Anantadi’s Post

Simpli.fi's Programmatic Guarantee empowers local businesses with the tools and technology to effectively reach their target audience, optimize their ad spend, and drive better business outcomes. Ready to learn more? Let's chat. #localadvertising #digitaladvertising #localmarketing #programmatic #CTV #OTT

Unlocking the Power of Data: Transforming CTV Ad Campaigns in 2024 What if you could turn every CTV ad dollar into measurable success? In the fast-paced world of Connected TV (CTV) advertising, data isn’t just a tool—it’s your competitive edge. Here’s how smart data use is reshaping CTV ad strategies: 1. Pinpoint Targeting: Zero in on your perfect audience by analyzing their behaviors and preferences. 2. Instant Feedback: Adjust your campaigns on the fly with real-time performance insights. 3. Clear Metrics: Track what matters most to boost the effectiveness of your ads. 4. Budget Smarts: Stretch your ad spend further by finding the best times and channels for your content. 5. Viewer Connection: Craft ads that truly resonate by tailoring content to viewer interests. As we head into 2024, data-driven CTV advertising will be the difference between just running ads and running successful campaigns. #CTV #DataAnalytics #DigitalMarketing #Advertising #ConnectedTV #AdCampaigns #MarketingStrategy #2024Advertising #AdOptimization #anantadi

 Access 730M+ global users and 90M+ in key markets like the Middle East, Africa, and Pakistan with DXTA and #PetalAds, and ensure your brand is seen by the right audience at the right time. Seamlessly integrated across all Huawei devices, we deliver top engagement through personalized ads, driving conversions for maximum ROI. #DXTATechnology #DXTAAdvertising #InnovationMeetsImpact #DigitalMarketing #AdTech #Advertising #PetalAds

✂️📺 2.3 million subscribers cut the cord on cable and satellite in the first quarter of 2023 alone. Growth for OTT/CTV, on the other hand, is expected to explode in the coming years. Here are a few advantages OTT has to offer: ✔️ More ad view time with multi-device approach ✔️ Precise targeting ✔️ Enhanced viewership data Learn more about the benefits OTT has to offer your business in today's episode of Digital Marketing ROWhy?: https://hubs.li/Q02t09y40 #TipTuesday #DigitalMarketing #OTT #CTV #VideoAdvertising

AI-Powered Ad Scene Detection for the TV and OTT Industry Seamlessly insert personalized ads into live or on-demand streams without disrupting viewer experience. Boost ad revenue, improve targeting precision, and enhance platform loyalty - all with Server-Side Ad Insertion (SSAI). 🚀 📊 Transform your ad operations today! Schedule a consultation to see how SSAI can work for your business. #SSAI #AdTech #OTTInnovation #PersonalizedAds #DigitalTransformation

The Russian programmatic market is evolving rapidly, driven by the increasing demand for automated media buying. In 2023, programmatic ad spending in Russia surged by 215% to $471 billion, representing 83% of all digital ad spending. Despite challenges, including the withdrawal of Western platforms, the market has adapted to new technologies and increased ad costs. Independent DSPs offer innovative solutions, allowing brands to optimize targeting, combat ad fraud, and improve ROI. How does it work? Read the full article on our website to dive deeper into this market https://lnkd.in/eRyS2PEe #ProgrammaticAdvertising #AdTech #DigitalMarketing #Russia

🌐 Building a Transparent Future for Programmatic Media with Ashwin Padmanabhan, Chief Operating Officer—South Asia, GroupM, at the #e4mRealTime Summit 2024! Tune in for expert insights that could reshape your strategy! 💡 Ashwin added, "As we started buying audiences, the understanding of where my ad is visible has diminished, and I think that's scary. You surely want to know what the environment is in which your ads are being displayed. This is the question that constantly keeps popping up. Also, are these environments brand-safe?" Watch Live: https://lnkd.in/dbuyNUEM #e4mEvents #ProgrammaticAdvertising #FutureOfAdvertising #DigitalTrends #AdTech #MarketingTransformation #Mumbai

🤔 Programmatic digital Out-of-Home (pDOOH) is often underappreciated by programmatic purists. In this piece for The Media Leader UK, Mark Halliday, Director of Programmatic at JCDecaux UK, shares why improvements in targeting and measurement techniques put pDOOH on par with other programmatic channels. Click below to read the full article 👇 #programmatic #pDOOH #audiencetargeting #programmatic

The advertising industry is abuzz with Google's decision to pause deprecating third-party cookies in Chrome. Amid the chaos, Samba TV continues focus on delivering exceptional results without relying on cookies. At Samba TV, we leverage advanced Linear TV & Streaming data to craft targetable data segments and PMPs that resonate with real audiences across screens – embracing a cookieless approach that guarantees: 🎯 Unmatched precision: Targeting audiences based on genuine viewing habits, not browsing history. 🔒 Privacy-first activation: Delivering ads that connect without compromising user privacy. 📊 Future-proof measurement: Tracking campaign effectiveness across all screens confidently. With the cookie's future in limbo, Samba TV offers a reliable solution for advertisers aiming to stay ahead of the curve. Let's discuss how Samba TV can elevate your campaigns! #SambaTV

Programmatic advertising continues to dominate, but with increasing scrutiny on the quality of impressions. There's a push towards more efficient spending, ensuring ads are placed in safe, suitable environments. Concurrently, Connected TV (CTV) is seeing significant growth as it offers a blend of digital and linear TV benefits, providing advertisers with valuable targeting and measurement capabilities. #news #advertising #industry #CTV #trending