Joe LeMay’s Post

#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:

#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:

#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:

#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:

#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:

"Decision-making is informed by our emotional state, and this rings true in everything we do: from choosing to purchase concert tickets to buying a new pair of shoes." By understanding member emotions, brands can cultivate true fans and learn what satisfies them, what makes them recommend you, and how they feel about your brand. Check out my thought leadership piece on understanding the full picture of loyalty down below. 😌

#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:

#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:

#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog: