Anantarupa Studios’ Post

We all have been consuming content via various platforms but how would you feel when you're earning while watching your favorite content? For Future of Brand Story Telling, let's say hello to our next panelist of #BMLHDubaiConnect 2024 i.e. Umair Masoom Usmani Founder myco.io After a thrilling 2023 we promised for a fantastic 2024 and here we are all set for our maiden international connect on 3rd of Feb in Dubai! Alot of people ask how we are able to do it and what distinguishes BMLH from other communities? The answer is after firm believe in Almighty, it is people like Umair and partners like WALEE MENA, myco.io, Convex Interactive (Pvt) Ltd. and Global Office World who are always there with unconditional support! A big thanks to all of you on making it possible! Sounds exciting and want to know what you can learn from a marketing veteran and leader like Umair and unique platform like myco? Let's have a look at his distinguished profile! Umair, successfully launched myco in 2021 as the World’s first fully functional and scalable vertically integrated web3 streaming platform. The platform aims to empower viewers of content in-turn bridging this power back to the content creators & film makers with decentralized access to funding, no barriers to entry, higher monetization shares, lower streaming costs and stronger communities amongst several other benefits. The myco platform till date has raised over $15 million from leading investors including Gargash Group, Daman Investments, Ghaf Capital , Planet N Investments and a strong community of individual investors. Today myco is the largest global decentralized streaming platform built for the youth with 6 million+ users, 2mn+ MAUs, 100+ live streamed sports, 1,000+ licensed titles, 600k UGC videos, 1500 + influencers, over 5 Mn USD RTD - with a web3 economic layer where both content creators and consumers are truly empowered. The platform also creates direct financing and investments for deserving film makers and has funded 200 myco originals fill date - majority of which are delivered by emerging talent. Umair has been a prominent speaker at various global forums including the largest recent gatherings in Dubai such as @GITEX, Cop28 & Future Blockchain Summit. Umair was a marketing & media professional before becoming an entrepreneur with CMO and Head of Marketing roles for brands such as Mercedes-Benz, Alfa Romeo, Daman, Burj Bank (now Albaraka Islamic Bank), Faysal Bank Limited. As a media professional, he worked in senior roles for prominent media entities in Pakistan including Pakistan Television Corporation Limited, BOL News, A-Plus & ARY Digital Network. Does that leave you mesmerized and are you excited to learn from his expertise? So we are! Dubai see you on 3rd of Feb in BMLH Dubai Connect Somair | Saqib | Najib | Samina | Ahsan | Ali | Affan | Benish | Aamir | Shazya | Talha | Mahnoor | Eisha | Fabaiha | Sadaf #BMLH #WaleeMena #myco #ConvexInterative #GlobalOfficeWorld

[Current research projects overview] - funding opportunities? Hello, I want to inform you about my current research projects for the year 2024-2025 so that if you are interested to financially support some current or future projects about esports or sports, please let me know. 1) The business of sim racing and its professionalization: a cross cultural analysis between Europe and Asia Pacific. With Ville Malinen - Submitted in Sport in Society. 2) Preparation for Post-Athletic Careers among Vietnamese Elite Student-Athletes: A Holistic Athletic Career Model Exploration. With Susan Egoávil - Under review in International Journal of Sport and Exercise Psychology. 3) Development Of Esports Curriculum Inside British Universities: Implications Towards A National Policy For Vietnamese Ones. Under review in Sport in Society. 4) Adaptation through effectuation: the case of esport sections in professional football clubs; With Geoffroy LABROUCHE and Nicolas Chanavat - We will submit soon in Entrepreneurship Theory and Practice. 5) Article on fundraising structuration of esports professional teams. With Pedro Almeida Couto, Axel Berard, Si Hao Li - Data collection stage. 6) Professional Football club management – sustainable business model in Vietnam. With Tuan Duc Dao - Data collection stage. 7) Analysis of buying and selling behavior of Pokemon Card Games players and collectors - Data collection stage. 8) Perception of esports from parents of professional esports players in Vietnam. With Professor Hang and Hien. Data collection stage. 9) Literature review on esports research. With Reynald Brion, Jihane ElHarizi, François Savard, Axel Berard. Review of literature stage. 10) Role of creation of esports teams in the overall marketing strategy of esports influenceurs. With Ewan Lasmi - Starting the project. 11) Risk management of mega-sporting events. With Professor Phi, Introduction written. 12) Les événements esportifs – une nouvelle forme de tourisme ? Submitted for a book coordinated by Olivier Sirost. 13) Project on esports ultra fans tourism with Eric Perera. 14) Management of motorsports drivers - Data collection stage. 15) Esports and Olympism in Asia - With Nicolas Besombes - starting phase. 16) How do esports game companions in China improve their career sustainability? With Wenling Guo - Presentation will be at Esports Research Network 2024 conference. 17) Study on the legal framework of esports teams. With Duc Giang Bui and Habbine Estelle Kim 김하빈 - Just starting the process. That being said, I don't even have money to attend academic and professional conference in 2024/2025, so if you want to support, feel free to reach me out! And if you want to collaborate on projects I'm alone for now like 14) and 7), please let me know! #Esports #Sports #Research

🎬 It's Demo Day! Today, the 12 Techstars London cohort companies will showcase our technology to investors and the public. It's a celebration of our hard work over the past 13 weeks, and a way to thank our mentors and supporters in person. 💙 Meet the 2024 Techstars London Spring Class: ivee | Techstars '24 - London, UK ivee.jobs ivee is a community-driven marketplace that connects women returning to the workforce with employers eager to access this untapped talent pool. Arc Simulations - London, UK arcsim.io  Arc Simulations are revolutionising sports with innovative ball tracking and simulation technology, offering millimetre-accurate insights both in training and matchplay. Beatpulse - London, UK beatpulse.co   Beatpulse enables content creators in underserved regions to discover and licence curated songs, sounds, and beats, preventing content demonetisation due to music copyright infringement. CoachCorner-  Chicago, IL  coachcorner.io  CoachCorner is your all-in-one youth sports networking site. We help programs find coaches and coaches find community. Context Data (Techstars 2024) - Chicago, IL  contextdata.ai  Context Data automates the process and time to deploy data platforms for Generative AI applications to 10 minutes or less and at 1/10th of the cost. Fam (Techstars '24) - London, UK joinfam.com Fam makes payment processing for e-commerce free forever and helps brands boost repeat purchases by rewarding customers with store credits every time they shop. Feeder - Barcelona, Spain getfeeder.com  Feeder is a Machine Learning AI created to predict the success of video contents analysing audiences’ reactions and emotions in real time through facial coding technology. Home Game Sports - New York City, NY  hmgm.io  Home Game makes it effortless for athletes to discover and reserve space at the best local athletic venues, while providing venues with the tools and support they need to grow their businesses. Orakle Weather - Paris, France orakleweather.com  Orakle Weather is an insurance platform for outdoor experience companies to help protect their earnings, drive their bookings, and enhance customer satisfaction. Rombo - London, UK   rombo.ooo  Rombo enables designers, marketers, and developers to animate any web element on any website, in seconds. Vortex IQ - London, UK  saasvortex.com  Vortex IQ is an AI-integrated cloning and coding platform for eCommerce websites. Story Spark - London, UK  storyspark.ai  Story Spark make children enthusiastic readers by combining innovative literacy tools with engaging content, personalised to each child's needs. Jason Theerasak Susant Nima Nick Stella Rym Zach Sean Pablo Urvesh Devansh Jide Andrew Jordan Michael Henry Georgia Sarah Harriet Matthew Laurie Shira Anup Mark Joseph Eamonn

FULL ENGLISH TRAD OF MY DATABASE IN PROGRESS.. ⏳ 🔄 Still some product sheets to translate and simplify to make the switch in KERMO "GLOBAL" TESTING & CONSULTING available for users. It is actually crazy to conceive and act this globalization move after creating KERMO TV platform in 2021, boasting different EU partnerships (on-stream, KOL discount codes and on-site paid product sheets/ads) and now generating a customized follow-up + branded nutrition-oriented performance business. Here are my conclusive achievements so far since my packages official launch last february: 🤝🏻 First acquisition aboard my advising program was my most wanted player in the name of Master5K. Waiting for our second one-to-one call to boost his performance beyond stress management. 🖱 My experience and specialization in gaming boosters & esport branding management has been spotted by Nina Zweifel, founder of The Esports Performance Hub website (Psychologist, Performance Coach and Content Creator~ Ex Team Vitality). Effectively, we were on the same page as to the relevance of guidance and personalized advising in supplementation towards esport. Hence my profile featured on the 35+ main list of experts/specialists on the brand new Esports Performance Hub platform (Nutrition section). 👋🏻 Future collaborations with players look bright as I have day-to-day interactions with professional players/coaches in COD industry. The latest was an insane matching interaction thanks to my dedicated electronic music Spotify playlist for ZaaKK7 (member of the 1st French WZ trios during WSOW London 2023). 🏳 New flagship collective collaborations are coming to immerse myself in rosters composure and individualistic follow-ups. More info soon..

