Paul Brunton’s Post

Did you know? Spielwarenmesse Nuremberg (Jan 30 - Feb 3) is your gateway to the global toy market! But it's more than just a toy fair. It's a hub of innovation and trends, happening from Jan 30th to Feb 3rd. Here's what most miss out on: The chance to personally connect with industry leaders and innovators. 🌟 Book an exclusive meeting with us at Hall 4, B25, from Jan 30 to Feb 4: https://lnkd.in/dHzSje9V 🌟 Discover PepPlay's latest creations that are setting new trends in the toy industry. 🌟 Engage with our team to explore unique opportunities for collaboration and growth. Remember: Personal connections drive business forward. Don't miss your chance to be part of the world's largest toy fair! 👉 Follow us for more insights into innovative toy design and industry trends. 📢 Found this exciting? Share with others looking to revolutionize their toy business at #SpielwarenmesseNuremberg #ToyInnovation #IndustryLeaders #2024trends #toyfair

🌍The Nuremberg Toy Fair: The Mecca of The Toy Industry🌍 As professional business travel accommodations providers, we have noticed that there is always one event our clients are particularly happy to book their stays for! Can you guess what it is? It’s the Nuremberg Toy Fair. From the biggest companies to every single one-person representative, without fail, everyone has been excited to attend. Here is why: 🎯Despite the business nature of the trip, the industry of the fair encourages networking with other toy and game enthusiasts and people who work in the field, including the creators. How exciting is that! 🎯Participants can gain so much insight into the market that they leave with heads full of new ideas! You can evaluate the consumers' reactions to newly introduced games and collaborations with popular media such as Barbie, Star Wars, Pokémon, LoL, and more. 🎯This is one of the rare spaces where you can explore not only innovative projects but also lean into nostalgia and enjoy some of the classical toys and games. This has made the fair an inclusive space, that can be enjoyed by all ages, no matter their interests! What would you be interested to see at The Nuremberg Toy Fair? Let us know in the comments ⬇️💬 #NurembergToyFair #ToyTrends #Advancements #Barbie #Toys #Fun #StarWars #Pokemon#LOL #TradeFair #B2B #BusinessTravel #Inovations

HELLOOOOOO! The Toy Association has made some positive changes and one of them is the reduced fees for badges next year! 🎉 👾 🎉 👾 🎉 👾 Thank you Mary Couzin for always keeping us up to date, and informed and guys if you're not reading the #BloomReport you should be, you can sign up for it on the people of play website and stay up to date on all things TOYS & GAMES! (link in the comments) #ToyIndustry #NYTF #NewYorkToyFair

With no New York Toy Fair in 2024, the industry is seemingly scrambling to find the ideal meeting place. While many are currently exhibiting at the London Toy Fair and some are soon to be off to Nuremberg for Spielwarenmesse, others will be heading to NETs and Toy Fest in the next few weeks. While some say that trade shows are a thing of the past, it is important to remember that trade shows play a pivotal role in the success of the toy industry by providing a platform for manufacturers, retailers, and enthusiasts to converge. These events offer a unique opportunity for industry players to showcase their latest products, innovations, and trends. The face-to-face interactions foster networking, partnerships, and collaborations that are crucial for the growth of the toy sector. Additionally, trade shows serve as a valuable market research tool, allowing businesses to gauge consumer preferences and stay ahead of competitors. The exposure gained at these events can significantly impact brand visibility and market presence, making trade shows an indispensable component of the toy industry’s landscape. What are you thoughts on trade shows? #toyindustry #Spielwarenmesse #Londontoyfair #toybusiness #newyorktoyfair #tradeshows #tradeshowsuccess

With every brand at retail battling competition, how can you draw shoppers to your products and help them navigate to just the right item in your line to best meet their needs? For Callaway, the solution was partnering with Americhip to design and manufacture an innovative “Golf Ball Recommender” for sporting goods stores all over the country. This shelf-edge, tech-enhanced Product Selector features a custom lighting mechanism created by Americhip’s electronic engineers that allows golf enthusiasts to enter key data regarding their launch preferences and performance outcomes. The Product Selector then calculates the best golf ball for their game and illuminates that brand image on the shelf display. Ensure shoppers are choosing your brand with just the right product for their needs by using Americhip’s line of shelf-edge, tech-enhanced product selectors. Visit Americhip.com to give your product an edge today. #callaway #americhip #productselector #innovativeideas

