webinar. Watch now: https://hubs.ly/Q02LsjD40. #genz #multiculturalmarketing #diverseconsumerism #DEI #whitepaper

𝐈𝐍𝐓𝐄𝐆𝐑𝐀𝐓𝐈𝐍𝐆 𝐃𝐄𝐈 𝐓𝐎 𝐏𝐑 𝐂𝐀𝐌𝐏𝐀𝐈𝐆𝐍𝐒 As Gen Z, known for its social awareness, becomes a dominant force in the consumer market, businesses that champion DEI are gaining a competitive edge. This guide explores why DEI matters in PR and how brands can authentically integrate these values into their campaigns. Incorporating diversity, equity, and inclusion into PR strategies is not just the right thing to do; it's also a smart business move and one that your business should grow through. By bridging gaps and embracing diverse perspectives, brands can build stronger relationships with consumers, expand their reach, and create a positive impact on society. Contact us today and let 𝗡𝗶𝗻𝗲𝘁𝘆 𝗗𝗲𝗴𝗿𝗲𝗲𝘀 𝗣𝗥 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀’ diverse team of professionals offer you communication strategies and creative tactics on how you can start elevating your brand. #NinetyDegreesPRSolutions #LinkedInPR #DEI #Diversity #Equity #Inclusion #PRCampaigns #PRTalks #PRSolutions

🌍 Diversity, Inclusion, and Equity: The Future of Marketing 🌍 In today's global market, diversity, inclusion, and equity (DEI) are no longer just buzzwords—they are critical to a successful marketing strategy. 🎯 Why DEI Matters: Broader Reach: Marketing that reflects diverse perspectives allows brands to connect authentically with a wider audience, embracing different cultures, experiences, and identities. Inclusive Messaging: When customers see themselves represented in a brand’s message, it fosters trust and loyalty, making them feel valued. Innovation: A diverse team brings fresh ideas and creative approaches, driving innovation and keeping marketing campaigns relevant in an ever-evolving world. Equity as Impact: Beyond representation, equity ensures that every customer, regardless of background, has equal access to the products, services, and experiences we offer. 💡 Remember: Great marketing isn’t just about reaching people—it’s about connecting meaningfully with them. DEI enables brands to build these connections while fostering a culture of respect and belonging. #Marketing #Diversity #Inclusion #Equity #MarketingStrategy #BrandBuilding #InclusiveMarketing #GlobalBrands #Innovation #CustomerExperience

🌟 Unlock the power of the Six Ps of Marketing with Latitude Digital's latest guide! Learn how to build brand awareness, connect with your target audience, and drive sales with a winning marketing strategy. 💼💡 #MarketingStrategy #SixPs #BusinessSuccess For more valuable insights, visit our latest blog 👇 https://lnkd.in/dMGWxEgt

Is it just me... or does it feel like everyone's stright-up forgotten all about #DEI initiatives? So much of the talk & action after the murders of George Floyd and Breonna Taylor, sparking the BLM movement and DEI initiatives, have been deprioritized amidst economic uncertainty. Yet new data (https://lnkd.in/eFK3R3MW) shows most people still want brands to keep social progress initiatives at the forefront. Consumers respond favorably to brands that prioritize DEI: 👍 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Posts about DEI lead to higher social media engagement. 🙌𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Positive consumer sentiment and more shares/comments amplify DEI communication impact. 💪 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: DEI posts resonate deeply, fostering stronger consumer-brand connections. Still a long way to go to make DEI a lasting priority...

Representation in marketing is essential today. It's more than just adding diversity to your ads; it's about accurately representing and addressing each culture's specific pain points. At Alaniz, we understand this importance and focus our efforts on bringing diverse representation, especially in healthcare research. Learn how to incorporate representation in your marketing strategies in this insightful article: https://bit.ly/3WcV5iN #Marketing #Representation #Diversity #Inclusion

Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity. https://lnkd.in/gtiszfvY

Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity. https://lnkd.in/eDeviM9y

For #Marketers and #Communicators... Here is question 13 of my #FrequentlyAskedQuestionSeries ✋🏻✋🏼✋🏽✋🏾✋🏿: Q: "How can I eliminate bias in my marketing and communication efforts?" A: "Unfortunately, you can never completely eliminate your biases - you can only manage them. You can start managing them by first learning about unconscious bias and its impact on the industry. More tactically, always having at least one additional lens to co-create your work is ideal. The more diverse perspectives you have, the higher the chance of reducing bias. This applies to people with and without lived experience, as no one is immune to their biases." What are your thoughts? I invite you to discuss and ask more questions in the comments! --- Follow me next week for question 14 of my #FrequentlyAskedQuestionSeries! What is the #FrequentlyAskedQuestionSeries? Every week I'll answer common questions that we receive at AndHumanity, Inclusive Marketing Agency on #InclusiveMarketing and #InclusiveCommunications. --- #JEDI #EDI #InclusionMatters #InclusiveBusiness #InclusiveLeadership 

In today's diverse marketplace, understanding how to authentically connect with BIPOC (Black, Indigenous, and People of Color) communities is crucial for brands aiming for inclusivity and success. By integrating these insights and strategies, your brand can build more meaningful connections and drive genuine success. #DiversityInBusiness #InclusiveMarketing #BIPOC #ListenToAudioOneFYI Forbes Listen to AudioOne FYI: https://go.shr.lc/4bsOLrQ