Amy Tedeschi Hauser’s Post

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Director, Marketing & Customer Experience at Epsilon

#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:

Loyalty program metrics: Why a multi-pronged approach is key

Loyalty program metrics: Why a multi-pronged approach is key

epsilon.com

Manuela Haag

Innovative Strategies Promoter with AI for Marketing | Organic Social Consultant

7mo

Measuring these sentiments can be challenging, but it's essential for brands to gain insights into how their customers truly feel. Looking forward to reading the blog and discovering the right metrics approach to capture the full picture! 📊

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