AMV BBDO’s Post

It's #FairTechForAll on World Consumer Rights Day! This #WorldConsumerRightsDay, let's fight for a future where technology empowers us, not exploits us. We deserve: Transparency: Knowing how our data is used and protected. Control: Choosing what information we share and with whom. ️ Safety: Being shielded from scams, bias, and manipulation.️ Join the movement and demand #FairTechForAll! Let's hold tech companies accountable and build a digital world that works for everyone.

Why wouldn't huge companies that behave as described in this video also not do all they can to weaken a patent system that provides smaller competitors time and space to develop and launch innovative, potentially disruptive, new products? I continue to be amazed that policymakers and agencies on both sides of the Atlantic are not only failing to join the dots but are actually giving entrenched big beasts everything they want when it comes to IP. https://lnkd.in/eCUdFUcd

In a world where #innovation is skyrocketing, human connection is becoming even more profound. It is engagement with internal clients — utilizing skills like empathy, insight, and communication — that will elevate #Legal from protector of the business to true business influencer. Learn more here: #legalops #legaltechnology #legaloperations #legalinnovation https://lnkd.in/eDCEg3Uj

What impact does technology have on our ability to form meaningful connections with others?

Wondering how technology will change media forever? Here's our vision.

I recently watched an interview with Faith Popcorn (forecaster extraordinaire) on P & G’s Signal360. It made me think that the “direct to consumer” market channel throws a new wrinkle into a patent portfolio strategy. It’s straightforward to follow the “where the technology is manufactured, assembled and sold” guideline since these are often broad strokes, major markets. The “direct to consumer” sales model acknowledges that the technology may be manufactured, assembled and sold in clusters, perhaps within smaller jurisdictions. Something to consider, especially with specialized tech.

Are you seriously explaining carbon neutrality to Mother Nature? In the realm of advertising's storytelling, the sub-comedy genre, particularly the farce, has been a victorious player. And in the present era where ethics take center stage in messaging, the reliance on lifestyle demographics proves less impactful. To navigate the intricacies of everyday life without singling out specific consumer groups, we require compelling fantasies.  In 2023, some commendable attempts were made, showcasing a shift towards representing the audience through metaphors to sidestep moralistic debates on behavior. Impressively, my opinion, brands found innovative solutions, employing mythological entities to engage with their identifiers - people, icons, organization, products. Before delving into 2024 and downplaying these achievements, three standout examples serve as demarcation flags. Apple's collaboration with Mother Nature ingeniously structured the narrative, infusing ethics into the commitment to address sustainability. https://lnkd.in/gnVpZDH6 The American Natural Resources Defense Council (NRDC), positioning itself as Earth's best defense, brought an Ancient Greek theatrical form rarely witnessed in advertising history, making it a paramount storytelling strategy. https://lnkd.in/gAUKcu8m Aeroméxico, too, humanized its branded Eagle, transforming the primitive sense of threat into pleasure and safety. This delves into psychoanalysis, exploring the profound structures of our identities. https://lnkd.in/gaw_D_9K In a century marked by rapid mentality changes, one wonders if this new narrative approach is merely a trend in advertising or signals an inevitable genre shift in brand communication.  #2024strategies #branding #marketingstrategies #creativity #apple #aeromexico #earth

While #BigTech’s CEOs are #men, the world’s most powerful #regulators, like Margrethe Vestager and Lina Khan (Chair of the Federal Trade Commission, which enforces US antitrust and consumer protection laws), are #women. It’s a fascinating dynamic that will shape our world. European regulators are working closely with US regulators to promote fair #competition in rapidly evolving #digital markets, including #artificialintelligence and #cloud. They are looking at ways to ensure fair competition. “And whenever we compare notes, we see similar issues. The commercialisation of #AI and its powerful tools is going to be lead by a few companies that already have a lot of market power. And these firms could leverage powerful network effects to control emerging markets. So we remain vigilant. Not just because of AI's huge potential to boost growth and competitiveness but also to protect things like freedom of expression and equality". Danielle Wood Gina Cass-Gottlieb Julie Inman - Grant Catherine Fox AM Narelle Hooper Maria MacNamara

As we step into 2024, new expectations arise for the #PR community. In my recent discussions with TechRound and PRNEWS, I highlighted key anticipations, particularly for finance and fintech communications. Today, I'll share insights from a PRWeek article featuring colleagues' 24-word predictions for this year. What caught my attention (as I often talk about this aspect as well): while #AI integration into business processes remains apparent, the emphasis on authentic opinions and compelling content with a human touch defines the synergy shaping PR campaigns this year—an exciting blend of technology and human talent.🤖💡#comms https://lnkd.in/dYdejAEb

Tech Then vs. Tech Now Technology has come a long way, transforming how we communicate, work, and live every day! From the days of typewriters to today’s voice-activated assistants, it’s incredible to see how far we’ve come—and the advancements are far from over. Here’s a glimpse of how technology once was, how it’s shaping our present, and the exciting possibilities it holds for the future: