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How we got our client’s reach up to 30,000.  Before working with Unyfy, this client was getting around 1000 impressions per post. His goal was to become an individual brand leader in his field, but felt his engagement and reach needed some improvement. Here’s why → 📉 Posts were numerous, but sporadic. 📉 An authoritative and confident tone of voice was necessary, to match his industry knowledge. 📉 His content needed specificity to suit his desired audience.     We helped by → 📈 Focusing on establishing a strong, authoritative tone of voice.    📈 Implementing a regular posting schedule. 📈 Aligning his content to his desired audience. Are you wanting to kick-start your personal brand? Get in touch and let's do it! ---- Want to up your LinkedIn Personal brand? Follow me, hit the 🔔 Matt Wheeler-Barrett REPOST ♻️ if you found this insightful.

“Build a personal brand as an Estate Agent”, they say ... 🤔 OK, I get it. You are just plain old you. You are not a brand? ❌ Incorrect You are you We all are ourselves Change the word personal brand to reputation They are one and the same Nothing different. Your personal brand (aka Reputation) is how other people perceive us. So surely you want to improve your reputation? Your actions in this life build your reputation. Be that face to face or in a screen if a PC or mobile phone. And being active on social media loudens and projects that reputation (aka personal brand) Which is why you see all these (normal) people, seemingly coming out of nowhere. With great content, comes viewership and from that comes great engagement - reaping the benefits. How? Not only by doing good work, yet by engaging with the world on social media openly and consistently. You can do it too. Manage your reputation. Build your personal brand. And go ride the big waves 🏄♂️🤙 💡Top Tip Watkin - Firstly, join in on conversations by commenting. You can always start your own conversations later (by posting your own stuff).

The professional world is packed with people trying to get noticed. But among the noise, one thing stands out: connection and value. So, how do you make your voice heard? How do you rise above the noise and attract the right clients or opportunities? The answer lies in your personal brand. It's not just a fancy buzzword; it's your unique story, your expertise, and the value you offer. It's what sets you apart and leaves a lasting impression. Here's how to build a strong personal brand that gets noticed: ↳ Define your mission: Who do you want to help and why? What drives you? ↳ Craft a compelling story: Share your experiences and connect with your audience on a deeper level. ↳ Become a valuable resource: Offer high-quality content that educates and inspires. ↳ Be consistent: Stay true to your message and personality across all platforms. Think of yourself as a soldier, earning your medals. Every valuable piece of content, every genuine connection, strengthens your position. P.S. Do you like cats?

Here are the 6 tips to build your personal brand NOW: 1.   Identify your target audience Find the people you want to be connected with or who would relate to your content style. 2.   Pick 2-3 niches Identify the 2-3 key areas you want to target and can talk about every day. 3.   Identify your style Don’t copy others. Instead, find your own style. A style you are comfortable with or can create content for a longer time. 4.   Engage No one likes boring replies. Engage with your audience in comments, DMs or stories. Build a personal connection. 5.   Share your wins and failures Don’t just share hollow content. Add meaning, personal stories, wins and failures to it. People connect with emotions. 6.   Consistency One of the most important points. Be consistent, even on days when you don’t see results. Be disciplined and show up every damn day.

A few years ago, I’d spend hours perfecting just one piece of content because I was so scared that other people would not like it. Negative comments or people taking the piss out of my content (this still happens - a lot) would send me into such an anxious place. You know, that stomach-churning, head-spinning tornado that only comes with thinking that everyone hates you? I had that feeling regularly. So I get it - I understand the unwillingness to really stand for what you believe in, particularly online. Opinions online just feel so permanent, you know? But I look back at some of the content that I posted during that time, and if I’m honest, it was inauthentic. My voice was so far removed from who I really am because I was so desperate to be liked. I’ve come a long way since then. And so has my personal brand. Because I’ve realised there is real power in being disliked. There is confidence. And self-esteem. Self worth. The success of YOUR personal brand, and probably your life depends on your willingness to be disliked. Because a successful personal brand must come from an authentic place, if you’re doing what’s best for other people, you’re never going to do and say what’s best for you. And I personally didn’t create the kind of opportunities I’ve had - my business, the inbound revenue, the speaking engagements … life changing stuff, until I realised I had to create a divide somewhere. Because everything is subjective. Including your opinions and personality. I could say, factually, the sky is blue, and for someone else, it’s raining. So please, I implore you - STOP watering yourself down to fit in online and off. Be 100% ok with the consequences of being yourself. Because if you’re not willing to be hated by the people who don’t matter, you’ll never be loved by the ones that do. Give me a YES if you agree. 💜

