💙 Today is a new starting line for our company!
We’ve been working on something wonderful and we’re excited to share our renewed brand identity, with a meaningful logo, an inspiring tagline and a bold new color palette including a new shade of blue.
Decathlon was started in 1976 out of friendship between sports lovers who wanted everyone to enjoy the benefits and fun of being active.
Now, nearly 50 years later, we continue their legacy and this new chapter is a testament to our ambition to accelerate the positive impact Decathlon can have in the world. It’s a dedication to innovation, community and sustainability. It’s also a commitment to our North Star and our purpose to move people through the wonders of sport.
We live and breathe sports, that’s why we want to reimagine it. Always!
Check out our new brand online and in our stores and join us to put play back into sport - on the playground, on the court, or in nature. Ready to play?
#DecathlonFuture#MovingForward#Decathlon#ReadyToPlay
💙 Today is a new starting line for our company!
We’ve been working on something wonderful and we’re excited to share our renewed brand identity, with a meaningful logo, an inspiring tagline and a bold new color palette including a new shade of blue.
Decathlon was started in 1976 out of friendship between sports lovers who wanted everyone to enjoy the benefits and fun of being active.
Now, nearly 50 years later, we continue their legacy and this new chapter is a testament to our ambition to accelerate the positive impact Decathlon can have in the world. It’s a dedication to innovation, community and sustainability. It’s also a commitment to our North Star and our purpose to move people through the wonders of sport.
We live and breathe sports, that’s why we want to reimagine it. Always!
Check out our new brand online and in our stores and join us to put play back into sport - on the playground, on the court, or in nature. Ready to play?
#DecathlonFuture#MovingForward#Decathlon#ReadyToPlay
It was announced several months ago and it is now live: our beloved Decatlon brand is not only deploying a new strategy but is also adjusting its branding ecosystem.👊🏻
💡 It is becoming very rare for a very well known and large brand to create a new branding identity. While the new logo itself - or should I say the "first" logo - is not very inspiring (is it a merger between #ASICS and #quicksilver 🤔 ?), the simplification of the # of brands - one per sport/type of activities - is a no brainer both for visibility and marketing cost reductions. The announcement before the Olympic Games also completely makes sense.
👀 Looking into details, energy transition mission and objectives are well explained, and even the #AI keyword is here too (focusing on supply chain "usecases").
🇨🇵 However, the "worldwide sport company" statement and press release is for now... only available on their French website. Only in French. 🫣 (more precisely in the press section, just before the "doudoune homme" #SEO old-style bottom-page link 😁)
Ready to Move Circular?
Move our business model towards circular economy.
Move and embark singaporeans on circularity.
Move the ecosystem to make circularity everyone business.
Move People Through The Wonders Of Sports.
Be ready & stay tunned because there is more to come in Decathlon Singapore.
Ready to play ?
CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice
Today marks an incredibly important new chapter for Decathlon … as we share our new purpose, strategy and brand identity with the world.
Guided by our purpose, to Move People Through the Wonders of Sport, we aim to build a happier, healthier world.
Our new strategy is anchored to 3 key areas: improving customer experience, turbocharging sustainability, and modernising every aspect of our business.
Core to improving our customer experience was the introduction of a fresh brand identity, which we have launched today! It is energetic, motivational and aspirational… and includes a new logo that is deep-rooted in our history - we call it ‘the Orbit’.
I’m so excited to be sharing this with you all - it is the beginning of a new era for Decathlon!
Check out the link in the comments to learn more.
#DecathlonFuture#MovingForward#Decathlon#ReadyToPlay#DecathlonLinkedIn
Having worked as a Corporate Brand Manager before diving into the exciting realm of #customerexperience , I've found myself reminiscing about the creative process of developing a #brand, including its positioning, identity, and story. These days, however, I’m reflecting a lot about the correlation of a brand and its customer experience. How do they influence each other? How can they possibly enhance one another?
💡 This is how I see it:
A brand has two sides. On one side, there’s its brand identity, which is how the brand presents itself, how it wants to be seen. On the flip side, there's brand perception, reflecting how customers actually see and experience the brand when interacting with it.
