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Ksatriya Mahardhika 2024 as a Platform for Preserving Vernacular Languages In this era of globalization, our vernacular languages are on the brink of extinction. According to data from Derivation.co, Indonesia has 425 endangered vernacular languages, making it the country with the highest number of endangered languages worldwide. This is due to the decreasing number of people using these languages in daily life. However, amidst these challenges, new hope emerges through innovation and technology. One commendable initiative is Ksatriya Mahardhika 2024, a series of events aimed at cultural diplomacy through new media. This event leverages the strength of local IP, specifically the game Lokapala, the only MOBA game from Southeast Asia, as a platform to preserve and promote vernacular languages. Ksatriya Mahardhika 2024 features various exciting competitions, such as the Lokapala game tournament, traditional dance competitions, content creator competitions with cultural themes, vernacular language shoutcaster competitions, and Lokapala theme song cover competitions. One of the highlights is the shoutcaster competition using vernacular languages. This initiative is part of Anantarupa’s Content Creator Program to support the preservation of endangered vernacular languages. By leveraging the power of influencer marketing, this program aims to attract the attention of young people and raise their awareness of the importance of preserving vernacular languages. Influencers and content creators have a significant impact on education and building interest among the younger generation. They can be effective agents of change, reviving vernacular languages through digital platforms. Ksatriya Mahardhika 2024 is not just a competition but a movement to preserve our cultural heritage. Let’s support and participate in this event to ensure our vernacular languages remain alive and known by future generations. Through creativity and innovation, we can maintain Indonesia’s cultural richness and bring it to the global stage. #KsatriyaMahardhika2024 #Lokapala #vernacularLanguagePreservation #IndonesianCulture #Anantarupa #InfluencerMarketing #CulturalPreservation #majubersamaLokapala

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