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We believe that the enemy of effectiveness is neutrality, and the Currys plc Beyond Techspectations brand platform proves that. In an interview to Grace Gollasch at Marketing Week, Currys Brand and Marketing Director Dan Rubel and our Head of Strategy Sam Williams explained how together we supercharged the brand's ROI, increased sales and made the case for marketing investment through authenticity and humour. Read it here 👉 https://lnkd.in/ev7d5cQA

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Dan Rubel

Brand & Marketing Director - Currys

2mo

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