The brand identity sets the stage, the mood and expectations, while the customer experience bears the potential to truly steal the show! It's at times a bit of a balancing act, and at best a seamless performance of both elements.
👏🏼 Now… a big applause to Decathlon, a company that has customer experience enshrined in their strategy. They just launched their new brand identity, thus preparing the perfect setting for fantastic, memorable customer interactions!
I don’t know how you’re feeling when watching this video, but I just want to get outside and moving 🏃🏼♀️ 🚴🏼♀️ - right after getting some new sportswear and equipment 😉
#brandexperience#voiceofthecustomer#customerexcellence#customerjourney#customerengagement#decathlon
CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice
Today marks an incredibly important new chapter for Decathlon … as we share our new purpose, strategy and brand identity with the world.
Guided by our purpose, to Move People Through the Wonders of Sport, we aim to build a happier, healthier world.
Our new strategy is anchored to 3 key areas: improving customer experience, turbocharging sustainability, and modernising every aspect of our business.
Core to improving our customer experience was the introduction of a fresh brand identity, which we have launched today! It is energetic, motivational and aspirational… and includes a new logo that is deep-rooted in our history - we call it ‘the Orbit’.
I’m so excited to be sharing this with you all - it is the beginning of a new era for Decathlon!
Check out the link in the comments to learn more.
#DecathlonFuture#MovingForward#Decathlon#ReadyToPlay#DecathlonLinkedIn
CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice
Today marks an incredibly important new chapter for Decathlon … as we share our new purpose, strategy and brand identity with the world.
Guided by our purpose, to Move People Through the Wonders of Sport, we aim to build a happier, healthier world.
Our new strategy is anchored to 3 key areas: improving customer experience, turbocharging sustainability, and modernising every aspect of our business.
Core to improving our customer experience was the introduction of a fresh brand identity, which we have launched today! It is energetic, motivational and aspirational… and includes a new logo that is deep-rooted in our history - we call it ‘the Orbit’.
I’m so excited to be sharing this with you all - it is the beginning of a new era for Decathlon!
Check out the link in the comments to learn more.
#DecathlonFuture#MovingForward#Decathlon#ReadyToPlay#DecathlonLinkedIn
CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice
Today marks an incredibly important new chapter for Decathlon … as we share our new purpose, strategy and brand identity with the world.
Guided by our purpose, to Move People Through the Wonders of Sport, we aim to build a happier, healthier world.
Our new strategy is anchored to 3 key areas: improving customer experience, turbocharging sustainability, and modernising every aspect of our business.
Core to improving our customer experience was the introduction of a fresh brand identity, which we have launched today! It is energetic, motivational and aspirational… and includes a new logo that is deep-rooted in our history - we call it ‘the Orbit’.
I’m so excited to be sharing this with you all - it is the beginning of a new era for Decathlon!
Check out the link in the comments to learn more.
#DecathlonFuture#MovingForward#Decathlon#ReadyToPlay#DecathlonLinkedIn
One of the most beloved Sports brand Decathlon did their re-positioning today and in my opinion, they successfully incorporated everything required for the next phase of the journey.
A new Identity and new business model based on sustainability. Wao!!
Sharing what I loved the most-
New identity including a new logo and brand colours: They introduced a symbol which they call Orbit. It could have different meanings for various individuals but for me, this is an icon representing movement towards new heights and achieving more. A new shade of Blue that is full of energy and enthusiasm.
These adjustments align precisely with the goals and aspirations of the next generation, who are their upcoming clients. Kudos!
However, I was hooked by their purpose of sustainability.
They're revamping products for minimal environmental impact, harnessing sustainable materials, and refining processes, all to safeguard our environment and ensure future sports enjoyment.
For those interested in reading more, the link is shared in the comments below.
CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice
Today marks an incredibly important new chapter for Decathlon … as we share our new purpose, strategy and brand identity with the world.
Guided by our purpose, to Move People Through the Wonders of Sport, we aim to build a happier, healthier world.
Our new strategy is anchored to 3 key areas: improving customer experience, turbocharging sustainability, and modernising every aspect of our business.
Core to improving our customer experience was the introduction of a fresh brand identity, which we have launched today! It is energetic, motivational and aspirational… and includes a new logo that is deep-rooted in our history - we call it ‘the Orbit’.
