Amperity’s Post

Christmas shopping season is here, but how well do retailers really know their customers? While 81% of companies believe they understand their customers, only 46% of customers agree. The challenge? Fragmented data that can’t be activated for true personalization. Yet, the holidays are when brands need to get it right. Consumers are browsing e-commerce sites, searching for the perfect gift. If brands can’t deliver tailored experiences, they risk abandoned carts and missed opportunities. Here’s how to turn data into delight this season: 💡 1. Unify Customer Data: Most customer profiles are like a Picasso painting—fragmented and incomplete. A Customer Data Platform (CDP) can create a 360-degree view, connecting data from CRM, web traffic, mobile apps, and communications to provide a clear picture. 💡 2. Leverage AI for Real-Time Personalization: AI can go beyond simple recommendations, delivering real-time offers and personalized messages when they’re most relevant. Imagine knowing a customer’s past purchases and nudging them with a perfectly timed discount or product suggestion. 💡 3. Block the Bots: With bots responsible for up to 30% of clicks on paid ads, it’s crucial to identify and eliminate them. Unified customer data helps distinguish real consumers from fraudulent clicks, ensuring ad spend is targeted effectively. ✨ Looking ahead: Conversational commerce is the future. Imagine a world where a brand’s app proactively suggests a product based on your preferences, and you can complete the purchase with a simple “buy” message. By unifying data, embracing AI, and eliminating bots, retailers can maximize conversions this holiday season—and beyond. https://ow.ly/69Ez50UhlGy #Personalization #AI #DataDrivenMarketing #Retail #HolidayShopping #Ecommerce #CustomerExperience #CDP #ConversationalCommerce

🚨 Brands, listen up! 🚨 Great news: 43% of Gen Z consumers love buying directly from brands—way more than older generations, according to Adobe's latest report! 🛍️✨ Retailers, now's your chance to capture the Gen Z crowd! 💡 Use Algolia’s AI search to deliver a next-level customer experience and build the trust Gen Z craves (15% say it’s the #1 reason they choose brand sites over third-party options). 🔍🤝 Want the full scoop? Dive into the PYMNTS article below... #GenZ #RetailTech #DirectToConsumer #CustomerExperience

"Even though many marketers use their customer's shopping history to personalize the experience, Target made it creepy."  - Paulius Milišauskas, VP of customer operations at Omnisend "In 2012, the CX world was abuzz with the prospect of so-called 'big data,' Milišauskas said. Study after study put personalization on a pedestal. But the Target incident exposed the strategy's risks and the fine line between the effectiveness and creepiness in personalization."   Read the CX Dive article below as S.L. Fuller goes over mistakes made with personalization and examples from leading brands such as Amazon to help guide you on learning how to provide personalization while maintaining trust: https://lnkd.in/e_jTRgVe #CustomerExperience #Personalization #MarketingStrategy #BigData #CX #TrustInMarketing #DataPrivacy #CustomerTrust

Advanced technologies and tools are being leveraged to help marketers and brands up their game. For example, brands are using AI to offer personalized product recommendations, dynamic pricing, and customized promotions. More... https://hubs.la/Q02Y4M1x0 #CustomerJourney , #MobileShopping , #Ecommerce , #RetailOptimization , #PersonalizedRecommendations , #BNPL, #customerExperience , Quantum Metric , Megan Hastings-Barile

🎁✨ Spotlight Saturday: $311bn Holiday Edition! ✨🎁 The holiday season is officially upon us, and it's shaping up to be more exciting than ever - powered by AI-driven insights! 🚀 🎄 Did you know that 88% of customers plan to shop online this holiday season? This means personalised experiences, seamless customer journeys, and proactive engagement are no longer nice-to-haves—they're necessities. At Salesforce, we’re here to help businesses turn these challenges into opportunities with cutting-edge AI solutions. From forecasting trends to optimising inventory and crafting unforgettable customer experiences, our tools empower retailers to deliver magic this holiday season! 🌟 Check out our latest Holiday Shopping Predictions to uncover key trends shaping the most wonderful time of the year. Whether you're preparing your digital storefront or navigating the evolving landscape of customer expectations, this is your must-read guide: 👉 https://lnkd.in/gUVzcyGi Let’s make this holiday season a joyful, seamless, and successful one for both shoppers and businesses. Who’s ready to bring their holiday strategy to the next level? 🙌✨ #Salesforce #HolidayShopping #RetailInnovation #AI #CustomerExperience