🚀 Post-DevGAMM Reflections 🎮 We're back from DevGAMM Lisbon 2023, and we're buzzing with ideas. Here's a few of the takeaways our team took: 🔍 Engaging the Audience: A New Approach It's all about engaging with our audience effectively. Simple questions are the key! Asking a few well-thought-out questions and delving into users' favourite in-game activities can unlock invaluable insights into their preferences and behaviours. 🎥 Crafting Compelling Ads: The First Seconds Count Capturing attention in the first seconds of an ad is critical. That initial hook needs to be exciting enough to draw users in immediately. Interestingly, trailing with a positive hook at the end might not be as effective, considering user behaviour of not watching the ad until the very end. ❄️ Seasonal Elements: Evoking Emotions 🌸 Seasonal elements have a powerful impact on user emotions. Incorporating seasonal themes like snowflakes in November/December or blossoms in April can evoke positive sentiments, creating a deeper connection with users. 👂 Listening to Our Players: Your Voice Matters Listening attentively to our users' needs is non-negotiable. Their feedback is a goldmine of ideas and improvements. By understanding their desires, we can tailor our offerings to meet their expectations more effectively. 🌈 Power of Visualization: Captivating Content In the world of social media, visuals are everything. We're placing an even greater emphasis on creating visually captivating content to stand out and captivate our audience. These insights are helping to shape our strategies to create better experiences, and help re-confirm what we thought we already knew. Thanks, for having us! #OriginalGames #DevGAMMLisbon2023 #GamingCommunity #InnovationInGaming #PlayerEngagement 🎲👾🕹️

From 12th Dropout to Asia's Biggest YT Creator Carry is Carrying Success In A Minati (2 minute read) At just the tender age of 25, Ajey Nagar, better known as CarryMinati, has established a strong presence in the digital world, becoming one of the leading names in the Indian YouTube community. But what's his journey? How did he become Asia's biggest YT creator? I studied him and got to know many things about him all over internet and here's the inspiring journey(in just 8 points) of a young boy from Faridabad who turned his passion into a flourishing career: 1️⃣ Ajey Nagar embarked on his digital journey at a mere age of 10, creating football tutorial videos on his first YouTube channel STeaLThFeArzZ. 2️⃣ Nagar's primary YouTube channel has been active since 2014, where he uploaded video game footage and his reactions to the games. 3️⃣ In 2015, he adopted the moniker "CarryMinati," creating Hindi-language roasting and comedy videos, diss songs, satirical parodies, and live gaming streams. 🎥 4️⃣ His consistent efforts bore fruits when he became the first Indian YouTuber to surpass the milestone of 30 million subscribers in May 2021, and 40 million subscribers in August 2023. 5️⃣ Apart from creating engaging content, CarryMinati has shown his knack for music. He released a Diss Track "Bye PewDiePie" in 2019, which amassed over 22 million views within five months of its release. And another diss, YALGAAS has amassed over 365 million views till now. Crazy numbers for an individual creators, aren't they? 6️⃣ He ventured into charity in 2018, hosting live streams to raise funds for victims of Kerala floods, and continued his efforts for various other causes in the following years. 7️⃣ His contributions haven't gone unnoticed. CarryMinati was listed in Time's 10 Next Generation Leaders in 2019 and featured in Forbes 30 Under 30 Asia in 2020. 8️⃣ Not limiting himself to YouTube, Nagar made a cameo in the 2022 movie "Runway 34" and bought a 10% stake in esports firm Big Bang Esports in February 2023. With his relatable content and unique style, he has changed the face of digital content creation in India. So, what inspires you the most about CarryMinati's journey? PS - To Kaise hai Aap Log💀 #CarryMinati #YouTubeMarketing #HiteshSpeaks

