Amy Osten’s Post

𝐓𝐇𝐈𝐍𝐊 𝐒𝐌𝐀𝐋𝐋 𝐀𝐓 𝐘𝐎𝐔𝐑 𝐍𝐄𝐗𝐓 𝐓𝐑𝐀𝐃𝐄𝐒𝐇𝐎𝐖! In today’s world of trade shows, bigger isn’t always better. 🧐 Sometimes, opting for a smaller booth can have a huge impact without the hefty price tag! Imagine cutting costs and still getting more attention. 👀 Why is smaller better? 💸 𝐂𝐨𝐬𝐭 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 – Save thousands by reducing booth size. Think about all the extra budget for promotions, staff, and live demos! 🚶♂️ 𝐌𝐨𝐫𝐞 𝐅𝐨𝐨𝐭 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 – Small spaces create crowds and excitement, making your booth the place to be. 💬 𝐁𝐞𝐭𝐭𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 – A cozy booth means more personal connections with your visitors, leading to high-quality leads. With the right design, interactive displays, and a well-trained team, your small booth can pack a punch! 💥 Want to learn how to make your next trade show a success? Dive into the full blog and start planning your game-changing booth today! 👉 https://lnkd.in/gFfgkaMd #MagnetProductions #Tradeshowevents #Tradeshowmagician #tradeshowboothstaff #tradeshowtraining #Tradeshowevents

𝐈𝐟 𝐲𝐨𝐮𝐫 𝐛𝐨𝐨𝐭𝐡 𝐬𝐞𝐭𝐮𝐩 𝐜𝐨𝐮𝐥𝐝 𝐭𝐚𝐥𝐤, 𝐰𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐛𝐞 𝐢𝐭𝐬 𝐨𝐩𝐞𝐧𝐢𝐧𝐠 𝐥𝐢𝐧𝐞 𝐭𝐨 𝐝𝐫𝐚𝐰 𝐩𝐞𝐨𝐩𝐥𝐞 𝐢𝐧? Let’s get creative and discuss how your booth could communicate with attendees and make that all-important first impression! How would your booth draw people in if it could talk? Share your ideas! #BoothFirstImpression #EventMarketing #BoothCommunication #BeBoldStandOut #LoveYourBrand

🚀 Looking to level up your events in 2025? Transform your event with onsite badge printing from Expo Pass and find out why planners, attendees, and vendors love us! 🫶 "[Before Expo Pass] Our check in process was old, clunky and slow. With the iPads, our attendees were able to check in quickly, make updates to their information, and have badges that were actually useful. The double sided badge allowed us to put the schedule at a glance on the back. We were also able to take attendance that was much more meaningful than a headcount. Our vendors were able to collect leads and follow up with attendees." ⭐⭐⭐⭐⭐ Find out more 👉 https://buff.ly/3C8pffT #EventPlanning #EventProfs #EventIndustry #EventTrends #ConferencePlanning

Ever Wonder What Goes Bump in the Night (at a Trade Show)? The polished booths, the bright lights, the endless energy - it all looks so glamorous, right? But let me tell you, the magic of trade shows happens well before the first attendee arrives. Such as: ⚫Untangling the "Gordian Knot" of cables. ⚫Building intricate displays with questionable instruction manuals. ⚫MacGyvering solutions with a toolbox full of odds and ends. ️ Creative solutions are born through these struggles! Every decision, every cable tie, every perfectly placed graphic contributes to the final experience. So, the next time you browse a trade show booth, take a moment to appreciate the unseen effort that went into creating it. It's a testament to the sheer grit and vision that brings your brand to life! - Feeling overwhelmed setting up your trade show booth? At CDC Exhibits, we take the stress out of the process. Let our experienced team handle everything, so you can focus on making a lasting impression at the show. Contact us today! Phone: 631-239-5060 Email: ed@cdcexhibits.com . . . #TradeShowLife #BoothLife #StressFreeEvents #EventPro #HereToHelp #TradeShowTrends #EventProfs #FutureOfTradeShows #LeadGeneration #BrandAwareness #B2BNetworking #EventMarketing #TechnologyAtEvents #InteractiveExperiences #EngagingContent #TradeshowBoothDesign #EventTechnology #ExpoLife #ConferenceLife #TradeShowHacks #behindthescenes #boothlife #creativehustle #makingmagic #morethanyouseethink #tradeshowhacks #tradeshowsetup

