Ana Duca’s Post

In our modern, interconnected society, brand boycotts have become a potent mechanism for consumers to express discontent and demand accountability from companies. With an increasing emphasis on transparency, accountability, and ethical conduct, navigating the landscape of brand boycotts presents a significant challenge for businesses striving to maintain their relevance and sustainability. According to a recent YouGov poll spanning 17 international markets, Canada ranks fourth in consumer propensity to boycott companies for various reasons. The top triggers identified include products posing health risks, engagement in unethical practices, and sudden price hikes. Understanding and monitoring brand reputation, attention, and buzz are crucial for business executives and risk managers to make informed, data-driven decisions that can effectively manage and mitigate crises and their impact on both brand perception and financial outlook. #BoycottCulture #BrandReputation #CrisisManagement #DataDrivenDecisions

🌟 Discover the brilliance behind The Coca-Cola Company's latest campaign, Spills! 🌟 Why is it generating such buzz? Because it taps into profound insights and bursts with creativity! 💡 The campaign's core insight? Spilling your favorite drink is frustrating. But when it happens during moments of deep connection with loved ones, that frustration turns into magic. ⚙️ Emotional drivers like love for family, pets, and the joy of shared celebrations power this campaign. 💎 Under the banner of "Real Magic," Coca-Cola and David Miami agency weave a three-act narrative where spilled drinks fade in importance compared to the magic of shared moments. In summary, this campaign showcases the true magic of connection, transcending mere consumption. Brilliant work! ✨ #CocaCola #Spills #Advertising #RealMagic

Agencies and awards—a love story as old as time. The chase for shiny trophies often overshadows the reality that the most awarded work isn’t always the most famous. Enter Left-Handed Mango Chutney, a brilliantly witty video that pokes fun at this industry obsession. Set at an awkwardly relatable dinner party, it satirically takes on the disconnect between award-winning campaigns and the everyday consumer's awareness. The video isn’t just comedic gold; it’s a mirror reflecting the quirks of creative industries, nudging us to rethink what truly matters—making work that resonates, not just decorates. Because let’s be real: what’s more memorable? A campaign that wins over juries, or one that wins over hearts? Our Take: Be Intentional Be Engaging Be Authentic Don’t Be Content https://lnkd.in/eqyZ_YEX Cr: Zulu Alpha Kilo on Youtube

Unless you've been sleeping under a rock, you probably have heard about Chipotle Mexican Grill's new camera rule. Because so many people have trashed Chipotle for serving small portions, they supposedly created a rule where "employees have been instructed to overload burritos and bowls if guests have their phones out to record." Let's get deeper into the drama. 😏 This all started on TikTok. A couple of TikTokers started to boycott the restaurant by walking out MID ORDER if they weren't satisfied with the portion sizes. The boycott started to get attention and ultimately resulted in the implementation of the 'camera rule'. But people were skeptical about it. There wasn't an official announcement on social media about it. People were finding out the rule through other TikTokers like Miss G (@tik.tok.teacher) who earned 29.6M views on her video. Then more videos started pouring in. People started testing the new policy, going as far as bringing professional camera equipment, ring lights, mics, etc. into Chipotle. Now, most of these videos are on TikTok with Instagram having significantly fewer videos on the matter. Let me add that before this past Saturday, Chipotle hadn't said anything about the issue... Then the fast-casual chain came through and poked fun at itself. They posted a video on their TikTok with a cutout of people taking photos of the assembly line and the words 'POV u work at Chipotle'. So far it has 6.3 Million views and it's a funny and smart move for Chipotle's social media team. The video I shared below is a hilarious example of a TikToker named Angel Jimenez (jimenezzz._) testing the camera rule. So I have 3 questions for you all to close off this post: 1. Are you going to test out this rule? 2. Do you think this is a smart move for Chipotle? 3. Did I help you decide what's for lunch/dinner?

In this fractured society of anger, rage and intolerance from all angles and aspects, companies should take down their CSR (Corporate Social Responsibility) website pages that feature DEI, climate change, community assistance and everything else. Just run your business and let the products and their acceptance determine your volume and profitability...~r "Bud Light’s star is still falling more than a year after a boycott turned the U.S. beer industry upside down. The former favorite has tumbled to the No. 3 spot behind Modelo Especial and Michelob Ultra, recent sales data show. Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, compared with 7.3% for Michelob Ultra and 9.7% for Modelo, according to an analysis of NielsenIQ data by the consulting firm Bump Williams. Modelo Especial, a Mexican import sold by Constellation Brands STZ 0.03%increase; green up pointing triangle, has outsold Bud Light by dollar sales since last year. In the four weeks that included this year’s July Fourth weekend, Modelo overtook Bud Light by sales volume, too, according to Bump Williams. The stretch between Memorial Day and July Fourth is crucial for the beer industry and can make or break a brewer’s year. The new rankings show the fallout from a Bud Light boycott that began in April 2023, when a transgender influencer posted an Instagram video about a personalized beer can that the brand had sent her as a gift. The following month Bud Light lost its spot as the top-selling beer in America and continued to be a target of the political right for much of the year."

Anheuser-Busch InBev tops estimates in last quarter where Bud Light boycott - https://lnkd.in/eukUMncJ Anheuser-Busch InBev reported stronger-than-forecast first-quarter profits in what was the final period where the consumer boycott of Bud Light will impact growth. Read More: Anheuser-Busch InBev tops estimates in last quarter where Bud Light boycott

Yesterday we explored the top triggers for consumer boycotts across markets, and how the overall risk of brand boycotts compares internationally. But what actions can brands already snubbed by consumers take to recover from a boycott? In this piece, we dive into YouGov’s latest international findings on what’s most likely to encourage consumers across international markets to stop boycotting a brand. #consumerinsights #boycot #brand #marketing

Bud Light’s star is still falling more than a year after a boycott turned the U.S. beer industry upside down. The former favorite has tumbled to the No. 3 spot behind Modelo Especial and Michelob Ultra, according to an analysis of Nielsen IQ data by BUMP Williams Consulting. Bud Light has struggled to rebound in part because U.S. retailers have reduced the amount of shelf space allocated to the brand. However news isn’t all bad for Bud Light’s brewer, Anheuser-Busch. The company also makes Michelob Ultra, whose growing sales have vaulted that brand into second place. What do you think of the shakeup of the American beer industry, and the rise of Michelob Ultra?

📢 2025 PAC Global Awards: Be part of the 2025 PAC Global Awards @ Futures Edge Summit as we mark our 75th anniversary in NYC’s iconic Meatpacking District! This dynamic two-day experience begins with an exclusive VIP mixer at The Hidden Tiger, followed by a full day of inspiring storytellers, meaningful networking, and a tribute to the industry’s top innovators as we unveil the 2025 winners. Secure your spot today and join the celebration! 🚀 2025 Storyteller Lineup: Hauntingly Sweet Success: Inside the Fanta x Beetlejuice Phenomenon | Step into the whimsical and slightly spooky world where Fanta met Beetlejuice. In this talk, I’ll take you behind the scenes of a campaign that captured the hearts of Gen Z, fueled collectible madness, and redefined Halloween marketing. From collaborating with Tim Burton to navigating the delicate balance of two iconic brands, I'll speak to the magic that turned a crossover into a blockbuster success for both Fanta and Beetlejuice Beetlejuice the movie. Get ready to uncover the secrets of fandom, authenticity, and a multiverse of possibilities. 🎤 Featuring: - Sue Murphy, Senior Director, Global Design, The Coca-Cola Company 🗓️ Mark your calendars and stay tuned for more speakers and details! 🎫 Secure your ticket for February 3rd & 4th, 2025 here: https://lnkd.in/evK7Wwbi 🏆 View more info and the 2025 Nominees here: https://lnkd.in/gqgFbTB #PACGlobalAwards #packaging #innovation #sustainability #packagingdesign #brandmarketing #PACIOU #packageinnovation