HerBizz International and CosmoBlue Media Partnership Don't miss the HerBizz International Launch event and learn how CosmoBlue Media drives innovation in media landscape: Date: 19 June 2024 Start: 5:30 pm Location: weXelerate at Praterstraße 1, 1010 Vienna Register here: https://lnkd.in/dX_XJ-EY About CosmoBlue Media: CosmoBlue Media is more than just a media company! It is a hub of innovation, creativity, and forward-thinking in the media landscape. Founded with the vision to redefine the standards of media creation, distribution, and consumption, CosmoBlue is a dynamic force in the industry, known for its fresh perspective and visionary approach. - FilmScreen: FilmScreen offers a diverse range of entertaining programs suitable for a broad audience. It features a mix of Hollywood movies and timeless classics. The channel showcases a variety of films and high-end productions helmed by renowned directors. - DocuScreen: Unveil the World's Wonders and Hidden Mysteries DocuScreen brings to your screen an extraordinary lineup of documentaries, each one a masterpiece in its own right. These carefully curated programs take you on a mesmerizing journey across the globe, uncovering the hidden mysteries and breathtaking beauty of our planet. - FightScreen: As a one-of-a-kind global channel, FightScreen offers a curated selection of top-tier combat sports. Featuring live broadcasts of premier events like Fight Exclusive Night, Cage Fury Fighting Championships, King of Kings Hero’s Series, Makowski Fighting Championships, Superkombat, Oktagon, and Mix Fight Gala, it's your ticket to the most exhilarating martial arts programming worldwide. - GameScreen: GameScreen serves as the ultimate destination for gaming and e-sports enthusiasts, providing a comprehensive array of content that includes live streams, tournaments, and exclusive behind-the-scenes footage from the gaming world. - Cosmo GO: Cosmo GO merges the traditional "lean-back" viewing experience with modern on-demand streaming, offering instant access to a comprehensive VOD catalog and live channels on any internet-connected device. This innovative service ensures that viewers can enjoy their favorite content anytime, anywhere. - Cosmo Studios: Cosmo Studios is where the art of masterful storytelling meets global allure. This production company is dedicated to creating high-quality content that resonates with audiences worldwide, from groundbreaking series to impactful documentaries and feature films. Looking forward to meeting you at HerBizz International Launch event tomorrow! Ksenia Gutman, MBA Elena Petrova, eMBA Ige Akant Mergen #HerBizzInternational #CosmoBlue #MediaInnovation #mediaandentertainment #ProfessionalGrowth

Never Give Up on the Path to Success: The Importance of Continuous Learning and Hypothesis Testing Should you give up if things don't work out the first time? My answer is a resounding "no." Everything starts small, with a hypothesis. And most likely, your first, second, and even tenth hypothesis may not work. This is especially true for a brand's social media. From my experience in producing artists and applying this experience to social media for a commercial organization, I've observed that it is very difficult to reach the top if you keep your distance from people. People love simplicity and clarity. Take TrueGamers in the UAE. We tested different hypotheses to attract both gamers and a broader audience. We tried various formats: visually appealing, stylish content, event reports, and gaming news, but none gave us the needed coverage. Everything changed when we tested combining niche and broad formats. We developed a simple yet effective format: amusingly describing everyday gamer situations, adding content about hypothetical relationships. All actions take place in our clubs. We also post important information about tournaments and new clubs, but this strategy helped us convey key news to a larger audience. Yes, our account isn't 100% focused on club and gaming news. But by simplifying the format and combining niches, we reached more people interested in esports. We reduced the distance between followers and us, explaining: we understand your gaming life. Considering our predominantly male audience, this content worked. But it took time and many tests to understand that simplicity is key. And I'm glad it worked. Of course, we are thrilled when our videos get millions of views and thousands of comments. But even more, we are energized by the people who watch, comment, and have fun. That's how it should be in an esports club — people should enjoy themselves. #NeverGiveUp #Learning #SocialMedia #Marketing #TrueGamers #Experience #Growth #Success

🗣 "For teams, owning more of the fan journey and building engagement on their properties is key to unlocking new sponsorship revenues. It has to start with great content." ✍ In a recent article for the European Sponsorship Association (ESA), our Head of Sports and Broadcast Jonny Katanchian revealed how AI is powering an immersive, data-driven content boom in sport, opening up a new world of sponsorship and fan engagement opportunities. Read the full article now. 👇 #artificialintelligence #fanengagement

Curious to know whose session/speaker submission for VRMA was chosen? As someone relatively new to the industry and representing a younger generation, I knew my submission might be a long shot. My proposed session, "Amplifying Your Brand Through Content Creators: A Path to More Direct Bookings and a Robust Social Presence," aimed to bring a fresh perspective. I submitted a panel of travel content creators to share their insights on working with PMs, the impact they've made, and their success stories. This was going to be my first step in bringing a different voice to the stage + a different perspective. These creators after all represent our guests! Oh and not to mention these creators have a combined reach of over 1m followers and millions of views. This would have been a viral session being broadcasted live on socials and brought the VRMA brand to a wider audience. It seems like a missed opportunity. Are you trying to level up your Instagram or TikTok? Do you want to learn how to work effectively with content creators? Would you have found this session valuable?