Let’s talk about trade shows. Vast halls filled with endless rows of booths, all trying to outshine each other with flashy displays, pointless swag, and an army of sales reps eager to jump at the first hint of eye contact. The format hasn't changed in decades, and it is TIRED. Instead of packing the floor with booths where every conversation feels like a pitch, we need space that encourage real dialogue - like roundtables, discussion zones, and workshops. Salespeople need help and training to make the interactions worthwhile. Leads are not swiping registration nametags. Technology exists to help attendees and exhibitors connect meaningfully yet most apps at these events are impossible to master, don't share the right info and are so clunky - that's even if the event WiFi actually enables you to use it! We need to make the education and content elements truly interactive with live demos, hands-on sessions, or innovation labs where attendees can engage with new products and solutions. The swag has to go. Branded pens, stress balls et al are a waste of money and fit only for landfill. Believe me, they are not the reason customers will remember you. And don't get me started on the bowls of Quality Street 🤦🏻 I talk about all this and more in the latest episode of Not The Same of Last with Lee Ali of Expo Stars Interactive Ltd. Links to listen in the comments #tradeshows #expos #NotTheSameAsLastYear #eventexperiences

Creating a floor plan that keeps exhibitors, sponsors, and attendees happy is no easy task—but strategic booth placement can make all the difference! 🎯 In our latest video, we dive into the art of designing event layouts to ensure traffic flow, enhance sponsor visibility, and create a seamless experience for everyone. #sponsorbooth #exhibitorbooth #conference #eventplanning #boothplacement #eventstrategy

The dreaded "50% see-through rule" For those unfamiliar, some trade shows require that 𝟓𝟎% 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐛𝐨𝐨𝐭𝐡 𝐬𝐩𝐚𝐜𝐞 𝐛𝐞 𝐛𝐞 𝐨𝐩𝐞𝐧 𝐰𝐢𝐭𝐡 𝐧𝐨 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞.The idea is to create an open and inviting floor while preventing booths from becoming massive walls that block visibility for neighboring exhibitors. 𝐌𝐲 𝐭𝐢𝐩: Push the boundaries (just a little 😉). It never hurts to ask if you can flex the guidelines. For example, see if a header above the typical line-of-sight could be approved. Remember, creativity thrives in the gray areas, and sometimes you're able to bend (not break) the rules! #TradeShowTips #BoothDesign #MarketingHacks #ExhibitLikeAPro

Honest take: our booth at Automate was an 8/10. 👉 Some parts of the displays didn't align with our current branding 👉 The arrangement wasn't fully optimized to engage visitors 👉 Our lead capture system was clunkier than we wanted BUT Our lead count increased over 2x from last year. And compared to previous shows where qualified opportunities were ~10% of total scans, the general consensus this year is that almost half are solid leads. Slight inconveniences (at a trade show) don't stop your best-fit customers when they are in-market. Which isn’t to say you shouldn’t improve the at-show conversion experience. But when you decide what booth design updates you focus on, especially ones that will cost you 💸 ... List ideas that check off one of more of the following boxes: ✅ It replaces a part of your booth that is old and literally falling apart ✅ It makes you easier to find at the show ✅ It makes you stand out among the booths around you ✅ It helps people figure out what you do ✅ It conveys your differentiated value better Then choose 1~3 of them that you'll implement in your next booth design. Because that's probably all you have budget for. And because the bigger focus should be on improving impact beyond the booth. Those remaining inconveniences can be fixed for another show. #industrialmarketing #tradeshowmarketing

Did you know your trade show booth could be the deciding factor between losing a lead and closing a deal? Your booth staff, messaging, and overall display aren’t just components of your event presence — they are your presence. Every detail counts when you're investing thousands of dollars to make an impact. Now, ask yourself: Is your booth doing enough to deliver results? If you’re unsure, it’s time to find out. 🎯 Book a Trade Show Booth Assessment Consultation today! 👉 https://lnkd.in/eH-78WEz Together, we’ll review: ✅ Your booth's messaging to ensure it’s compelling and clear. ✅ Visuals that capture attention and leave a lasting impression. ✅ Staff strategy to engage visitors and maximize opportunities. Don’t settle for being just another exhibitor. Let’s make your booth the one everyone remembers — the one that drives real results. 💡 Stop leaving your trade show success to chance. Let’s make it happen! #Tradeshows #Bootheffectiveness #Eventmarketing #Funfacts

Tip of the Day for Trade Show Exhibitors: Ensure a successful showcase by testing your setup beforehand. Conducting a comprehensive run-through of your booth setup is crucial to ensure all aspects, from technology to displays, are in top condition. By partnering with a professional exhibit house, you can trust them to prep your booth, freeing up your team for business development and other core responsibilities. #TradeShow #Exhibitors #EventPlanning #BusinessDevelopment #Marketing