Salesforce’s latest insights on how AI is transforming holiday shopping predictions underscore just how critical data-driven decision-making has become in today’s retail environment. With AI and data analytics at the forefront, retailers can now anticipate trends, optimize inventory, and create highly personalized shopping experiences like never before. This level of foresight not only helps businesses make better predictions about consumer behavior but also allows for improved efficiency in supply chain management and customer engagement. For enterprises, integrating AI into your Salesforce ecosystem means real-time visibility into customer preferences, movement of goods, and shifting trends, all while enabling your team to act on these insights instantaneously. Implementing AI-driven analytics can help you prepare for peak shopping periods, ensuring that your sales forecasts align with customer expectations and market realities. This holiday season, businesses that can accurately predict demand and dynamically adjust their marketing and inventory strategies will have the competitive advantage. For SMBs, AI-powered tools within Salesforce allow smaller teams to punch above their weight by gathering the same depth of insight as larger competitors, but without the high cost or complexity. Salesforce’s AI can predict consumer behavior, segment customers for targeted marketing, and recommend products more effectively than ever before—all within a seamless framework that scales even for boutique operations. As holiday shopping brings a significant revenue boost for many SMBs, preparing with the right tools is crucial to maintaining customer satisfaction and capitalizing on every opportunity. At Maple DX, our mission is to help our clients integrate AI-powered Salesforce tools into their architecture to maximize efficiency, drive more meaningful customer interactions, and boost ROI. As retail continues to evolve with predictive technology, businesses need strong guidance on how to sustainably scale these solutions. We’re here to ensure that your operations are prepared for future trends, not just the upcoming holiday season. Let’s connect to explore how Maple DX can help you leverage AI within your Salesforce ecosystem to optimize predictions and enhance customer experiences year-round. Salesforce AIPredictions HolidayShopping MapleDX RetailInnovation DigitalTransformation BusinessGrowth SalesforceConsulting CustomerSuccess EnterpriseSolutions SMBGrowth AIIntegration CustomerExperience

Some great insights into Personalisation for Retail in ANZ: "Furthermore, Deloitte Digital explains that 'Personalization isn’t about understanding your average customer. It’s about knowing the customers who hold significance for your brand, deciphering what matters to them and delivering the right depth of personalization based on their unique preferences and behaviors.' And in order to do that, you need the right tech stack that will allow you to quickly understand and act on your data sources."

5 years ago major agencies like Deloitte little to no Braze certifications and hundreds of legacy marketing cloud certifications. Now major agency partners like Deloitte Digital have hundreds of Braze certifications. I mention this to highlight the direction in which the pendulum is swinging. This article rubber stamps this and highlight the benefits retailers like David Jones have seen since moving off their legacy marketing cloud to Braze.

🚀 Unlock the Future of Online Retail with AI-Powered Personalization! Offering generic shopping in the competitive online retail space experiences is no longer enough. Customers demand tailored journeys, and the key to meeting (and exceeding) their expectations is AI-driven product recommendations. Our latest article explores how businesses are leveraging AI and data science to transform challenges into opportunities: ✅ Understanding customer behavior in real-time ✅ Delivering personalized, omnichannel experiences ✅ Boosting revenue while enhancing customer loyalty ✅ Optimizing inventory management with predictive analytics 💡 Did you know? AI personalization drives 35% of Amazon's sales and accounts for 75% of Netflix's viewer activity. Imagine what it could do for your business! 📖 Read the full article to discover actionable insights and real-world applications: https://lnkd.in/dGhhXwAe Whether you're a business owner or a decision-maker, embracing AI personalization is your next step toward creating meaningful customer relationships and achieving measurable growth. 🌟 Start small, scale bright, and make your business future-ready. #AIInRetail #Personalization #EcommerceGrowth #DataScienceForBusiness #AIInnovation #CustomerExperience #BusinessGrowth #OnlineRetail Let's connect and discuss how AI can transform your retail strategy. 💼

🔍 Is your online grocery search experience meeting customer expectations? Outdated search technology frustrates online grocery shoppers and leaves revenue on the table. But with AI-powered search optimization, you can: ✅ Deliver relevant, personalized results instantly ✅ Increase conversion rates and basket sizes ✅ Enhance customer satisfaction In our latest blog, Wynshop’s VP of Strategy, Spencer Price shares how AI is revolutionizing the online grocery experience and helping retailers stay ahead of customer expectations. To discover how to turn every search into a conversion opportunity, read more here: https://lnkd.in/erp6T_R5 #AI #OnlineGrocery #Ecommerce #CustomerExperience #Wynshop