Alaniz Marketing’s Post

In a diverse marketplace, effective marketing to people of color goes beyond surface-level representation. It demands genuine understanding, respect, and a commitment to inclusivity. Read our latest guide on authentically reaching diverse audiences. #WeShiftCulture #FeaturedBlogPost #InclusiveMarketing #DiversityandInclusion #DiverseBranding #CreativeAgency #MarketingAgency #MarketingServices #DurhamNC

Are you ready to elevate your brand game? 🚀 Dive into my latest article where I unveil the Top 5 Reasons why Branding Consistency is crucial, especially when accompanied by compelling Capability Statements! In today's competitive landscape, establishing a strong brand identity is not just an option—it's a necessity. Consistency in branding ensures that your audience recognizes, trusts, and connects with your brand across all touchpoints. But what role do Capability Statements play in this equation? 🤔 Read the full article below! #Branding #Consistency #CapabilityStatements #MarketingStrategy #capabilitystatement #BrandIdentity #Article #LinkedInPost #Engagement #BrandDevelopment

Reflect diversity in your marketing efforts. Diverse representation isn’t just a trend—it’s a necessity. Ensure your campaigns are inclusive, resonating with a broader audience and showcasing your brand’s commitment to diversity. #Diversity #InclusiveMarketing

As marketers, we hold a unique position to champion Diversity, Equity, and Inclusion (DEI). We’re the mediators who bridge the gap between the voice of our consumers and the voice of the companies we represent. 💬 It's an essential role and a significant responsibility. Navigating #DEI can be challenging, but the conversations that matter most often are. Discover five fundamental principles to guide you in introducing and reinforcing strong DEI practices in your marketing efforts. 👇 https://loom.ly/hR9vdMU #AMALNK #InclusiveMarketing

"What are some ways I can showcase inclusivity in my business?" 🧐 Big Sister, Chloe, answers this question through the lens of branding. After all, branding is about building community. It sets the expectations for your audience. Have you got any branding bother? Just let us know — we're here to help. 😘 💕 #brandpowermanifesto #CommunityOverCompetition #branding #inclusivity

The #adindustry's lag in #diversity risks losing #GenZ, known for valuing authenticity and workplace inclusivity, according to a number of key sources including the Association of National Advertisers. Join Ad Age’s Feb. 21 roundtable with Gen Z to discuss this gap. Follow the conversation on LinkedIn, Facebook, and X: https://lnkd.in/eSHVeEPi Mitra Creative MitraCreative.com

Last week we launched our Consumer Report in partnership with YouGov. If you missed it, you are missing out! Hundreds have downloaded the report so far. We have gathered insight from LGBTQIA+ people from across the nation to provide a resource that helps brands and marketers communicate with the community authentically. 64% of LGBTQIA+ respondents also more likely to reject a brand if the brand’s views are not in alignment with their own, outpacing the non-LGBTQIA+ audience (50%) Only 25% of LGBTQIA+ people are fairly or very happy with their body image, compared with 31% non-LGBTQIA+ 30% of LGBTQIA+ respondents believe that their fundamental right to voice their thoughts freely is the most important part of their online lives To improve your inclusive marketing toolkit, download the full report here: https://lnkd.in/ehFrVUWY

Interesting read from The Associated Press about the "Pride pullback" many consumers are seeing this year compared to years past. There is a marked difference between performative marketing and true allyship, and how an organization responds has short- and long-term implications for its brand and reputation. Read more: https://bit.ly/3ziKmKA #marketing #communications #brandstrategy

Want to hear what authentic representation in marketing looks like? 💡 Join our fantastic expert panel tomorrow as we discuss all things brands and campaigns including best practice, backlash, tools & tips and the benefits ensuring your campaigns are inclusive. The details are below. RSVP here: https://lnkd.in/d3gjAKH2 #DEI #Learning #Development #Inclusion #Brands #Representation #Diversity #Marketing

#Culture is who we are. It's not a day, a month, or a time of year. It's our identity. Successful #multiculturalmarketing demands more than just a superficial glance—it's about embracing cultural nuances, traditions, and behaviors. Ready to explore beyond the surface? Dive into our Unpacking Cultural Pride report and create resonant campaigns that foster #inclusivity and #representation. ➡ https://bit.ly/49ITxks #diversity #diversityandinclusion #diversityinmarketing #culturaldiversity #marketingreport #audio #audioadvertising #advertising #audienceinsights #consumerdata #datadrivenstrategies