I’m so excited to be sharing this with you all - it is the beginning of a new era for Decathlon!
Check out the link in the comments to learn more.
#DecathlonFuture#MovingForward#Decathlon#ReadyToPlay#DecathlonLinkedIn
Art Director | Design Lead | Brand Design | Creative Direction | Digital Media Design | Web Design | E-commerce | Fashion & Lifestyle | Gaming | Startup | Ex Rockstar Games | Ex Dentsu Webchutney & McCann World Group
Finally a rebranding which is well done. Although the old logo typography was more interesting or not that's a subjective topic. I love their commitment to preserving the existing elements while reinventing and revitalizing the whole new identity system around it.
Looking back at their previous attempts to become a general sports brand, it's evident they didn't succeed. However, it's brilliant how they've abstracted the most recognizable part of the logo and turned it into a symbol that clearly positions Decathlon as a sports brand. Creating a new symbol that complements an existing logo is a difficult task, but they've managed to do it successfully. The dynamic motion adds to its appeal.
Using vibrant colors, typical of sports brands, further reinforces Decathlon's positioning in the market. Just like Nike's classic neon red.
Is it the most captivating sports identity out there? No. But to be honest, Decathlon was never the most compelling brand. This rebranding is a great execution that aligns well with their new brand strategy.
CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice
Today marks an incredibly important new chapter for Decathlon … as we share our new purpose, strategy and brand identity with the world.
Guided by our purpose, to Move People Through the Wonders of Sport, we aim to build a happier, healthier world.
Our new strategy is anchored to 3 key areas: improving customer experience, turbocharging sustainability, and modernising every aspect of our business.
Core to improving our customer experience was the introduction of a fresh brand identity, which we have launched today! It is energetic, motivational and aspirational… and includes a new logo that is deep-rooted in our history - we call it ‘the Orbit’.
I’m so excited to be sharing this with you all - it is the beginning of a new era for Decathlon!
Check out the link in the comments to learn more.
#DecathlonFuture#MovingForward#Decathlon#ReadyToPlay#DecathlonLinkedIn
CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice
Today marks an incredibly important new chapter for Decathlon … as we share our new purpose, strategy and brand identity with the world.
Guided by our purpose, to Move People Through the Wonders of Sport, we aim to build a happier, healthier world.
Our new strategy is anchored to 3 key areas: improving customer experience, turbocharging sustainability, and modernising every aspect of our business.
Core to improving our customer experience was the introduction of a fresh brand identity, which we have launched today! It is energetic, motivational and aspirational… and includes a new logo that is deep-rooted in our history - we call it ‘the Orbit’.
I’m so excited to be sharing this with you all - it is the beginning of a new era for Decathlon!
Check out the link in the comments to learn more.
#DecathlonFuture#MovingForward#Decathlon#ReadyToPlay#DecathlonLinkedIn
Some great work here from the team at Decathlon with Wolff Olins and a bespoke typeface from Grilli Type.
This is absolutely the the kind of rebrand I love to see. Rather than updating the brand just for some 'prettier' visuals, but having a clear strategy and business reasoning behind it. Having these strong principles to guide the update allows us designers/creatives to dig a bit deeper and play more with what we've got.
Case Study Link: https://lnkd.in/ez_r2QPt
CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice
Today marks an incredibly important new chapter for Decathlon … as we share our new purpose, strategy and brand identity with the world.
Guided by our purpose, to Move People Through the Wonders of Sport, we aim to build a happier, healthier world.
Our new strategy is anchored to 3 key areas: improving customer experience, turbocharging sustainability, and modernising every aspect of our business.
Core to improving our customer experience was the introduction of a fresh brand identity, which we have launched today! It is energetic, motivational and aspirational… and includes a new logo that is deep-rooted in our history - we call it ‘the Orbit’.
I’m so excited to be sharing this with you all - it is the beginning of a new era for Decathlon!
Check out the link in the comments to learn more.
#DecathlonFuture#MovingForward#Decathlon#ReadyToPlay#DecathlonLinkedIn
Communication & marketing specialist
6moWaouh, super ça !