PROST! der Beifall I survived my first Toy Fair, Nuremberg Spielwarenmesse (I was always a Kowloon guy) and it was an amazing, gratifying experience. It was massive…too vast for my eye to grasp.  To me, it was a strategy game, plotting my way from Hall 12.0 to 12.1 to 4.0 and back.  It was fast, strangely calm, organized, and fulfilling.  Aside from a hell of a cardio workout, it was fun schmoozing with our global clients, colleagues, and friends old and new, and looking at the toy world from a macro lens. It was Weiner Schnitzel and beer, smiles and handshakes, and products too numerous to count across every category of play. My experience at Nuremberg was a reminder that I work and play in an industry unlike any other. How lucky am I to be among such an interesting, quirky, empowered, passionate, international group of big kids?  As I walked the halls, I couldn’t help but notice that everyone I passed had a twinkle in their eye, a hop in their step, and a smile on their face.  And that was before the Red Night parties started. Nuremberg kicked off 2024 and set the stage for an exciting year ahead. If we managed to miss each other, feel free to reach out and say hi. #blueplatemedia #bpms #NurembergToyFair #Nuremberg #ToyFair #toyindustry #marketing #mediaplanning #licensing

🍪 Cookies for Anyone? 🏎️ Ferrari’s latest campaign in Hong Kong takes the concept of brand swag to a new level. The official dealer rolled out limited-edition F1 racing helmets, each concealing a sweet surprise: cookies. 🎁 These unique gifts were distributed to local bloggers, resulting in an unexpected twist—the campaign has gone viral well beyond Hong Kong’s borders. 🌍 From a marketing perspective, this strategy cleverly blends product placement with a personal touch. The helmet's exclusive nature generates buzz and aligns Ferrari’s luxury image with a playful, accessible gesture. The cookie element adds a layer of charm and shareability, amplifying the campaign's reach as content spreads organically. This approach demonstrates how combining luxury with a relatable, fun element can effectively engage audiences and enhance brand visibility. What do you think about Ferrari’s sweet marketing strategy? #Marketing #BrandStrategy #Ferrari #ViralCampaign #LuxuryMarketing

Oooh ouch. Relate! An ad that focuses on the negative side of how good your product is - but everyone can relate to 💥 funny, relevant (it was timed with NY marathon) and highly relatable - for all types of runners https://lnkd.in/ewiWA4MS

Unboxing experiences are hugely important to many brands. Often, #unboxing a purchase is the first physical interaction the consumer has with the brand. This is why it's imperative to get the unboxing experience just right. And, with #corrugated ticking the #sustainability box, and our team ticking the creativity box we've got unboxing experiences sorted for our customers! #sustainablepackaging #corrugatedpackaging #packagingdesign #ukmfg #makeitpossible

A Powerful Collaboration of Innovation and Strategy: the LEGO Group and Formula 1 When two iconic brands like Lego and Formula 1 come together, it is not just a partnership, it is a strategic masterclass. Both brands have a passionate global fanbase and their individual communication strategies have played a pivotal role in their success journey. Lego has always been about imagination and creativity, crafting an engaging narrative around play. Their communication has consistently invited fans to be creators using their products to build their worlds. Formula 1 has been about precision, speed, and adrenaline. Their focus is on high-octane competition and the technical prowess behind racing. F1's communication positions it as the pinnacle of excellence, drawing a passionate community of strategic enthusiasts who live for the thrill of the race and speed. This collaboration enhances Lego's strategic position by tapping into the world of high-performance sports, aligning its message with the passion and intensity of Formula 1. For Formula 1, this partnership introduces the brand to a younger audience, more diverse audience, helping cement the brand's long-term relevance through Lego's playful medium. Together, they can communicate a message of precision, innovation and fun, reshaping the fan experience and creating lasting connections through shared values of creativity and performance. Exciting times ahead for both Lego and Formula 1 Fans. https://lnkd.in/dqTD67TG