With every brand at retail battling competition, how can you draw shoppers to your products and help them navigate to just the right item in your line to best meet their needs? For Callaway, the solution was partnering with Americhip to design and manufacture an innovative “Golf Ball Recommender” for sporting goods stores all over the country. This shelf-edge, tech-enhanced Product Selector features a custom lighting mechanism created by Americhip’s electronic engineers that allows golf enthusiasts to enter key data regarding their launch preferences and performance outcomes. The Product Selector then calculates the best golf ball for their game and illuminates that brand image on the shelf display. Ensure shoppers are choosing your brand with just the right product for their needs by using Americhip’s line of shelf-edge, tech-enhanced product selectors. Visit Americhip.com to give your product an edge today. #callaway #americhip #productselector #innovativeideas
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Sales & Marketing Professional
6moA Unique and Creative Designed Solution from Americhip for Callaway to facilitate their customers as to choosing the proper ball! It is a POP presentation that provides the customer a service through an interactive and Creative POP piece. Congrats to Americhip and Callaway on this Creative POP piece.