This week in The Marketing Week: We explore how GDK (formerly German Doner Kebab) wants to redefine the category, uncover how marketers are doing more with less and look at the impact of charity rebrands. Plus, we dig into Monzo's journey to household name status, look at how SunLife is empowering its over-50s audience and the reasons behind marketing's pay gap problem. Want to stay up to date with the latest in the marketing industry? Subscribe for weekly updates.
Marketing Week
Book and Periodical Publishing
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
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Marketing Week is a media brand that sits at the heart of the senior marketing community. Founded in 1978, we provide news, trends, intelligence and networking opportunities to the most senior marketing professionals. All rights to the images, music, clips, and other materials used belong to their respective owners. All attempts to credit content owners have been made – no ownership claim is made over any third party content used. Please DM for enquiries
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External link for Marketing Week
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- Book and Periodical Publishing
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Employees at Marketing Week
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Robin Bonn
Agency advisor + Leadership coach 🚀 | Marketing Week columnist ✏️ | Keynote speaker 🎤 | Podcast host 🔊 | Property Investor 🏠
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Andrew Geoghegan
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Ian Burrell
Newspaper and magazine columnist, feature writer & media consultant
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Dr Grace Kite
People friendly analytics and practical training for marketers
Updates
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Want to know what sets this year's Effie Awards Europe winners apart? Discover the five key strategies they used to create campaigns that truly engage and connect with their consumers. Download Creative Connections: How Effie Europe Winners Connect with Audiences to Drive Success now: https://lnkd.in/e4RXPTYz Kantar
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Despite a slight increase in sentiment regarding the general economic situation, GfK’s Consumer Confidence Barometer shows negligible improvement https://lnkd.in/e_Aa2_Kw
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Just over a quarter of marketers say finance is their key relationship within business, versus 50% who prioritise their ties with sales https://lnkd.in/efwMqUVY
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The insights function at Morrisons has gone from “knocking on the door” to being a key partner, as the supermarket prioritises a customer-first mindset https://lnkd.in/e4mtY4n9
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With the level of marketing team restructures at a three-year high, can revamps be seen as a positive form of redeployment rather than a cover for redundancies? https://lnkd.in/eBX7QgPn
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AI literacy, coupled with expertise in revenue, growth and B2B marketing strategy, are among the fastest growing skills for UK marketers, says LinkedIn https://lnkd.in/eGW7PpwE
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McDonald's’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers from “growing misalignment” with customers https://lnkd.in/edYAjmCY
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Over half of women are concerned about the idealised body images of women in ads, versus 33% of men, according to new research from the ASA https://lnkd.in/eauSbc3E
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Just 10% of global marketers believe the CMO role won’t exist in a decade, down on 19% five years ago, according to WFA data https://lnkd.in/erVAph9e
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