If you want to build a strong personal brand that people trust but the thought of over sharing makes you cringe…. I’ve got you! Do you want dream clients knocking on your virtual doors every day but not sure how to post content that isn’t either bland or completely overshared? “I want to post strong content that will attract my ideal students but I don’t want to share all my personal stuff online.” 🗣️ That’s what I thought and that’s what I hear from my clients all the time. 🧐 We know we need to share personal things to build that trust but don’t want to spill all our personal stuff on our business account. 🚫 You don’t have to and shouldn’t! But you should have a strong personality in your content. So how do you do it? 🔑 The secret? 📈 My perfect formula. After playing around for a couple of years, I finally figured out the perfect formula. 💼 This worked so well and I have signed dozens of dream clients from this strategy with only a small audience. By having a strong personal brand that shows me a lot but that I feel completely comfortable with this. 💭 Post your personal opinions, journey, and thoughts on your niche and post maybe 5% around your life. 🎯 So basically, the personal stuff should be mostly centered around your business topic and your journey with it. 💪 And when that’s done right, that’s how you build an incredibly strong brand that attracts dream clients everywhere.

I had reached a point where building a personal brand felt like a huge burden. There were so many things to do. - Get good at writing good hooks - Be aware of the algorithm - Sound like an expert who had figured out everything - And so much more Overwhelming. But recently, I felt a shift. - I don’t need that many clients. I only need a few of them. - I don’t really want to create a lot of shallow connections. I need just a few deep connections.  - I don’t want to be subject to the algorithm. I would rather have people on my email list. In other words, I stopped chasing the shiny ‘Personal brand’, and started building relationships. The forces are too strong, though. They will pull me back towards the shiny personal brand again. When that happens, I hope I have the strength to fight them and stay focused on the one thing that matters—relationships. Have you felt uncomfortable with the pressure of building a brand on social media? — 🚫 Don’t let an algorithm decide what you read! Join my email list for daily tips on building your personal brand through relationships (and not followers) ⬆️ Go to my profile and subscribe to my email list for insights on creating a personal brand that matters! ❤️ Repost if this was useful.

Taking your personal brand from 0 to 11/10 is simpler than you think. Here’s what you need to do: 👉🏽 Identify what sets you apart. What unique skills, experiences, and insights do you bring to the table? 👉🏽 Find your narrative. How would you like to communicate with your audience? Don't put on a persona, let your unique personality shine through your content. 👉🏽 Show up and be consistent. Remember consistent doesn't mean constant. As long as you show up, through content or community management, you will be seen. 👉🏽 Choose your network strategically. Don't just let any old Tom, Dick or Harry through the door. Think about whether you and this person will benefit from each-others connection. 👉🏽 Invest time into your personal brand. Posting and calling it a day will kill your engagement. Regularly review your data, engage with your audience and prove to LinkedIn you're active on the app. See? I told you it's easier than you think. Whilst you won't see results overnight, I think the hardest part is getting started. Remember every step you take, big or small, will bring you closer to having a stand-out personal brand.

Here is why self awareness is important for building a personal brand. There have been many, many times you have fall victim of the following: • Lack of focus. • Overconfidence. • Imposter syndrome. • Inability to handle criticism. • Stagnation and lack of growth. • Difficulty finding purpose and meaning. That is the reason why you can't create a genuine and impactful presence. Are you wondering why you need to go on a journey of self awareness?. Here are 6 reasons why self awareness is important for your personal brand: • Trust and credibility. • Ability to handle criticism. • Authentic brand message. • Strategic content Creation. • Meaningful collaborations. • Resilience and adaptability. If you don't become aware of who you are. You would be hindering the growth of your personal brand. Who else agrees with this? Don't forget to eat turkey 🦃 P.S: Are you struggling to dominate LinkedIn due to inability to create content?. DM me "LINKEDIN" Before you go, I need you to do me a quick favor • Follow me Isaac Abraham 🦃 I share my proven LinkedIn tips to help you command attention at no extra cost. • ♻️ Repost this content let's help others

Choosing quality over quantity is a key to building a strong personal brand on LinkedIn. Posting thoughtfully curated content helps you stand out, build trust, and connect more deeply with your audience. It’s not just about being consistent but about ensuring that what you share truly reflects your values and expertise. Great reminder!